Nanduwan Caishe reporter recently learned from Fengchao that Fengchao has launched laundry services nationwide, including general cleaning and care of clothes, shoes and boots, dry cleaning/washing and other professional classified care.
It is understood that users can place an order through their mobile phone and choose to pick up the clothes (clothing) at their door or put the clothes in the nearest Fengchao cabinet, wait for the clothes to be washed and returned, and pick up the clothes through the express cabinet. In terms of service process, SF Express provides clothing transportation, and a third-party dry cleaning company provides cleaning and care services. This is also another commercial monetization attempt by Fengchao to break through the single express cabinet collection and delivery service after its storage, e-commerce, and post stations.
From the price point of view, according to the page information, currently Fengchao Laundry mainly charges based on packages: 3, 4, and 5 items of clothing/clothes and shoes are 89 yuan, 109 yuan, and 129 yuan respectively, and shoes and boots are 2 One piece, three pieces, and four pieces are respectively 79 yuan, 109 yuan, and 139 yuan. The washing and care process includes pre-wash quality inspection, care sorting, cleaning, post-wash packaging, full quality inspection, post-wash disinfection, drying and airing, etc. Users can monitor the washing status of clothes in real time through the background. The cleaning time varies according to the month, ranging from 7 to 11 days.
However, it should be noted that Fengchao Laundry clearly stated that the cleaning and care service is only applicable to cleaning and care items within 2,000 yuan, and is not applicable to the purchase of clothes and shoes/luxury brand clothes and shoes with a value of more than 2,000 yuan, those with major washing risks, or Defective/damaged clothes and shoes, medical/pet-use clothes and shoes, extensively blood-stained clothes and shoes, cheongsams/wedding dresses/performance clothes/dresses, plush accessories, fur/silk shoes and clothes, snow boots/hiking boots, etc. "If you do not purchase insured services when placing an order, the amount of compensation for any accident after washing will not exceed 2,000 yuan."
With the process of urbanization and the further improvement of people's living standards, the market size of the national dry cleaning industry has reached 100 billion levels. , and will continue to grow at a rate of 30% every year. In fact, Fengchao's laundry business began to test the waters in Shenzhen at the end of March this year. Fengchao said, “It is precisely because we have seen the prospects and potential of the dry cleaning industry that Fengchao has entered into the laundry service market based on its advantages in community services.” The target pain point is to allow consumers to avoid conflicts with commuting time. Next, wash at any time 24 hours a day.
It is reported that Fengchao will use the Internet OMO washing and care model of "smart cabinets + quality dry cleaning", anchored by 300,000+ smart cabinets in 200+ key cities across the country, to radiate laundry business to 180,000+ communities and 400 million + user groups to create a "quality care center downstairs at home". The company claims that through this innovative move in the laundry care industry, it hopes to give full play to its business advantages of "online ordering, professional services, full-process monitoring, and worry-free after-sales" to assist the industry in building an industry-recognized, high-quality and efficient Service standards.
Driven by the epidemic, the potential of community business services has been continuously explored, from community group buying to express delivery stations. In addition to Fengchao, many brands whose main business is express delivery have also tried to expand more profit margins in the past two years by introducing various new business forms (group buying, laundry, recycling, etc.).
Last year, Nandu reporters reported that Fengchao launched the Fengchao service station featuring "smart express cabinets + store stations" and opened it for settlement, with the aim of building a smart community service center that not only provides express pickup and delivery, but also provides direct supply of agricultural products based on passenger flow. , community group buying, commodity sales and other value-added services.
In July 2021, 11 departments including the General Office of the Ministry of Commerce issued the " Guidelines for the Construction of Quarter-Minute Convenient Living Circles in Cities", which proposed that by 2025, by creating "Hundred Cities and Thousand Circles", a number of cities with reasonable layout and complete business formats will be built. , a convenient urban living circle with complete functions, smart convenience, standardization and orderliness, high-quality services, and harmonious commercial and residential areas, with comprehensive improvements in convenience, standardization, intelligence, and quality. Fengchao said that it will use express cabinets, a smart terminal product, to penetrate into communities and residents’ lives. Fengchao Laundry is expected to cover more than 60 cities with its laundry care services in the first half of the year. In the second half of the year, its laundry care services will cover major cities across the country and add 1-2 community life services, gradually building a complete service matrix.
It is reported that China's express cabinet industry is still in the early stages of geometric growth, but is generally in a state of loss.Some logistics practitioners analyzed to Nandu reporters that express cabinets have become a high ground for winning community services due to their high frequency and high-density layout. However, express cabinets are still in the investment period. In some areas, express cabinets only serve as delivery and delivery services. With regard to the storage function, the rate of delivery into the locker is still not high. How to combine it with diversified businesses such as post stations to meet the diverse needs of community users, further deepen user awareness, and achieve more flexible commercial transformation of express lockers is a question that express locker brands need to think about. .
Written by: Nandu·Wancaishe reporter Fu Xiaoling
