Fenniushi reported that on June 27, the "SPARK 2022" Tencent Games conference was held online as scheduled. The conference as a whole used a cinematic narrative to lead the audience into a new experience that shuttles between virtuality and reality. In the last section of the conference, "More New Values," Tencent Games focused on the exploration of social value. , focusing on the cross-border applications of games in youth growth, carbon neutrality, rural revitalization, medical care, social welfare, etc., has released a total of 11 products and related projects, hoping to make games more popular through digital technology, innovative products and its own connection capabilities. Give full play to wider social application value and explore new solutions to social issues.
It is Tencent Games’ responsibility to prevent minors from becoming addicted
With the rapid development of the mobile Internet, more and more minors have begun to contact and use the Internet. In order to effectively prevent minors from being addicted to online games , Tencent Games actively responded to the requirements of the competent authorities and began to build a minors protection system in 2017, and continued to conduct a number of spontaneous and proactive explorations, including taking the lead in accessing the authoritative public security data platform. Real-name verification, implementation of financial-grade face recognition, etc. Through industry-leading comprehensive compliance measures, Tencent Games’ domestic minors’ gaming time and turnover continue to be at extremely low levels. During the fourth quarter of 2021, Tencent domestic minors’ gaming time accounted for 0.9%, totaling The duration dropped by 88% year-on-year, the game revenue ratio dropped to 1.5%, and the total revenue dropped by 73% year-on-year. However, the protection of minors will never end. In the future, Tencent Games will further leverage its product and technological advantages to comprehensively support youth growth and popular science education through digital means.
Ø Youth growth science education sub-section
Youth safety education digital product
The safe and healthy growth of teenagers has attracted much attention from all walks of life, and the factors that affect the safety of teenagers are diverse and dynamically changing. Therefore, it is necessary to improve the safety literacy of teenagers and help them cultivate safety Risk prevention awareness has become particularly important. Tencent Interactive Entertainment Social Value Exploration Center has joined hands with the Primary and Secondary School Safety Education and Safety Management Professional Committee of the Chinese Education Society to popularize safety knowledge through digital content and provide new solutions for safety education for teenagers. The product content covers six major safety education sections: social security, public health, accidental injuries, network information security, natural disasters, physical and mental health and self-protection. At the same time, AR technology, knowledge question and answer challenges, multimedia interaction and other forms are used to transform static book content into three-dimensional simulation scenes to enhance the popularization and dissemination of safety education content in a digital way.
Tencent Kouding·Virtual Simulation Laboratory
Tencent Kouding was launched in 2019. As a purely domestic and self-developed youth programming learning platform, it combines programming education with the digital technology and IP resources accumulated by Tencent Interactive Entertainment over the years. Educational and entertaining game-based programming learning tools, teacher-student course content and youth artificial intelligence dream chasing camp charity activities comprehensively help Chinese teenagers popularize scientific literacy and artificial intelligence knowledge. At the
conference, Tencent Kuoding released the latest robot programming learning product "Tencent Kuding·Virtual Simulation Laboratory". This product is aimed at teenagers aged 6-18, schools and educational institutions, with lower cost, low threshold and high immersion. In this way, students are guided to contact and learn cutting-edge robot programming knowledge. With the support of the self-developed "Tencent Game Dream Weaver Engine", the product has three core advantages: "virtual hardware high simulation simulation", "low-performance computer room support" and "high-precision AI ability education", allowing students to Physical robot hardware equipment can complete the construction, programming and simulation operation of simulated robots online, giving full play to game technology capabilities to help promote the digital inclusiveness of domestic artificial intelligence education.
Carbon Island
In January this year, Tencent’s first carbon neutrality-themed popular science game “Carbon Island” was launched jointly by Tencent Interactive Entertainment Social Value Exploration Center and Tencent Carbon Neutral Laboratory. This product is professionally guided by the Central Joint Certification Center and Hubei Carbon Emissions Trading Center . Through the placement of business gameplay, it simulates and restores the practical path of " carbon peak - carbon neutrality".From the perspectives of industrial upgrading and transformation, personal energy conservation and emission reduction, and green ecological protection, the concept of "double carbon" is popularized in an educational and entertaining way. After going online, two popular science versions of "Ocean Carbon Sink" were launched, which have now led millions of users to learn about "double carbon". The press conference also announced the product's new " carbon inclusive " new gameplay, which digitally displays low-carbon behaviors in seven categories of life, including clothing, food, housing, transportation, use, office, and digital finance . , in the future, this product also plans to connect the "carbon points" accumulated by users to a real carbon inclusive platform, and continue to advocate a low-carbon and green lifestyle to the public.
Mandarin Town - Rural Revitalization
In 2020, "Mandarin Town" was officially launched as Tencent's first popular game. It helps users with weak Mandarin foundation to build a language learning bridge through the core gameplay developed in the town. In 2022, under the guidance of the Language and Character Application Management Department of the Ministry of Education, Tencent Games teamed up with Chinese Publishing House and a team of university experts from the National Language and Character Promotion Base to launch a new "Rural Revitalization" version of "Mandarin Town". In the "new town" designed with life and production scenes in rural areas, users can become protagonists and create "new stories" of rural revitalization, stimulating interest in learning Mandarin. At the same time, the product also caters to the learning needs of the target group, and invites the professional team of from the School of Broadcasting and Hosting Art of Communication University of China to dub the product; it also adds two new contents, "365 Mandarin Sentences for Young Children" and Chinese language publishing house customized and compiled based on the national rural revitalization strategy. Authoritative "new teaching materials" protect product quality.
Growth Convoy · Early Childhood Vision Screening System
Photon Exploration Laboratory and Zhongshan Ophthalmology Center of Sun Yat-sen University jointly launched the "Growing Convoy Early Childhood Vision Screening System". The joint team combines the immersive interaction design principles and story planning strengths of photon , combined with eye tracking technology and big data algorithm models, to skillfully integrate clinical visual detection optotypes into the game narrative, creating more interesting interactions , allowing the eye-tracking instrument to identify the gaze point and eyeball position to determine the child's vision, and shorten the eye disease screening that originally took 2 hours to 10 minutes, greatly improving the screening efficiency, lowering the threshold for use, and also providing more Opportunity for timely diagnosis brings opportunity for families struggling with childhood eye disease.
This software effectively solves the problems existing in traditional children's vision screening, such as difficulty in children's cooperation, long screening time, and untimely diagnosis due to missed diagnosis. The software has been put into clinical use in June this year. The next step will be promoted to hospitals, pediatric health departments, ophthalmology-related institutions, early childhood education institutions, etc. in many places across the country.
" ancient music is not lost" Chinese traditional instrumental music digital protection project
In response to the Chinese national music inheritance and publishing project mentioned in the " China's Excellent Traditional Culture Inheritance and Development Project "14th Five-Year Plan" Key Project Plan , for many To solve the problem of precious music and ancient songs disappearing due to lack of systematic records, Tencent Interactive Entertainment will join hands with China Academy of Arts . Based on the technical strength of Tencent Games, it will try to use professional audio design and algorithm capabilities to establish a system around sound, spectrum, A digital resource library of Chinese traditional musical instruments, and plans to carry out protection and science popularization work in terms of timbre collection and preservation, ancient music score research, etc., so that "ancient music will not be lost"! The first phase of the project will focus on the exploration of Guqin as a standardized model. It is planned to conduct digital collection from three levels and establish respectively: 3D Guqin model resource library, reduced word notation resource library, Guqin timbre resource library, and Guqin timbre resource library. Based on the collection and recording, try to collect, save and model the timbre of traditional ethnic musical instruments such as chimes and . It is planned to help thousands of people listen to the sounds and feel the shapes of ancient musical instruments through digital form; at the same time, it will explore the connotative properties of ancient music scores, let the public understand the language expression of Chinese traditional music, and make cultural genes available and accessible. according to. By then, users can listen to the Millennium Rhythm online through interactive programs, and more colleagues in the cultural and technological fields can participate and create value together.
Ø Social welfare sub-section - "Play for good" Tencent game charity series project
Tencent game "Play for Good" charity action will use game technology and unique game interaction methods to connect with hundreds of millions of users during the 2021 99 Charity Day Together to support the healthy growth of young people and the digital protection of cultural relics, relevant public welfare projects have made certain progress.
Tencent Games, together with Tencent Growth Guardian and Tencent Foundation, launched the "Intellectual and Physical Double Hundred" public welfare plan, aiming to provide software and hardware support in science, education, and sports for urban and rural schools. At present, the project has delivered the first batch of 9 "future classrooms", with more than 1,000 classes opened; 11 "future sports grounds", with a total of more than 4,000 classes, to help young people grow up healthily with practical resources and actions.
After the heavy rains and floods in Henan in 2021, Tencent Games urgently set up a Henan post-disaster cultural relics repair and emergency protection project for the cultural relics damaged by the heavy rain. At present, in addition to the preliminary rescue work, most of the post-disaster repairs of eight cultural relics, including the Hanba Erwang City and the Shuntianmen Site of Tokyo City in the Northern Song Dynasty, have begun.
Mogao Grottoes is the largest and richest grotto temple ruins in the world. Currently, the data collection work for Cave 427 of Mogao Grottoes in the " Dunhuang Mogao Grottoes Digital Conservation" project has begun, and is expected to be by the end of 2022. Complete the digitization of the entire cave to help the Dunhuang Grottoes gain a sustainable life in the digital world.
Yungang Grottoes is one of the largest grotto groups in China. Currently, the current high-precision three-dimensional data collection of Cave 16 and Cave 16-1 of the "Yungang Grottoes Digital Conservation" project is being carried out, and will subsequently assist the development of the digital virtual restoration platform. Construction allows more people to appreciate the artistic beauty of Yungang Grottoes in the digital world.
As one of the first social forces to participate in the repair of the Great Wall itself, Tencent continues to promote digital technology to participate in the protection of the Great Wall itself. The "Great Wall Repair and Protection" project, in addition to using game technology to create an online "Digital Great Wall", will also start the repair project of the side wall between enemy platforms Jiankou Great Wall 117-122.
After proposing the strategic concept of "Super Digital Scene" last year, Tencent Games continues to explore game technology, hoping to bring users a richer and more diverse experience based on the proposition of the times that is closely related to society, and continue to create new value and possibilities for society. The 11 products and projects in the "More New Values" section systematically demonstrate the results and value possibilities brought by the digital power of games in helping to solve social issues. As Ma Xiaoyi, senior vice president of Tencent, said: "With the continuous advancement of technology and the upgrading of our understanding, games will definitely be integrated into more economic development and social life, releasing greater technological power and more Rich value. "
The development of the country and society is the soil for corporate growth. In the future, Tencent Games will continue to focus on the exploration of positive social values, continue to expand the boundaries of games, and integrate games with more social issues and practical applications. Demonstrate broader and diverse social values and the spirit of the times.
