Hello everyone, this is Jibai brand control. There are endless counterfeit sales and adulterations on e-commerce platforms. Many consumers easily buy fake products because they are unaware. However, in fact, this not only harms the legitimate rights and interests of consumers, but also has a certain impact on brands. Faced with the phenomenon of e-commerce merchants selling counterfeit goods, how can manufacturers or brands make accurate complaints against them? Let’s find out together.
1. What are the fraud and counterfeiting behaviors of e-commerce companies?
According to the provisions of the " Consumer Rights Protection Law ", if a merchant has one of the following circumstances, consumers or brands can complain against it.
1. Selling adulterated, adulterated, fake or substandard goods;
2. Selling "processed goods", "defective goods", " and other foreign products " and other goods while falsely claiming to be Genuine;
3. Use false "clearance price", "fire sale price", "lowest price", "preferential price" or other deceptive prices to represent sales of goods;
4. Use false product descriptions, products Selling goods through standards, physical samples, etc.;
5. Not selling goods under their true names and labels;
6. Making false on-site demonstrations and explanations.
2. How brands complain about counterfeit goods from e-commerce.
1. Make a complaint on Taobao platform. Brands can first purchase counterfeit products, confirm that they are counterfeit and then prepare a counterfeit report, and then select the product to complain to the store on the Taobao platform on the grounds that the store sells counterfeit goods.
2. Complain through Taobao customer service. You can contact Taobao customer service directly and submit the purchase record and the counterfeit sales certificate of the product. Customer service will respond within a certain working day.
3. Complain through the 12315 platform. You can follow the WeChat public account of the 12315 platform, select complaint reporting on the main page, and fill in relevant information as required, such as Taobao store name, store business license information, fake product identification report, transaction information, etc. Generally, a reply will be received within seven days, but the processing cycle of this method of complaint is relatively long and requires more patience.
3. Whether the brand can protect its rights through a third-party platform.
Third-party rights protection platforms have more professional capabilities, and brands can seek help from third-party rights protection platforms.
In fact, choosing a third-party platform to protect your legitimate rights and interests can achieve high efficiency. Professional rights protection companies also have more experience and a complete system, and can find links to infringing products in a shorter time. So as to attack it more effectively.
However, brands should also keep their eyes open when choosing a rights protection company, fully understand the company's ability level before making a choice, and try to avoid finding companies with insufficient capabilities, otherwise they will not be able to thank you for spending money, and the gain will not be worth the loss.
