If it is said that in the past 10 years, e-commerce has taken away business from physical stores. Then in the next 10 years, physical stores will completely overtake e-commerce and become the next outlet for development. With the rapid development of my country's e-commerce, the problems that come with it are fierce market competition, simplification of profit models, and rising costs. Under this model, the future of e-commerce will fall back in the development process, and the development of physical stores will usher in a real spring.
▲E-commerce promotional image
1. Is the era of e-commerce going to pass?
In the 21st century, the rapid development of e-commerce has played an important role in changing people's lifestyles. However, in the development process of any industry, there will be stages of rise, rapid development, and decline. For e-commerce companies, it seems that it is no exception. Judging from the current domestic analysis of various forms, it seems that domestic e-commerce has also ushered in decline in the development process. Why does the author say that?
The reasons are as follows: First, the cost of e-commerce operations continues to rise. Many people have the impression that the operating cost of e-commerce is relatively low, but in fact, with the current intensification of competition in my country’s e-commerce industry, my country’s e-commerce stores, staff salaries, store promotion costs, goods costs, and platforms during the operation process Costs such as the billing period have made the cost of e-commerce in the actual operation process still high.
▲Social e-commerce promotion map
Secondly, the profit margin of e-commerce in high-cost operations has been declining, and real domestic e-commerce practitioners should have actually felt this change in the past two years . Especially for the e-commerce practitioners of Pinduoduo, the price is not the lowest, only lower. Finally, due to the lack of supervision of e-commerce in the development process, the quality of the goods purchased by consumers is uneven, which brings consumers an extremely bad shopping experience.
2. The development of physical stores ushered in spring
Why did the author say that the development of physical stores ushered in spring? First, from the third-party statistics in China, the post-95s and post-00s consumer groups,In the shopping process, physical stores are first considered, rather than online shopping. The number of times they go to physical stores is much higher than the number of online shopping.
▲Koala store
- Nowadays, physical stores in my country are facing the competition of e-commerce for consumers, and they pay more attention to the consumer experience. Marketing believes that consumers are more willing to buy products that they can see and touch with their hands during the shopping process. Domestic experience stores represented by Millet House and Hema Fresh Food have sprung up all over the country in the past two years. Third, offline experience stores such as the two-year fire script killing and werewolf killing have captured the consumer psychology of young people. Such stores are currently undergoing rapid development.
▲Physical stores
Three or two need to achieve balanced development
For a long time, there seems to be an incompatible relationship between physical stores and e-commerce. Especially in the past two years, the development of physical stores in my country has fallen into a serious bottleneck. Many people blame the development of physical stores on the development of e-commerce, although there is some truth in this. However, the author must point out that whether it is physical stores or e-commerce, both occupy a very important position in the development of my country's national economy. Only when the two achieve balanced development, can the country's economic prosperity be promoted in a real sense.
▲Physical store
Summary:
At present, with the continuous increase of my country's e-commerce operating costs and the decline of e-commerce profits, many domestic e-commerce practitioners have begun to opt out of e-commerce field. With the rapid rise of my country's new retail in the future, my country's e-commerce will also decline in the development process. Finally, I would like to ask everyone, what do you think about the development of e-commerce in the future?
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