For a single customer, offline sales are more efficient. Communicating through the Internet, you will definitely find that the communication efficiency is relatively low. In the end, a customer needs to go back and forth many times, and it is difficult to solve all the problems every time you communicate. In addition, online sales need to give customers time to observe you, and customers can only increase their trust by observing you for a long time. On the contrary, in the case of face-to-face sales under the line, through half an hour to an hour face-to-face communication, most of the concerns of customers can be basically solved, the communication between you will be more efficient, and the crisis of trust will be reduced to a large extent. So to get a single customer, online sales may take a few days, but offline sales are likely to only take half an hour.
For batch and modular marketing, offline sales are more efficient. Of course, online sales are also excellent online sales, especially during the Internet demographic dividend period, online sales are definitely the best solution. In the early days of the development of the Internet and mobile Internet, there was a large demographic dividend, and there was no need to worry about customers. In this case, the offline sales meeting is very inefficient. You see 3 customers a day, and each customer accompanies him for three to four hours. Even if you manage all these 3 customers, there are only 3 customers a day. The ceiling is obvious. But online sales, chat with 100 people a day, although the transaction volume will be lower, but 100 customers a day, even 10% of the conversion rate, there are 10 orders, far more than the 3 orders met offline. Friends who have done Internet projects and e-commerce over the years will definitely have a very deep understanding of this.
Therefore, in the early development of the Internet, when the demographic dividend was obvious, although the conversion rate of online sales was low, the number of daily customers was more, and the final revenue was higher. In recent years, Internet dividends have gradually disappeared, and it has become more and more difficult to obtain a customer. By guiding customers to meet offline, it can effectively increase the transaction rate of a single customer. A few years earlier, I was able to make a lot of money easily by doing Internet projects.
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