Ferrari and its parent company Exor today announced a multi-year creative partnership with LoveFrom, a design company co-founded by former Apple design director Jonathan Ive and fellow designer Mark Newson.
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Ferrari stated in the press release announcing the partnership: “The new partnership will combine the performance and excellence of the legendary Ferrari with the unparalleled expertise and creativity of LoveFrom to define extraordinary changes in the world. Products." In addition to the cooperation with Ferrari, LoveFrom and Exor have also explored a number of creative projects in the luxury goods industry.
Jonathan and Mark Newson said in a joint statement: “As car owners and Ferrari collectors, we are very happy to work with this extraordinary company, especially with Flavio Manzoni. Manzoni) qualified leadership. Design team cooperation. We see some unique and exciting opportunities for collaboration, and we believe these opportunities will generate important and valuable work."
Jonathan will also join Exor’s partner committee ,The committee is an organization that shares and explores potential business opportunities with the company.
In June 2019, Apple announced that Jonathan had left and established LoveFrom. At the time, Apple said it would still be one of Jonathan's main customers, but it is not clear which Apple products he has helped design since then.
