Mammoth News·Oriental News reporter Mi Fangjie
If you can’t open Douyin links on WeChat, and Taobao sharing links to friends will be converted into various passwords. Previously, on social platforms, many netizens sighed However, the Internet, which is intended to be interconnected, is "heavy with obstacles." A few days ago, the relevant business departments of the Ministry of Industry and Information Technology held an "Administrative Guidance Meeting for Blocking Web Site Links" to propose compliance standards for instant messaging software, requiring all platforms to unblock them within a standard deadline, or they will take measures in accordance with the law. At the press conference of the State Council Information Office on September 13, Xiao Yaqing, Minister of Industry and Information Technology, again raised the issue of Internet interconnection and open external links. After the meeting, Tencent, Ali , bytebeat responded to this. Relevant industry insiders said that China's Internet is expected to be truly "interconnected."
After unblocking, will the messy password still exist?
On the morning of September 13, the State Council Information Office held a press conference. The Ministry of Industry and Information Technology responded to the public’s concerns about the interconnection issues in the Internet industry. Xiao Yaqing, Minister of the Ministry of Industry and Information Technology, said that the development of the Internet must make people's lives more convenient, help and promote economic development, and ultimately promote the healthy and orderly development of the entire Internet industry and platform economy.
Regarding the issue of unblocking within a time limit that many netizens are concerned about, Zhao Zhiguo, director of the Information and Communication Administration Bureau of the Ministry of Industry and Information Technology, said that blocking URL links is one of the key rectification issues of the Internet industry special rectification action launched in July. Reasons to restrict the identification, analysis, and normal access of URL links have seriously affected user experience, harmed user rights, and disrupted market order. "Interconnection is an inevitable choice for the high-quality development of the Internet industry. Allow users to use it smoothly and safely. The Internet is also the direction the Internet industry is striving for. It also requires companies to follow the rectification requirements,The pragmatic advancement of different types of problems such as blocking URL links in instant messaging can be resolved step by step and in phases.”
The reporter noted that after this press conference, Tencent responded that it firmly supports the decision of the Ministry of Industry and Information Technology. Under the premise of safety as the bottom line, it will be implemented in phases and steps. At the same time, Alibaba also responded: interconnection is the original intention of the Internet, and openness is the foundation of the digital ecology. Alibaba will face the future with other platforms in accordance with the relevant requirements of the Ministry of Industry and Information Technology. In addition, ByteDance also responded to this, saying that it will earnestly implement the decision of the Ministry of Industry and Information Technology, and call on all Internet platforms to act together, do not make excuses, clarify the timetable, and actively implement it, so as to provide users with safety and reliability. , Convenient cyberspace, allowing users to truly enjoy the convenience of interconnection.
For the Ministry of Industry and Information Technology's request that related platforms be unblocked within a time limit, many netizens are very much looking forward to it. Some netizens are even calling for the future. There will be no more garbled codes or passwords when sharing external links.
Interconnection is the essence of the Internet, and normal market competition must be maintained
“Interconnection is the essence of the Internet, not a threshold Therefore, it is actually not a healthy Internet environment for some URLs to block and set cards for similar URLs. "In an interview, Chen Hudong, a special researcher of the E-commerce Research Center of the Net Economics, said that the mutual shielding of platforms, conscious interception, and user restrictions on their respective platforms will ultimately harm the interests of consumers. When consumers are subject to many restrictions At the time, the so-called big data killing and other behaviors will emerge, which are detrimental to the entire market environment.
Ding Mengdan, a special researcher at the E-commerce Research Center of the NetEconomics and Social Affairs, and a lawyer at Beijing Yingke (Hangzhou) Law Firm It seems thatThis compliance rectification standard aims to rectify the malicious shielding of all instant messaging software or interfere with the operation of other enterprise products or services. It is in line with this year’s anti-monopoly rectification and builds a healthy and orderly market economy order.
"The original intention of the Ministry of Industry and Information Technology to rectify malicious blocking of external links is to maintain the normal order of competition in the market." said Li Min, a special researcher at the E-Commerce Research Center of NetEconomics, and senior partner of Shanghai Hansheng Law Firm, July 26 The Ministry of Industry and Information Technology of the Ministry of Industry and Information Technology announced the launch of a six-month special rectification action for the Internet industry, "to guide the formation of an open, interoperable, safe and orderly market environment", in which "in terms of disrupting market order, focus on rectifying malicious blocking of website links and interference with others Issues such as the operation of enterprise products or services, including scenarios such as restricting normal access to other URL links without justifiable reasons, implementing discriminatory blocking measures, etc.". In Li Min's view, this administrative guidance meeting is therefore a part of the special rectification action.
Open competition to break through existing traffic bottlenecks , Competitive development. "Sharing links is usually a behavior between acquaintances. For top e-commerce companies, opening up blocking is more conducive to breaking through the existing traffic bottleneck. For new e-commerce companies, they have the opportunity to obtain a large amount of social traffic in the shortest time."
"This approach is good for platforms such as Taobao, WeChat, Douyin, etc., for example, between the original competing platforms, they are fighting each other's links," a special researcher of the Net Economics E-commerce Research Center Bao Yuezhong, chairman of Baum Enterprise Management Consulting Co., Ltd., said that the removal of the screen may bring more help to mutual links.
This view was also endorsed by Mo Daiqing, director of the Online Retail Department of the E-commerce Research Center of the Net Economics Agency and a senior analyst. She said that for platforms such as Taobao, WeChat, and Douyin,After the shielding is released, it can attract users who have previously been lost, enhance the ability to "make traffic", better realize conversion, and promote retention and purchase rates.
is good for users to have the right to choose and enhance the experience
Chen Hudong further pointed out that the interconnection between e-commerce platforms is of course a good thing. a lot less. Consumers' freedom of consumption has improved to a large extent. "In addition, we discussed before that e-commerce builds a closed-loop ecosystem. In fact, a very important method is to use these improper interception, shielding and other behaviors. Therefore, this so-called closed-loop business model itself has the nature of original sin. In other words, the regulation of discriminatory and malicious blocking of external links is more a benefit to consumers, and it is also a regulation of the operation of e-commerce platforms."
is a special appointment at the E-commerce Research Center of the Net Economics. According to Dong Yizhi, a researcher and Shanghai Zhengce Law Firm, from the perspective of e-commerce platforms, this change may not be good for monopolistic giants with dominant market positions, but for some small and medium-sized platforms, including some For merchants, it must be relatively good news, especially for users. I think maybe everyone has an extra option. This is a very good experience.
"Interconnection, it should be a good thing for consumers, if this remediation will become a normalized job." Chen Hudong believes that.
WeChat may be under more pressure. Opportunities and challenges coexist after intercommunication
Bao Yuezhong pointed out that from a certain perspective, it may bring some pressure on WeChat. WeChat developed relatively early, but its social scene is now becoming more and more simple, basically based on a way of socializing with acquaintances in the circle of friends.So in the face of a recommendation logic like Toutiao and Douyin, it does have problems now, so now we need to force WeChat to further reform and innovate, and innovate more new good models.
Li Min further pointed out that Douyin, Taobao, and WeChat are the head products of Byte, Ali, and Tencent respectively. The three basically cover the domestic online platform market. If the three take the lead in removing external chain blocking to some extent The above can be regarded as the positive response of the Internet market to the special rectification actions of the Ministry of Industry and Information Technology. "From the perspective of content supervision, I think WeChat management will face pressure in the short term, but the new pressure will not be too great. The market position and economic strength of leading companies guarantee the level of content compliance. Compliance standards will not be very different. WeChat’s original external link content management specifications can basically be docked."
"Breaking this so-called barrier is actually good for the entire industry." Dong Yizhi said As an industry giant, you should work hard on innovation, instead of sticking to your own so-called internal cycle ecology. This may be your expectations for the Internet giant.
Ding Mengdan also said that this compliance standard will promote the interconnection of instant messaging software with platforms such as Taobao and WeChat. But at the same time, it is also necessary to consider that when the various ecological boundaries of the Internet are open and interoperable, the governance of the private domain space should be carried out simultaneously, so as to avoid "unlocking" the link without supporting control measures, which is easy to cause the peace of life of users and the troubles of personal privacy. For illegal links and illegal links, instant messaging software should improve its technical identification capabilities to effectively block and prevent access.
.
