According to the media on Thursday ( 9 month 9 Alibaba. The company is considering whether to transfer its business center from a hypermarket to a membership store .
. You know, Wal-Mart Since 1996 is a popular retail model in China, it is divided into 3span4span shopping in China. Sam's Club and Wal-Mart Community Store. Statistics show that as of 2020 , Wal-Mart has opened nearly 429 stores in China.The company has opened more than 1 10,000 stores worldwide, covering nearly 30 countries around the world.
this "king of the world retailing" Wal-Mart was initially just an ordinary retail store, but the division to cater to the consumer Consumers’ demand for commodity retail, seize the opportunity to expand the scale of the retail market, and gradually form the current “hypermarket” model. However, the rise of my country's new retail industry has brought a greater impact to the offline traditional retail industry.
The person in charge of Wal-Mart said that the current flow of people in the shopping mall has slowed down, and the number of stores in the company has also declined. According to statistics, this year, Wal-Mart has closed 16 stores, 4spanspanspan3_spanspan3_span4 span3_span4 span3 3 _spanspan 3 _spanspanspan 8The company only newly opened 2 stores.
, but there is another economic pillar Wal-Mart member store. Compared with the general retail model of hypermarkets, more and more consumers are looking for more affordable imported products such as Australian steak and Belgian chocolate, which has given birth to a membership-based consumption model. Member stores take lower prices and unique products as their winning points to meet consumers' demand for high-quality products.
Currently, Wal-Mart in China were opened 33 Sam's Club stores, Sam's first opened in 1996 years , And its target competitor 2019 only entered the Chinese market this year, which gave Sam Store a first-hand advantage. And the business of Sam's Store in China is growing rapidly. According to the data released by the company,The number of new registrations in the second quarter of this year doubled compared with the same period last year.
in order to keep existing strengths, think Wal-Mart Sam's Club require rapid expansion of the store network, plan to 2028 Opened 100 stores in China. This year 7 In the month, The company said it plans to transform some hypermarkets into member stores and build new stores in the city center. It can be seen that Wal-Mart can't wait to seize the Chinese retail market. However, the market environment is changing fast now, and whether it can continue to retain the freshness of consumers is a question that Wal-Mart must consider.
text | Zhang Jianlin title | Xu Bing Figure | Lu Wenxiang trial | Lu Shuo should
