Pinduoduo resource position generally refers to the important display position of the product on the platform to obtain traffic, usually on the homepage part of the Pinduoduo platform. Common activities include seconds activities, group joins, broken code clearance, 9 yuan 9 special sales, and tens of billions of subsidies. Wait for these types of resources. However, due to the large number of merchants on the Pinduoduo platform, they will inevitably need to put in some effort and action if they want to be on the resource position and obtain more traffic and sales.
1. Do a good job in store and product optimization
First of all, if you want the product to get more traffic in the resource position, you must improve the competitiveness of the product and prove the value of the product. The competitiveness of the product itself will determine the amount of traffic. In order to win among similar products, the main thing is to solve the homogeneity and maintain the uniqueness of the product. Secondly, participation in such activities also requires certain conditions, so merchants also need to ensure that the store’s basic score meets the standard and maintain the store’s various data.
2. Use old customer repurchase to strengthen the label
Merchants notify old customers of activities in advance to increase the chance of old customers repurchase. As an old customer who has already purchased in the store, the attribute label is undoubtedly very close to the store label. Through the repurchase of old customers, the merchant can not only get more accurate traffic, but also further strengthen the weight of the product crowd label.
3. Get accurate traffic crowd
Before the event, merchants can conduct targeted crowd testing through scene promotion, and determine the product through the detection of crowd conversion rate, click-through rate and other data Then, the search keywords of the target group are determined, and the store itself is streamlined and optimized to form crowd tags and obtain accurate traffic.
The setting of platform resource bits makes reasonable use of the huge traffic on the homepage,Merchants who set up shops on Pinduoduo want to get more traffic, and they can choose the right resources to promote their products according to their own needs.
.
