Jin Chan Xuetang, a large and small Internet platform, has learned a lot, and the rule update of the Douyin platform is the most frequent one I have seen. Maybe you just finished the meeting last week. What should you do? The rules will change this week. Immediately, he had to adjust his strategy and cross the river by feeling the stones without stepping on thunder according to the new regulations.
You should know that the new regulations for Douyin stores were adjusted once in August. However, on September 2nd, Douyin again updated a number of new regulations on Douyin stores, and several of them related to Douyin stores. The rules of the store group model are updated, and friends who play store groups must pay attention, otherwise all store deposits and marketing functions will be implicated.
Here Jin Chan selects a few new regulations that have a greater impact on the store group of non-sourced Douyin stores, and I will talk about them one by one.
Interpretation of the new September regulations for Douyin Stores
1. Management rules for violations of related entities in Douyin stores
3p core changes: 1. The form of association of the main body, in addition to the associated store, adds creator accounts operated by the same main body and creator accounts that have a binding relationship.
2. If there is a serious violation of the shop or creator account associated with the shop, the platform has the right to deal with the shop according to the specific circumstances.
3. The "[Improper Profits] Implementation Rules" was revised simultaneously.
Note: What is improper profit? Merchants use stores and their affiliates to systematically circumvent platform rules, agreements or laws and regulations, try or have obtained illegal benefits, infringe on consumers’ interests, and cause adverse effects on the platform the behavior of.
Interpretation of the new regulations for Douyin stores:
Now the Douyin platform has begun to associate stores, the same legal person, the same login IP, the same login device, etc. will be associated, and as long as there is one associated store In the event of serious violations, other related shops will also be punished.
The specific association forms include but are not limited to the following situations:
Stores use the same registration information: such as ID card, business license, company registered address, contact number, email account, payment/receiving account, after-sales service Address, after-sales contact and other information.
Use the same device, the same IP address, the same network card information or hard drive information to log in to the store account.
If there is a serious violation of the store or creator account in the above-mentioned association with the store, the platform has the right to deal with the store as follows, including but not limited to:
deduct the deposit and freeze its All payments on the platform, store-wide merchandise bans, restrictions on publishing merchandise, etc.
Improve the basic margin standard of affiliated stores and extend the settlement cycle.
directly deducts the funds of each affiliated store for consumer compensation and other payments or expenses that the illegal store should bear.
restricts participation in platform activities and cancels access to selected alliance platforms.
platform believes that the violation is very serious or has a major impact, it has the right to follow the actual situation,The associated stores will be cleared and returned.
The veterans who are the store group of Douyin stores must pay attention to it, and evade it quickly according to the association form to avoid multiple stores being linked together.
2. New regulations on the grading of Douyin small stores
Merchant grading definition: According to the quantitative indicators of the store's business on the platform, the platform will carry out grade management of the merchants. There are 8 levels from LV0 to LV7. The higher the level, the stronger the comprehensive management capabilities of the merchant, and the platform will also give more authority to the high-quality merchants.
Merchant level correspondence is as follows:
Douyin Store Merchant Grading New Rules
Core change: the scope of application is adjusted from all fresh food merchants to those settled before September 9, 2021 Fresh merchants.
Interpretation of the new regulations of Douyin Store:
means that the fresh food merchants stationed after September 9, 2021, have no merchant level requirements. Other types of businesses are still the same as before.
It should be noted that if the merchant has not upgraded to LV1 or above for 60 consecutive days, the store will be cleared.
The store level can be checked in the store settings in the backstage store of the Douyin store-in the store settings, you can check the level of your store and whether it has reached the upgrade standard.
3. Douyin store [Beginner period] New regulations
Core changes:
1. Newly settled fresh food merchants are not restricted by the grading strategy.Entering the management and control of Xinshou Village, the original fresh category merchants maintain the classification rules.
2. For the merchants in the Novice Village who have lifted their orders through pre-reporting, establish the ability of system patrol early warning & recall orders.
regards the "merchant experience score" as the criterion for recall assessment, and implements the strategy of combining in-site letter warning and recall re-limiting orders. The recall is lower than 4.0, and the early warning is carried out between 4.0-4.4.
Douyin Store [Beginner Period] New Regulations
Interpretation of the new rules for Douyin Stores:
Every new Douyin store has a restriction on the regular stores that enter the new mobile period. The biggest impact for merchants is the order limit of 1,000 orders that day. If you have conditions, you can also declare to apply in advance to remove the novice order restriction, and quickly pass the novice period.
The current new rules for the novice period is that even if you have passed the novice period, the platform will continue to supervise the [merchants in the novice village who have lifted order restrictions].
If 4.0≤merchant experience score <4.4,>
If merchant experience score <4.0,>
If the experience score is restored to ≥4.4, the order can be lifted.
That is to say, the merchants who have recalled the limited orders (return to the 1000 orders limit on the day of the novice period), need to reach the experience point of 4.4 to resume the cancellation of the limited orders.
means to maintain your product experience points,Do a good job in merchandise, logistics and pre-sales and after-sales services.
Especially now, the TikTok store reviews cannot be changed or deleted at all. One more negative or middle review will be a fatal blow to the store experience points (commodity experience points account for 50% of TikTok store experience points Weight), especially when the number of pre-store orders is not a lot.
The above are the three new regulations for Douyin stores that were updated in the first ten days of September by the Douyin e-commerce company, which are closely related to players who play Douyin stores without a source of supply.
Although the rules often change, in general, Douyin stores have low entry barriers, simple operations, and low investment costs, making them very suitable for ordinary people to play.
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