ByteDance plans to sell its popular video application technology as a B2B (Business-to-Business) product and is hiring relevant staff.
is a newly established division of the company that provides visual effects products based on ByteDance's expertise in computer vision, machine translation tools, and algorithm recommendations used by TikTok, Douyin and Toutiao.
Section Beat plans to enter the Singapore market later this year, and its recruitment for Singapore sales positions has now entered the final stage.
Since its inception in March 2012, the company has seen remarkable growth, thanks to the technology used in its most popular apps, which are primarily developed by Chinese teams.
Volcano Engine is ByteDance's B2B basic technology product for the Chinese market, and BytePlus seems to be its westernized version. Ma Rui, a technologist at
, said the process is similar to Amazon's, which "also insists on developing products in a modular way."
Ma Rui also said: "ByteDance is still implementing a strategy to commercialize internal tools and products, and we can expect more similar initiatives from them."
Lin Jian from the University of Groningen said : "This is the first time a Chinese company has tried to do this kind of data analysis business." He has studied TikTok and ByteDance.
He added: "By doing this, ByteDance wants to lay out its infrastructure on the global Internet. It is a very ambitious move." Search engine Wego, most of which has been launched in the past month.
There is also an online beauty store, XinXin, which uses ByteDance's computer vision technology to help users try on items online. This is also a case on the Volcano Engine website.
The final case study is TikTok itself. To underscore the power of ByteDance's algorithmic recommendation system, BytePlus said that when TikTok sent personalized messages to users who had previously viewed similar content, it found a 20 percent increase in sign-up rates for subsequent events.
A ByteDance spokesman declined to comment to BytePlus.
They also declined to say where BytePlus' customers would get technical support, and the company's workforce is still largely concentrated in China.
This has sparked concerns among politicians about the company's influence and the possibility of Western user data being accessed by China's ruling party.
There is still no evidence that the Chinese government has ever accessed Western user data on the ByteDance app. TikTok has always insisted that if the government asked for it, they would refuse.
Recently, the company is trying to diversify engineering talent away from China while maintaining its world-class technology.
