On April 22, Capital State learned that JD.com and OPPO signed a strategic cooperation agreement yesterday. All-round in-depth cooperation in service co-construction and other aspects.
According to reports, in this strategic signing, both parties have formulated common strategic goals.
In 2021, the turnover of the OPPO brand on JD.com will increase by 170% year-on-year. Within three years, that is, as of 2023, the turnover of the OPPO brand on JD.com will reach a compound annual growth rate of 100%.
The cooperation between OPPO and JD has a solid foundation, and OPPO has developed rapidly in recent years.
According to the latest data from Strategy Analytics, global smartphone sales reached 340 million units in the first quarter of 2021, an increase of 24% compared to last year.
Among them, OPPO ranked fourth in the global mobile phone sales list with a significant year-on-year increase of 68% (excluding Realme and OnePlus), with a market share of 11%.
According to data from Master Lu, in the first quarter of 2021, China's mobile phone market share will increase, and OPPO will occupy the third place with a high proportion of 16.15%. Overall, the sales of OPPO mobile phones continue to grow, and the ranking is getting higher and higher.
Looking at JD.com, what does OPPO need from JD.com? Online and offline retail channels in the whole market are a huge advantage.
's 2020 annual report shows that JD.com's revenue last year was RMB 745.8 billion (the same below), a year-on-year increase of 29.3%. Among them, JD Retail achieved a revenue of 702.93 billion yuan, accounting for 94% of the revenue of JD Group. As we all know, JD Retail mainly focuses on the online retail market. Affected by the epidemic, online shopping grew rapidly last year.
In addition to online business, JD.com is also opening up the offline market and building a whole-market retail channel.
Jingdong relies on the blessing of a powerful logistics system to help the development of online retail business.
JD Logistics' prospectus pointed out that in 2020, JD Logistics will help about 90% of JD's online retail orders to be delivered on the same day or the next day.
As of December 31, 2020, the number of active purchasing users of JD.com in the past 12 months reached 471.9 million, a year-on-year increase of 30.3%. The annual net increase of nearly 110 million active users, more than 80% of the new active users came from the sinking market. The consumption increase of
new users is expected to further open up the future growth space of JD.com. The average ARPU (average revenue per user) of users who entered JD.
Therefore, for OPPO to achieve sales growth, it is particularly important to rely on the help and promotion of JD.com's retail channels. Daniel Tan, Vice President of
JD.com Group and President of the Communications Division, emphasized: "As a long-term strategic partner, JD.com will work with OPPO to bring more high-quality products and one-stop replacement experience to users."
OPPO Vice President, President of China Liu Bo also said: "We have been working with JD.com to continuously explore new models of e-commerce platform cooperation and upgrade users' online consumption experience. The signing of this strategic agreement marks that we will further consolidate and deepen the cooperative relationship between the two parties. The synergy and complementation of advantages will continue to create new value for users.”
This article comes from Capital State
