As we all know, the rapid development of the Internet has greatly changed our lives. Compared with the past, now we can buy goods from all over the country without leaving home, and online shopping has become our main shopping method. Also in life, e-commerce platforms such as JD.com, Taobao and Pinduoduo have gradually emerged and become industry giants. Why are the prices of goods on Pinduoduo so cheap? Is it fake? After watching it, I feel trapped!
For these three giants, it is well known that JD.com succeeds by relying on high-quality service and sincere assurance. Taobao's success is attributed to the longest established time, the largest variety of products, and the largest number of users. As for Pinduoduo, it relies on the low prices of commodities. As the biggest dark horse in the e-commerce industry, it only took a few years for Pinduoduo to become a giant company, and its advantage is the extremely low price of commodities. In fact, there is a certain "routine" behind the cheapness of Pinduoduo.
First of all, the business philosophy determines the profitability of Pinduoduo. They mainly rely on group buying to make a profit. For example, on JD.com, they sell word-of-mouth, while Taobao relies on the number of users and the comprehensiveness of the product. As for Pinduoduo, although their prices are the cheapest, after social promotion, they increased the sales of goods through group grouping, thus winning by volume and achieving profitability.
Pinduoduo's strategy is to "encircle the city from the countryside", and its buying users are mainly people from small towns and mountainous areas in third- and fourth-tier cities. Therefore, in this case, most Pinduoduo sellers will choose logistics that covers more sites and is cheaper than mailing. Even though the logistics of cheap goods is relatively slow, the buying experience of users is also degraded due to the long waiting time. But for Pinduoduo's users, cheapness is the core requirement, and it's okay to spend more time waiting for express delivery.
In order to further meet the consumption needs of more users, Pinduoduo continues to provide tens of billions of dollars in subsidies, covering more daily necessities and agricultural products, and continues to increase commodity subsidies. In the second quarter, platform sales and marketing expenditure was 9.114 billion yuan, an increase of 49% from 6.104 billion yuan in the same period last year, and an increase of 1.817 billion yuan from 7.297 billion yuan in the first quarter. In contrast, everyone can understand why Taobao is more expensive, because there are more and more stores on the e-commerce platform, and the advertising fees on Taobao are also high.
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