This is a story about a carpenter with ingenious skills and very hard work.
Carpenters have their own company, and their factories can produce wood, furniture and building materials. Due to intense competition and poor financial situation, he had to fire all the workers in the company. Even though he never thought he would go through something like that, the carpenter was very sad about these events.
wife supports the carpenter and encourages him not to give up. The wife told the carpenter to cheer up and that the situation would not go any further. But unfortunately, things got worse. Not long after, the carpenter lost his beloved wife, and now he has to take care of four sons.
The carpenter is determined to do something for his sons and pay tribute to his beloved wife. To make his children happy, the carpenter made some toys from the wood left over from the woodworking work. The kids love their new toys, which leads the carpenter to come up with the idea of selling toys. He decided to give it a try.
Luckily, carpenters have saved a lot of work materials from carpentry work and can now be used to make toys. Despite his first-class technology and good quality control, the carpenter still failed to make enough money from his new business.
After a while, one of the carpenters' sons began to help with carpentry work after school. In this way, the father and son managed to ensure the production of toys. In the end, the people around him noticed the quality of the toys they produced, and their reputation spread in the local area. People said that the best quality wooden toys were made in this man's workshop.
One day, a toy wholesaler heard about the carpenter's deeds in another town. The wholesaler decided to visit the man and his workshop. When the wholesaler saw the quality of the toys, he was really shocked. The wholesaler immediately placed a large order so that the wholesaler could sell toys in the carpenter's store.
During the festival, the carpenter was very happy because he finally achieved some success and now someone has seen the uniqueness and high standards of the toys of the carpenter and son. Then the carpenter had enough funds to rehire all the former employees and use only the best wood to make these toys. In order to complete the order on time, they worked day and night, and it was almost time to complete it. Suddenly one day, the carpenter suddenly received a letter saying that the wholesaler filed for bankruptcy and could not buy his toys anymore.
Once again, the carpenter and his children were at a loss, but they decided to stay calm and sell their own toys. Although he is a good carpenter and toy maker, the carpenter is a bad salesman.
The carpenter is too modest. He rudely praised his toys and imposed them on others. The sales were very frustrating by the end. Just because it was too late to give up, he wanted to continue trying. In the end, the carpenter barely sold all the toys, but did not make as much money as he hoped, but at least he and his sons made a little back to have an ordinary and happy Christmas.
The carpenter and four sons are almost bankrupt, but there is still a house to live in and there is enough food to eat, so they have hope and pride. Over time, the carpenter continued to make and set up the toys, but the toys sold far less quickly than he hoped. So he tried many different ways to increase sales, but none of them seemed to work.
One day, the carpenter came up with an idea. Maybe, and only maybe, changing the company name can help him sell more toys. He started brainstorming with his sons and discussed it with his sons, wanting to come up with a good name. Finally, after a long period of thinking, trying to find a suitable brand name, the carpenter chose " Lego ", which comes from Danish LEGO, which means "play".
In the same year, they made 3,000 pounds of selling toys and used that money to buy a milling machine. With the help of that machine, the quality of the toys has been further improved. But there are always up and down climbing, so after climbing up the hill, we come to the downhill stage.
Once again, on a hot summer, the workshop of the carpenter's factory caught fire.When the firefighters finally arrived, the house had burned to the ground. All drawings and toy models were burned to ashes. Fate once again played with them in their palms. But the carpenter decided to go all out for his four sons and his workers to rebuild his company and work hard to re-enter the market. Gradually, their company began to operate smoothly again.
Now, Ole Christensen wants to do something challenging in the toy industry. He went to the capital Copenhagen to see a new machine he just arrived. It was a plastic molding machine. He was moved and decided to buy one. After discussing the potential of milling machines with their sons, they began making plastic teddy bears and other animals. But Orle was not satisfied.
He knows that his design and ideas have great potential. He has been thinking about how he can make better works and designs at the same time. Despite high-quality toys being made, sales fell in the summer and the company's toys in stock are too much to overcome this problem.
His son Fred decided to go all over the country to find dealers for their toys. The trip was a success, and during the trip, Fred met another toy maker on his own rental ferry. They discussed many challenges and opportunities in the toy industry. Toy manufacturers mention that the toy industry lacks a system. The word
"system" has been lingering in Fred's mind for some reason. Fred kept thinking about what the man said. He discussed with his father and told him that their toys lacked a "system" and that the toys given to children were ready-made. Furthermore, he said they should make toys that enhance children's imagination and creativity.
Fred finally came up with the idea of creating a "Lego System" toy. Kids can now build houses and transportation using LEGO . With the help of the new Lego system toys, children can learn about urban planning, traffic safety, home construction and more. This new move quickly became popular because the kids liked it very much.
Soon, Fred began selling their toys outside Denmark. Their toys are also very popular in other countries. Although the LEGO toys were a sensation, there was room for improvement. These toys have some problems and are easily disastrous. Now, Fred wants to find a solution to keep Lego blocks snugly together. He began experimenting with his toys and soon discovered that Lego blocks containing tubes had better aggregate power.
Now they are no longer just bricks, but a complete building system with infinite possibilities. It was a groundbreaking idea to create the LEGO toys we know today. Unfortunately, his father never saw how the little bricks succeeded because he died too early.
Another fire hit the company again, just like the first fire burning everything down, Fred resisted the crisis and handled it properly, promising never to give up his father's dream. He quickly rebuilt the company. This time, he decided to sell only "Lego System" toys and nothing else. This decision has changed Lego's future forever, just like his father believes that only the best is good, because the child deserves the best.
Since then, movies, games and 6 LEGO parks have been developed under LEGO. As of 2017, LEGO has sold 600 billion LEGO components and has more than 19,000 employees worldwide. Interestingly, the 1958 Lego bricks are still connected to today’s Lego bricks.
This is the story of Lego, and it is the inspirational story of the carpenter Ole Christensen and his son Fred.
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The nine-story platform starts from a "brick"—The story of the founder of Lego Toys
