On December 1st, well-known basketball reporter Jia Lei issued a post saying that the CBA will use a closed open court to play games this season, hurting the commercial value of the league and keeping sponsors away from the CBA!
Jia Lei said: CBA shuts out the audience and has fallen behind other domestic leagues. This approach is confusing! In the second round of the Chinese Super League, spectators were opened, and the Dalian Division also opened spectators, with a total of 14,000 spectators!
At the same time, Jia Lei revealed that according to a team’s anonymous general manager message: learned from the league that the league’s dividends to each team will be reduced by more than 10 million yuan in the new season! This news can be said to be very explosive. Each team has reduced by more than 10 million. The 20 teams in the league (August 1 withdraws and the place belongs to Fubon) is a loss of about 200 million. This is for the CBA with limited annual income. It is a staggering number, and it is not an exaggeration to say that the losses were heavy. After Jia Lei's article was published, the well-known commentator Su Qun even thought that CBA would become more and more conservative, and said that someone must speak out. Someone in the emperor's new outfit pointed out that singing hymns every day would make people dizzy. Why does
CBA’s income fall? The closure of not selling tickets is just one of the reasons. First of all, last season CBA placed other brand jerseys on the stands, which caused dissatisfaction among sponsors and cut 56 million yuan in funding. This season many CBA sponsors withdrew, even the largest domestic video broadcast Penguin. Withdrawing from the CBA live broadcast, it can be said that from publicity to promotion, the CBA this season is a mess. Z1z
No one is watching the CBA. With the closed competition area, the influence is further reduced. The advertisers are naturally not stupid. In a league without attention, who will sponsor and invest?
Yi Jianlian retired from injury and Jeremy Lin's departure was also the reason why fans no longer pay attention to CBA. The referees whispered indiscriminately and broke the original intermittent game. The whistle of the offending body appeared endlessly this season, making CBA even more ugly.
Various factors have superimposed to lead to today's situation: the withdrawal of sponsors, the withdrawal of broadcasters, no new fans, and successive declines in income. CBA is like an idiot who cannot be supported!
