The feast of global sports fans, Qatar World Cup is in full swing! Although the Chinese team's "convention" failed to participate in the competition this year, Chinese elements are still everywhere in the World Cup. Not only referees, giant pandas, and small commodities, but also the "meta-universe" that represents China's scientific and technological capabilities!
First of all, the main stadium of this Qatar World Cup, Lucerne Stadium, is provided by Chinese companies with Chinese solutions, Chinese products and Chinese technologies in the entire industrial chain, and it is also the first time that Chinese companies have undertaken the main stadium of the World Cup. As the world's largest, most complex system, highest design standards, most advanced technology and highest international level, it is also the world's largest double-layer cable-film roof single building with the largest span, a modern high-tech gymnasium has won six world's best!
In order to bring an immersive World Cup experience to the fans on site, the venue has launched a smart field management system applied to the Qatar World Cup. Based on a complete digital twin solution, managers can obtain real-time data from 40,000 IoT devices in the stadium in the command center. Through digital twin technology, the temperature, flow of people, safety and other aspects of each sub-court are controlled. Through a platform, operators can manage each sub-court in the digital twin command center to understand and deal with different situations in each stadium in real time.
Before developing this new digital solution, large sporting events depended on multiple systems and operators to analyze data. Now, the Digital Twin Command Center implements real-time viewing, interactive monitoring, remote command and control of the stadium, and can solve events faster and operate the stadium more easily than traditional command and control solutions. Through digital twin technology, the Metaverse provides new interactive and immersive experiences that are beyond the reach of traditional sports industry, further promoting the development of the sports industry.
In addition to the World Cup Stadium, virtual people + virtual scenes have also become the standard configuration of this year's World Cup. As the concept of the metaverse drives the rapid heating of the virtual digital people market, a large number of digital people act as commentators and guests in this World Cup have been widely used. For example, famous Liu Jianhong applied his digital clone in this World Cup and regularly broadcast event information. Liu Jianhong's digital human clone is very realistic. When broadcasting event news, combined with the artificial intelligence broadcast technology of the digital human technology platform, you can accurately match an event news with the lip of the digital human. If you don't observe carefully, it will be difficult to distinguish the difference between a digital human and a real person.
If this World Cup is just a "small test" of the meta universe, then the next World Cup will be even more exciting. According to foreign media reports, this year's FIFA has submitted applications for the meta-universe and crypto-related trademarks for the 2026 World Cup, covering virtual clothing + sports equipment, virtual stock trading, digital + cryptocurrency processing services, etc.
is not just football. Since the beginning of this year, international leading sports IPs have used the metaverse technology to launch fan economy-oriented virtual products, unique digital experiences and new entertainment consumption methods. As an important part of the Metaverse industrial chain , emerging businesses that assist these sports IPs in developing Metaverse will become more and more popular. For example, Taoding Group provides one-stop online computing data platform for government enterprises and other one-stop services such as metaverse, blockchain, NFT. We focus on cultivating the NFT digital system platform technology system, relying on experience in blockchain underlying application development, a strong technical team and strong capital background, aiming to provide complete digital solutions for blockchain applications and special product products for the B-side, and help IP brands enter the metaverse.
