Speaking of the "top-notch" for the 2022 Beijing Winter Olympics, it is none other than the mascot " Bingdundun". It is reported that from now on (July 1), "Bingdundun" will stop production.
According to the franchise agreement between the Beijing Winter Olympics Organizing Committee and licensed manufacturers, June 30 is the last day that franchised companies can receive anti-counterfeiting labels. In other words, starting from today (July 1), production of various licensed products for the 2022 Beijing Winter Olympics, including Bingdundun dolls, etc., will be stopped.
html On June 30, Jiupai News contacted the official production company of Bingdundun in Nantong, Jiangsu. The relevant person in charge said that the factory is currently making other orders, and the order volume is fully able to supply employees for production. Not only that, his factory also hired nearly dozens of additional employees.also said that from the time of obtaining production authorization to the suspension of production, the entire factory produced a total of 70,000 to 800,000 icedunduns.
Bingdundun has stopped production, is it still available on the market? Beijing Daily news wrote that according to the agreement, Winter Olympics licensed products in various retail stores (including flagship stores) can be sold until September 30 this year. According to reports, at the Winter Olympics licensed product flagship store in Gongmei Building in Wangfujing, a passenger who had just arrived in Beijing by train from Dalian came here immediately. He bought all types of Bingdundun in order to leave himself a wonderful Winter Olympics memory.
2022 Beijing Winter Olympics mascot design team leader and Guangzhou Academy of Fine Arts professor Cao Xue once told the media about the design concept. The "Bing Dundun" image designed based on the panda stood out from nearly 6,000 works from 35 countries.
In order to make the image of pandas look more lovable, Cao Xue and his team members flew to Wolong Giant Panda Nature Reserve in Sichuan for on-site observation. They found that young pandas walk in a pigeon-toed shape, and their head-to-body ratio is also different from that of adult pandas. More silly and cute. Therefore, the image of a young panda was used as the basis for improvement. The panda's head is surrounded by an "ice ribbon" of five-color rings, and the image resembles an astronaut wearing a technological coat.
This panda wrapped in an ice shell is also full of meaning. Jiang Xiaoyu, chairman of the mascot judging committee for the Beijing Winter Olympics and Winter Paralympics and vice president of the Beijing Olympic City Development Promotion Association, also told the media about his evaluation and understanding of the meaning of the mascot, "The innovative panda image conveys "It is China's new image."
Jiang Xiaoyu also said, " The mascot of the Winter Olympics Bingdundun and the mascot of the Winter Paralympics Xuerongrong are a very perfect match and combination, which is a perfect match between Chinese culture and the Olympics. Another perfect combination of spirits is also a precious gift given by the Winter Olympics Organizing Committee and the Chinese people to the Olympic movement and the world, embodying the crystallization of collective wisdom."
Jiupai News reporter Xu Ming
[Source: Jiupai News]
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