The construction and dissemination of ocean governance discourse with Chinese characteristics is the only way to build an ocean power, and it is also a practical need to strive for international ocean discourse rights. On December 30, the cutting-edge dialogue "Marine Civilization Construction and External Communication in the Greater Bay Area", a series of academic activities planned and organized by the Guangdong-Hong Kong-Macao Greater Bay Area International Communication Institute to mark the 70th anniversary of the founding of South China University of Technology and the 105th anniversary of the school's founding, was successfully held in the cloud.
Experts and scholars from different disciplines shared their insights on the construction and external communication of marine civilization in the Greater Bay Area, providing important theoretical and practical guidance for exploring the construction of a new form of Chinese-style marine civilization and the shaping of the image of China as a maritime power based on the advantages of the Greater Bay Area, and showing a credible, lovely and respectable image of China.
Picture: Group photo of guests attending the conference.
Refining the spiritual identity and cultural essence of the Bay Area’s maritime civilization
Picture: Professor Jia Hailong delivered a speech for this event.
At the beginning of the event, Professor Jia Hailong, deputy director of the Social Sciences Division of South China University of Technology, delivered a speech on behalf of the Social Sciences Division of the school, introducing the construction of the International Communication Research Institute in the Guangdong-Hong Kong-Macao Greater Bay Area. As a high-end think tank jointly established by South China University of Technology, China International Publishing Group and the Propaganda Department of the Guangzhou Municipal Party Committee, the Guangdong-Hong Kong-Macao Greater Bay Area International Communication Institute has been committed to carrying out international communication research and talent training from a new perspective since its establishment in October 2022, improving the Bay Area's international communication capabilities, and creating a "Guangzhou model" of international communication. Professor Jia pointed out that the holding of this cutting-edge dialogue will help refine the spiritual identity and cultural essence of the Bay Area’s maritime civilization and explore a new paradigm for international communication research in the Bay Area.
How a community with a shared future for the ocean changed from “idea” to “reality”
Picture: Professor Tang Runhua shared the theme.
The next keynote speech session was hosted by Quan Hong, president of the Guangzhou Cultural Relics and Museum Society and second-level researcher of the Guangzhou Institute of Cultural Relics and Archaeology. First, Tang Runhua, Distinguished Professor of the School of Journalism and Communication at Dalian International Studies University and Honorary Dean of the International Communication Institute, delivered a keynote speech on "The Setting of Topics for the International Communication of a Community of a Shared Future for the Ocean", focusing on how the Community of a Shared Future for the Ocean can be transformed from an "idea" into a "reality". Professor Tang believes that the topic setting of the international communication of the Ocean Community with a Shared Future is to promote the public awareness and recognition of the necessity of building a Ocean Community with a shared future, the value basis of building a Ocean Community with a shared future, the goal and vision of building a Ocean Community with a shared future, and China's role in building a Ocean Community with a shared future through comprehensive, accurate, standardized, profound interpretation and extensive, in-depth, vivid and continuous dissemination of relevant information.
Build a marine science and technology innovation system to help develop the blue economy
Picture: Professor Li Jun shared the theme.
blue is one of the background colors for the development of in the Guangdong-Hong Kong-Macao Greater Bay Area. Professor Li Jun of the School of Tourism Management of South China Normal University and Director of the Department of Exhibition Economics and Management took the title of "Construction of a Regional Science and Technology Innovation System under the Integration of Blue Economic Development and Marine Culture and Tourism". From the perspectives of current situation, dilemmas, constraints, etc., Li Jun conducted an analysis of Zhuhai City's marine science and technology innovation. System analysis, and using the Canadian marine science and technology innovation system and the Shandong Province marine science and technology innovation system as realistic references, starting from multiple perspectives such as the marine economic development system, the marine ecological environment system, the marine social development system, the marine culture development system, a dynamic evaluation system for Zhuhai's marine science and technology innovation performance was proposed and established.
Cultivating China’s marine “storytellers”
Picture: Professor Guo Zhongshi sharing the theme.
How to tell ocean stories well? Professor and Dean of the School of Communication, Hong Kong Baptist University, Guo Zhongshi shared "Three Thoughts on External Communication". With vivid cases, he pointed out three major blind spots in the current field of external communication in academic research, social practice and policy formulation: First, attaching importance to "telling the story of China well" However, they have neglected to "listen" to stories. The desire of "I am in you" is far greater than the desire of "you are in me"; secondly, when "how to tell", there is a problem of talking to oneself without making corresponding adjustments; thirdly, it is ignored that the basis of external communication is internal communication, and we must first tell Chinese stories internally and cultivate our role as "storyteller".
The construction of maritime discourse rights from the perspective of Guangdong, a strong maritime province
Picture: Professor Xu Shaomin shared the theme.
Associate Professor of the School of International Relations of Sun Yat-sen University and Assistant Director of the Oceania Research Center Xu Shaomin shared a speech entitled "The Construction of Maritime Discourse from the Perspective of Guangdong's Maritime Power Province", explaining in a simple and easy-to-understand manner "what is the maritime discourse right", that is, the right of actors to express their voices, opinions and positions in the international society, that is, "right", and the influence and appeal brought by discourse concepts and propositions, that is, "power". On this basis, Professor Xu pointed out that because Guangdong Province has outstanding geographical advantages, sufficient marine background, and is closely related to the “Belt and Road Initiative”, from the perspective of becoming a maritime province, Guangdong’s proactive local diplomacy will serve as a useful supplement to the central government’s diplomacy.
Greater Bay Area maritime cooperation "co-construction, co-governance, and sharing"
Picture: Researcher Yang Lijing shared the theme.
Yang Lijing, associate researcher at the Third Institute of Oceanography of the Ministry of Natural Resources, gave a report entitled "Research on the Marine Cooperation Strategy of the Guangdong-Hong Kong-Macao Greater Bay Area", sorting out the history, current situation, and trends of the development of marine cooperation in the Guangdong-Hong Kong-Macao Greater Bay Area, and proposing future cooperation strategies. She emphasized that the Guangdong-Hong Kong-Macao Greater Bay Area maritime cooperation development model has no existing experience at home or abroad and is highly exploratory. It should be based on the particularity of the Bay Area's "one country, two systems, three jurisdictions" and center on the common interests of the people in the Bay Area to achieve "co-construction, co-governance, and sharing."
International Communication Laws in the Era of Great Power Competition
Picture: Professor Bi Yantao shared the theme
Professor Bi Yantao, School of Public Administration, Hainan University Bi Yantao titled "International Communication in the Greater Bay Area in the Era of Sino-US Strategic Competition", from From the perspective of international relations, we analyze the impact of "interests" and "values" in establishing international relations and building a national image. Based on the construction experience of Hainan Free Trade Port and combined with the construction goals of Guangdong, Hong Kong and Macao, we propose that we need to pay attention to the issue of "incommunicability", that is, we cannot simply increase the supply of information, but improve the information supply system. Professor Bi pointed out that it is necessary to reconstruct the context, conduct value communication under the two dimensions of national governance and global governance , and follow the three principles of effect orientation, heterogeneous research, and timely response.
How to build a maritime international communication discourse system with Chinese characteristics
Picture: Professor Luo Yunjuan gave a theme sharing
Luo Yunjuan, a professor at the School of Journalism and Communication at South China University of Technology and deputy director of the Guangdong-Hong Kong-Macao Greater Bay Area International Communication Research Institute, gave a keynote speech titled "Construction of an International Communication Discourse System from the Perspective of a Maritime Community with a Shared Future." Professor Luo systematically sorted out the urgent needs and practical problems faced in building an international maritime communication discourse system with Chinese characteristics, that is, the international image of maritime powers is relatively negative, concepts and expressions related to ocean communication are stigmatized, the subject of ocean communication is relatively single, and the discourse object of ocean communication is unclear, etc. In response to these problems, he put forward some countermeasures The policy recommendations emphasize that we should focus on building a maritime international communication discourse system with Chinese characteristics by starting from four aspects: telling the story of a maritime community with a shared future in the new era, building a new expression system for ocean external discourse, promoting multi-subject communication from the perspective of new public diplomacy , and carrying out new paradigm precision communication for different audience groups.
Picture: President Quan Hong makes a summary of the review.After the keynote speech of
, President Quan Hong made a review and summary, affirming the research work done by various scholars and extending it to the field of cultural museums and archaeology. He said that when telling historical stories, we should also emphasize cultural and technological exchanges with foreign countries. Historical development and dialogue between civilizations are global and indivisible, and all countries are connected as one.
"The ocean is a natural medium that connects civilizations on various lands, but it is also a barrier and an obstacle to the transportation of various civilizations." Cao Xiaojie, deputy dean of the School of Journalism and Communication at South China University of Technology, pointed out in his concluding speech: The concept of "maritime community with a shared future" is of great significance, involving many disciplines, and there are many issues worthy of study. "Today's seminar is an end and a beginning."
Nandu-Aoyi News Reporter Guan Yuhui
Correspondent Yu Lingyan Qiu Yi
