Recently, the "First Health Science Popularization Index Ranking of Health Science Popularization Index" launched by the Municipal Health Promotion Committee Office and Municipal Health Commission organized the Shanghai Health Promotion Center and Fudan University School of Public Health in the country was released. Huangpu District Dapuqiao Street Community Health Service Center (hereinafter referred to as the center) won the first place in the Shanghai Community Health Service Center’s Health Science Popularization Influence Index ranking!
According to the reporter, the launch of the rankings is aimed at encouraging medical institutions and medical personnel at all levels in the city to better play the role of the "main position" and "main force" of health science popularization. The center was able to win this honor, which stands out from the 249 community health service centers in the city, and is very valuable.
For this result, Jin Ying, director of the center and deputy chief physician of the general practice, was naturally happy. When talking about the future, she had higher goals.
Health science popularization, flooding every corner
Thinking of the hospital, many people’s first impression may be its unique smell and bustling dragons. But when you step into the center, the piano music played by the volunteers is refreshing, and the patient's tension is instantly eliminated; the funny looks of the mascot Zhizhi and Huihui make people laugh, and the casual handed over "Information for Prevention of Common Diseases in Winter" will definitely make people look at it; the center's self-written, directed and acted popular science short drama written by the center in the electronic screen on each floor attracted residents who came to seek medical treatment to stop and watch it unconsciously.
It can be said that health science is everywhere in every corner of the center.
is mainly me, everyone is a health propagandist
Speaking of the honor he just won, Jin Ying recalled the strategy set by the hospital three years ago, "At that time, we noticed the general direction of popular science development. Integrating popular science into the hospital will form a good interaction and help the hospital's development."
For this reason, the center racked its brains to maximize popular science publicity. But the actual problems are also in front of you. Due to the size and personnel issues of the center, it is impossible to set up a full-time team for this. Therefore, the hospital advocates that every employee should focus on me and act as a health publicity officer.
In Jin Ying's view, publicity is not the business of a certain person or a leader, but the responsibility of each employee. "Only in this way can everyone's enthusiasm be truly mobilized. Doing a good job in popular science can improve the overall level and directly affect the future development of the hospital."
must be a warm, accurate and in-depth health science popular science
How can we stand out from the 249 community health service centers in the city in the health science popularization index? The answer given by Jin Ying is that should be used to popularize health science with warm, accurate and in-depth.
Due to the problem of the center positioning, every family doctor here is like a friend around the residents. He chats about family matters and talks about heartfelt words in daily diagnosis and treatment. Over time, he has become the group of people closest to residents, and has also passed on the popular health science concept to residents in a subtle way. At the same time, the center clearly defines the service group. For family doctors, it provides residents with health care throughout their life cycle, so each doctor treats residents' illnesses and treatments. The treatment situation is well understood, and even includes the residents' family situation and living habits, which also helps to convey relevant health science popularization information to people in need. In addition, as a Shanghai health science popularization base, the center actively plays its brand advantages, from family doctors to daily outpatient clinics, home bed inspections, and self-health management teams for patients with chronic diseases. It has also established a series of offline platforms such as the rehabilitation patient club and peer management team to do a good job in health science popularization and give full play to the advantages of the center's family doctors.
The popular science of health
is different from traditional health science of popular science. The center has created many high-quality popular science works online through comic science popular science characters.
Aquan is the "class representative" of rehabilitation treatment. The appearance of a small cake represents today's theme is General Medicine . Leng Shao, as a representative of traditional Chinese medicine health care, is responsible for telling the story of Traditional Chinese Medicine Culture with a long history and profound therapeutic effect...
In addition, the "Dapuhui Medical" family doctor online live broadcast room created by the center through live broadcast was selected into the fourth batch of "innovative medical service brands" of Shanghai Health System.
It is worth mentioning that in order to allow residents and white-collar workers in the jurisdiction to enjoy efficient and convenient Internet diagnosis and treatment services without leaving home, since 2019, the "Smart Medical Service Station" of Tapu has settled in the Sun and Moonlight Business Building, and used noon time to provide personalized services for white-collar workers who usually sit for a long time, work on computers, and often feel uncomfortable on their necks and waists.
There are higher goals in the future
As a member of the Huangpu District CPPCC, Jin Ying once mentioned at this year's district CPPCC meeting that many patients go to large hospitals if they have a small illness, so they are often troubled by problems such as difficulty in seeing a doctor, expensive medical treatment, and difficult to get a number one. In response to this problem, after being transferred to the Dapu Community Health Service Center in 2019, I opened a joint clinic for all specialties, and invited many tertiary hospital experts to take the consultation, and led the teaching center general practitioner , so that community patients can enjoy the high-quality resources of tertiary hospitals at their doorstep while improving the skills of community general practitioners.
Jin Ying believes that the development of the rehabilitation business of community health service centers started late, lacking advanced equipment and technology, and seriously lacking rehabilitation talents. After in-depth investigation and work plan, she invited Xie Qing, a rehabilitation expert at Ruijin Hospital, and Dr. Sheena Beves, a world-renowned rehabilitation expert, to form a rehabilitation treatment team for the center, including rehabilitation physicians, rehabilitation therapists, rehabilitation nurses and rehabilitation social workers. The rehabilitation physician of the center was even more fortunate to go to the rehabilitation department of Ruijin Hospital for full-time further study. It is precisely because of this that the overall diagnosis and treatment level of the center has made great progress.
For the newly obtained praise, Jin Ying was excited, and also put forward higher goals for the center's future. "The second and third-level hospitals do better online. Our characteristics are offline diagnosis and treatment activities. For example, we will join hands with Hongfang Hospital to open a breastfeeding clinic, and at the same time explore a new path in health science popularization."
In Jin Ying's vision, the center will connect the early, middle, late stages and post-pregnancy in the future to provide a full-cycle breastfeeding clinic. "The center also wants to use this opportunity to closely combine it with the third-level hospital and learn management experience from it to achieve self-breakthrough and achieve higher goals."
