Four yuan and ninety-nine cents is only one cent cheaper than five yuan. For example, five yuan and one cents and five yuan and one cents are also one cent cheaper, but five yuan and one cents and five yuan and one cents will make you feel nothing. But there seems to be a real difference between four yuan and ninety-nine cents and five yuan, because the first and highest number is different.
This is actually irrational. This is not the result of serious thinking in people's minds. After thinking carefully, we will find that there is no difference. When we see this four, we feel that it is cheaper than the one who sees five. This is an intuitive judgment.
And to be honest, you see, none of us now know what the merchants are setting their prices for. Right? In order to appear cheap, we all actually know it. Then someone might think about it and say, if everyone knows it, is there any point in doing this? We all know that he just got me a penny cheaper, but if he wants to change the label like this, does it still make sense?
In fact, even if everyone knows it, it is still meaningful, because of what?
As I said just now, people often just feel things intuitively, without really using their brains. So, in fact, he is not that rational, he just has a feeling, even if everyone knows it, he feels good. This is like saying that a man sees a woman with beautiful lips. Even if he knows that the woman is wearing lipstick, he still feels comfortable looking at her. He wouldn't say that he would eliminate the influence of lipstick in his mind and then compare it with other people who don't wear lipstick. People don't do that, and it works.
Another one, have you noticed, it’s this way. If you go to the farmer selling vegetables at the stall, he won’t do this, right? You wouldn't see a roadside stall and you ask him, "Hey, how much does your cucumber cost per pound?" He will tell you that it's four yuan and ninety-nine cents, no. He would say five bucks.
Then why don’t farmers use this trick and tell you four yuan and ninety-nine cents? Because the situations are different, everyone’s inner feelings are also different. If you buy it from a farmer, he may want to tell you four yuan and ninety-nine cents, but you don't think it's troublesome enough, right? You saved me a penny and you gave me a lot of trouble, right? Calculating accounts is still laborious, but it is different from shopping malls. In shopping malls, there is no need to calculate accounts. Just put the food on the scale and the price will be automatically calculated. Isn't this a farmer? Farmers don't have such high-end scales. They can set an integer price, which is convenient for both parties, right? It's convenient for you and it's convenient for me. If you insist on paying four dollars and ninety-nine cents, it will seem very tiring.
So if I go to a farmer to buy vegetables, how can I make it look cheaper?
I can use other methods. For example, after I finished buying vegetables, I said give me two coriander sticks and one green onion. Just in this way, we will also feel a little cheaper, right? And it's actually probably more than that four-dollar-nine-nine cents, that one penny, right? For a piece of coriander or a piece of green onion, his money is actually a little more.
So we will see that people's psychology is actually different under different conditions. So the way to make him feel more comfortable is different under different conditions.
END
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uses voice to bring psychological growth into life,
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voice | Zhu Jianjun
editor | Nei Xiaoming
- Some of the pictures in this article are from the Internet -
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