In daily life, giving things between friends is a very common social activity. Giving things to each other is sometimes a purposeful gift, with a very clear purpose;

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The 93rd original article

In daily life, giving things between friends is a very common social activity. Giving things to each other is sometimes a purposeful gift, with a very clear purpose; sometimes giving things to each other is emotional communication without purpose

From a psychological perspective, you can understand the truth about giving gifts more deeply. Professors from Harvard University and Stanford University Business School in the United States have conducted scientific research and investigation on the topic of gift giving. After analyzing a large number of cases, they concluded that the biggest purpose of is to build psychological identity with the other party.

Gift givers must first understand the other party’s needs for gifts. Once they understand the needs, they can maximize the effect of giving gifts and enhance the other party’s inner joy. At the same time, giving gifts according to the other party’s wish list can more effectively strengthen the emotional connection between the two parties.

Let’s look at a few cases below, the differences between people who understand the psychology and people who don’t understand the psychology, giving gifts.

Ordinary people do not understand psychology or always stand from their own perspective and use their own psychological cognition to choose gifts and give gifts. For example, during festivals, when you go to your friend’s house, your mental consideration is that you cannot visit the door empty-handed. If you visit a rich friend, the things you bring will be more valuable or you think are newer and have a lower price. If you feel that the other party will look down on these things, it will look at you even more. If you visit friends who are in the same situation as you may bring, the things you may bring are more home-style and more practical and lifelike. Fresh fruits and good quality daily necessities are all priority products.

According to the biggest purpose of giving gifts is to build a psychological identity principle, let’s analyze how to give gifts scientifically.

Rich people usually use products with high prices. When you visit products that you think are of high value, the goal you achieve will not be 100%. At most, the other party recognizes your business etiquette. The emotional promotion of both parties may not be strengthened. Unless you can give gifts that exceed the other party's psychological cognition, you can achieve a special purpose.

What do rich friends lack? There is a high probability that they will not lack material things, and their emotional needs for true family, true friendship, true love, and true love are stronger. We Chinese people can't just give a few good words, as we feel that the strength is not enough

How to give gifts to senior personnel? I remembered a story about giving gifts in a book. His highest principle: sending goose feathers thousands of miles away, giving is light and affection is heavy (building psychological identity: affection is heavy).

In the book "The Second Chief", Secretary Tang Xiaozhou flew from Hunan to Beijing and gave his senior brother (the secretary of a higher-level leader) a bottle of white wine with a light body (the bottle of white wine looks ordinary, but the story behind it is not ordinary. Aged Moutai has no specific year, but it is a long time. Tang Xiaozhou went to Maotai Town when he was in college. When he saw this bottle of wine on a street stall, he spent a small amount of money to buy this bottle of wine. Unexpectedly, there were times when he could use this bottle of wine) but the outer packaging looked very ordinary. According to the packaging, this bottle of wine is the price of an ordinary bottle of Erguotou . The senior secretary who never accepts gifts made an exception this time and bought this bottle of "worthless" old wine. More importantly, Xiaozhou's purpose was achieved. The other party deeply remembered this junior brother (from Hunan to Beijing, round trip air tickets, accommodation for a few thousand yuan, and this bottle of wine may be dozens of yuan according to the purchase price at that time). He is sensible, knows how to do things, and can grasp the other party's psychology, and is deeply in the mind of this senior brother.

As a senior secretary, you must never accept a lot of money and interests, which is equivalent to sending handcuffs to others. However, as a human being, it is also very necessary to have normal interpersonal interactions with relatives and friends. Therefore, only those who are truly interested and understand the other person's psychology can interact appropriately and achieve their own goals.

How to make the other party recognize your image of "understanding feelings, cherishing feelings, being decent, being able to do things, and being attentive" in ordinary interactions requires us to understand each other's psychology in life practice.