In the last century, the name Lai Huiwu was almost a household name in China. The 505 magic energy bag he invented created many myths: sales of 5 million yuan a day and 500 million yuan a year. He and the 505 brand were once featured on CCTV prime time commercials.
In 1988, Xianyang Lai Huiwu started 505's entrepreneurial journey in a small rented building in Xi'an with 100,000 yuan borrowed from friends. Based on the traditional Chinese medicine theory of "treating internal diseases externally and treating external diseases externally", he created the 505 Shen Gong Vitality Bag with unique curative effects through painstaking research and compilation of prescriptions from famous doctors in the past, combined with a large amount of clinical experience.
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When 505 was at its most glorious, the penetration rate was as high as 90%. One of Lai Huiwu's brothers-in-law was once the deputy director of CCTV. A restaurant opened in Beijing and many people were invited to attend, and his brother-in-law was one of them. After dinner, the hotel owner invited everyone to take a sauna. At this time, he discovered that among the 10 people who went with him, he was the only one who was not wearing a 505 magic energy bag. That was 1995, and the "505 craze" that had started two or three years before was reaching its climax.
At that time in China, there was a folk proverb that "when you go to Shaanxi, you can see the Terracotta Warriors and Horses underground, and the 505 above ground"; abroad there was a festival called "Professor Lai Huiwu Day"; September 1993 , at the National Science and Technology Awards Conference, 505 Shengong Yuanqi Bag won the "National Spark Award" and won at least 136 international and domestic awards. Lahuiwu has turned Xianyang, Shaanxi into a "city of health products" through the promotion of the industry.
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Shi Yuzhu once commented on Lai Huiwu, saying, he is a genius. I learned from him how to use the media to promote products. He changed the habits of a generation of Chinese people. The Chinese people once believed that every sentence came from radio and television. He was the first person to use radio and television to promote products.
Vanke Wang Shi said, Lai Huiwu is a bright light on the road of my life.
However, just when the 505 brand had occupied the mainstream of the market, it eventually declined due to the impact of fakes. Many years later, when talking about the silence of 505, Lai Huiwu believed that the rampant counterfeit and shoddy products directly led to the decline of 505. After many years, Lai Huiwu became very angry every time he mentioned fake and inferior products. He paid a huge price to fight counterfeiting, but with little success. Judging from the current health care product market, it is still a mixed bag.
In addition, in Xianyang itself, there was a very famous doctor at that time, and that was Dong Yinglong.
For many people in Shaanxi, whenever the name Dong Yinglong is mentioned, it can definitely bring back endless memories. In the 1990s, this old Chinese medicine doctor who was constantly exposed in the Shaanxi media was well known to everyone because of the spread of television, the main media at that time. And his famous advertising slogan in Shaanxi and Taiwan at that time, "Suffering from cirrhosis and ascites is not terrible. The key is to prescribe the right medicine and combine traditional Chinese and Western medicine." It still remains in people's memory like a curse.
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It is understood that Dong Yinglong is from Xingping, Shaanxi Province. He was the director of Xingping General Hospital. He was blind when he was young, but he devoted himself to studying medicine with amazing perseverance. In an era when medical conditions were underdeveloped, Mr. Dong had very unique treatment methods for difficult and complicated diseases such as liver cirrhosis and .
According to rumors, Dong Yinglong never paid attention to the weighing of medicines for patients, but relied on his hands. However, he could always cure the disease with medicine, so he was well-known among the people. In addition, Dong himself is also enthusiastic about social welfare undertakings and participated in the 2008 Olympic torch relay.
In 1992, Shaanxi TV station jointly filmed a 4-episode TV series "Sky Lantern" with the Shaanxi Construction Machinery Factory and the Xingping County Traditional Chinese Medicine Hospital of Shaanxi Province. This TV series is a biographical work based on real people and true events. It attracted widespread attention after it was broadcast. The play tells the story of Dong Yinglong, the director of Xingping General Hospital. He lost his sight when he was young, taught himself Chinese medicine, and later became a well-known medical expert in Shaanxi.
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From today's perspective, the inspirational features of this TV series are more prominent, shaping the typical characters of the times. The film also shows rich and real rural life in Guanzhong , and has a certain historical span, and the production can be said to be excellent. In addition, this drama has created a classic case of film and television product placement marketing, allowing the public to learn about vivid real characters through entertainment. Because of its unique innovation, it won the third prize of the 5th Great Northwest Outstanding TV Series.
In 2018, Dong Yinglong passed away in Xianyang. Since then, a generation of legendary figures has disappeared from people's memory.
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