Author: Shui Muran
This article is excerpted from Shui Muran's new book "Awakening in the World"
In the past two years, we have increasingly felt the fact that the world seems to be increasingly unable to operate according to traditional rules. Unexpected things are happening one after another. The more moments like this, the more we need to have a deep understanding of the laws of social development .
There is a basic rule in human society: something must appear every once in a while to break the original balance and form a new balance ( law of entropy increase ), such as epidemics, wars, etc., which are actually the process of human beings once again innovating themselves and upgrading themselves.
The world is in the midst of great changes, and all sudden black swan events can only accelerate the arrival of all changes, but will not hinder the pace of history.
Now, everyone must be deeply aware of the reality that a real economic upgrade is coming. What kind of people will be able to make money in the future? You will understand after reading this article.
There is a group of people in China who are very lucky. They have caught up with the good times when everyone can get rich with their eyes closed. Their wealth accumulation has reached a certain level, but their cognitive/quality level and wealth status are not commensurate.
Let’s first review China’s methods of getting rich in the past 40 years:
html Getting rich in the 180s was all about speculation. At that time, the nouveau riche were mainly "traitors" who bought low and sold high, and anyone who was brave could make a fortune from anything ranging from soaps to televisions to steel cars.
html In the 1900s, people made money by building factories. Many people were not satisfied with reselling products, so they started from family workshops and gradually developed into factories. Low prices and imitation were the mainstream at that time.
Getting rich after 2000 will depend on real estate. After the housing reform, both house builders and house speculators made huge fortunes, and they are still enjoying the gains to this day.
Getting rich after 2010 depends on financial concepts. Private lending , loan sharking, P2P, backdoor listing, mergers and acquisitions, virtual currency and other barbaric methods were all born.
In the above trends, anyone who bets correctly will make a fortune. They don’t need education or learning. They just want to make money. They just want to make money and make more money.
Now things suddenly changed, and all the bonus disappeared.
China's "profiteering era" has completely passed. "Huge profits" can only exist in a period of product shortage, poor information, and extensive demand. Now these conditions no longer exist.
Many people’s fortunes may seem to be due to ability, but in fact they are more the product of boldness, speculation and flexibility, or even the result of things going bad. Many people think that they are done when they make money and can sit back and relax. They completely forget the law that "opportunism will lead to disaster". So I started paying it back in the past two years.
What trends will bring these people back to their original shape?
1. The dream of the property market is shattered
Housing prices will become more and more stable, and there will be no more sudden surges.Even many third- and fourth-tier cities will continue to enter a long downward channel;
2: The Internet is no longer popular
The traffic dividend has disappeared, and the traffic has become more and more It is becoming more and more expensive, so it has become difficult for those engaged in e-commerce, live broadcasting, and micro-business to make money. Even Internet giants have begun to lay off employees for the winter;
3, broken capital chain and contract breach
Many companies have been focusing on expansion before. Once society no longer develops at a high speed, they seem to be drained from the bottom of the cauldron, cash flow suddenly shortages, so contract breaches are common, companies guarantee to each other, resulting in a series of breach of contract effects,
4. Cheap labor disappears.
The advantage of cheap labor is no longer available. Labor costs are getting more and more expensive. People are getting more and more expensive, but products are getting cheaper. It cannot support the operation of the company at all. Low-end companies can only go bankrupt and liquidate.
5. Profits are getting thinner and thinner.
There are more and more products, and the homogeneity is serious. Everyone has to fight a price war. If you don’t sell, there will be others who sell. This leads to the company’s profits getting thinner and thinner, and there is no money to make;
6, bubble industry crowding out effect
Some touted new concepts will eventually reveal their true colors, including new energy, virtual currency, blockchain, metaverse, etc., they come and go quickly.
7. Taxation improvement
The taxation of enterprises will become more and more perfect. It is no longer possible to avoid taxes as before. Paying taxes in accordance with the law is the responsibility of every enterprise in the future, and we must adapt to the advent of the era of formalization.
8. The normalization of the epidemic
As we adapt to the normalization of the epidemic, viruses will coexist with humans for a long time, which places higher requirements on the core values of enterprises. Products and services that do not allow people to take risks to experience them will become useless.
(Shui Muran new book "Awakening in the World" , please go to major websites to buy)
9: The international situation is turbulent
Whether it is a war or a game between great powers, it will have an impact on the economy and trade in the end. Economic activities will slow down, and it will become the norm for everyone to stand still and consume each other.
10: The Matthew effect strengthens
In the future, only companies and people at the forefront of the industry can make money. The polarization is getting bigger and bigger, which will lead to many companies becoming cannon fodder.
11: is rolled into and is completely coming.
When the overall increase can no longer break through, people will start a stage of internal competition, with various tricks emerging in an endless stream, and there will even be no lower limit.
To sum up, if "China" is compared to a building, in the past 40 years we have been working hard to build a frame structure, using reinforced concrete, with rough lines, and completed the frame structure of the building. What we need to do next is to fill in the content and deal with various details. We need to invest with the mentality of creators and craftsmen.
In the future, all industries will be content industries. The essence of the content industry is creation. We must fill the Chinese building with content. In the future, everyone must correct their mentality, find their own position, start a hard-working model, and create in a down-to-earth manner in order to survive in this society.
can also be said: all the success in the past 40 years can basically be attributed to the success of the times. There is a saying: Don’t take the merits of heaven for your own merits. Let’s savor this sentence carefully.
Those who can succeed next are the real successes.
Without destruction, there will be no establishment. Only with great destruction can there be great establishment.
The essence of all economic transformation is the transformation of human nature.
China is entering an era where only good people can make money.
Finally, I would like to give you three words:
When the waves wash away the sand, history will wash away all the debris.
Bees steal flowers, but the flowers become more lush.
is so dark that you can even see the stars.
The most rare thing in life is "sobriety in the world"
A master is profound and relaxed, while a mediocre person is superficial and painful!
Please buy Shuimuran's new book "Awakening in the World"
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