My classmate Xiao Zhang has been running a Cainiao Post for more than a year. I heard others say that the Cainiao Post is very profitable. I guess Xiao Zhang must have made a lot of money, but every time I ask about Xiao Zhang’s income, he is very secretive. Is it to make a fortune in silence? It wasn't until something happened that I learned the real reason and how much money a rookie post could make in a year.
Last week, Xiao Zhang suddenly asked me to borrow 50,000 yuan, saying that the elderly at home were seriously ill and he was raising money for treatment. I feel very strange. Has Xiaokai Cainiao Station not made any money in the past two years? How did you end up borrowing money from me? But there was no reason not to help the old man when he was treating his illness, so I immediately lent him the money. Xiao Zhang also chatted with me about the real operating conditions of Cainiao Station.
The reason why Xiao Zhang started Cainiao Post was because of his livelihood. He lost his job due to company layoffs. He was almost 40 years old and had not found a job after looking for a year, so he might as well start his own business. After much thought, Xiao Zhang decided to open a rookie inn. In Beijing, Xiao Zhang lives in a commercial housing community next to the Sixth Ring Road. There are about 3,000 households, including residential buildings and LOFT apartments. In 2016, the construction of the building was completed, and the owners moved in one after another. The current occupancy rate can reach 60-70%. There is also a second phase of real estate under development, but there are no express delivery stations around, and the nearest one is only one kilometer away. The first floor of the LOFT apartment in the community is a commercial store. Xiao Zhang chose to open a rookie post on the underground floor of a small supermarket. He thought that the supermarket would have a lot of customers and it would be very convenient for people to come to the supermarket to buy something and pick up express delivery.
1. Early investment
Cainiao Post has a small initial investment of nearly 60,000 yuan, and the cost is as follows:
1. Franchise fee: Currently there is no franchise fee for Cainiao Post
2. Deposit: Originally it was 3,000 yuan, but now there are more and more stores, and the deposit only requires 1,000 yuan.
3. Equipment fee: includes computers, smart phones, PDA, receipt printers, monitoring, shelves, reception desks, long rubber gloves, carts, air conditioners, emergency lighting , fire extinguishers, smoke alarms, etc. total 20,000 yuan
4. Decoration fee: Simple decoration is about 20,000 yuan
5. Rent: Basement is 3,000 yuan a month
6. Others: Water and electricity fee is 500 yuan per month; Internet fee is 200 yuan per month; Rookie software technical service fee, text message fee, heat-sensitive paper, packing bag, transparent glue, which adds up to about 1,500 yuan per month.
The store rent is paid once a quarter, and another 1 month's rent is paid as a deposit. After including the above expenses, the initial investment of 60,000 yuan is still acceptable.
2. Two major sources of income
Xiaokai Cainiao Station Over the past year or so, people under the age of forty have turned a lot whiter and their backs have become hunched. He admitted that it was all due to exhaustion. Cainiao Inn opens at 10 a.m. every day and stays open until 10 p.m., sometimes even later. It is open at least 12 hours a day, almost all year round. I can only take a few days off during the Spring Festival. If you close the door for a break, people will not be able to get express delivery, the phone will be buzzing, and you will be unlucky. If there are lost items, complaints, etc., your work will be basically in vain for a month, which is very worrying.
The basic source of income of Cainiao Station is delivery and shipping. The courier companies that Xiao Zhang cooperates with are: Yunda , YTO, STO, ZTO, Tiantian, Best Huitong . Although these courier companies are more commonly used, the commissions charged in the process are also high, and you don't make much money per piece.
1. Income from delivery: At present, most express delivery does not deliver door-to-door delivery. The courier brother will leave the express delivery at Cainiao Station and pay a fee for each item. Due to fierce competition, the unit price of dispatched items is getting lower and lower.The delivery unit price in Xiaozhang's community is basically 0.4 yuan. The number of parcels delivered every day is not fixed. It varies. During the low period, there are two to three hundred parcels a day. During the e-commerce platform activity period, the daily delivery volume remains high, reaching a maximum of nearly 3,000 parcels a day during the peak period. Taking last year as an example, the average daily delivery volume was about 1,000, and the income was 400 yuan. That’s 146,000 yuan a year.
2. Shipping income: Shipping is more profitable than delivering, that is, customers come to Cainiao Station to send express delivery. The size of each piece of goods is different, and the unit price is also different. The commission that Xiao Zhang gets is also different, which generally fluctuates between 2 yuan and 6 yuan. The overall average is about 4 yuan. On average, 20 orders per day in a year, and the daily shipping income is 80 yuan. One year is 29,200 yuan.
Xiao Zhang said that to make money by shipping, you really need to rely on the resources of big customers. He has a friend who also runs a rookie post. There are several anchors in the community who do "live streaming of goods", and they can guarantee a certain number of packages delivered almost every day. On average, the number of packages delivered every day is about 200. One day's mailing income can reach 800 yuan, which is ten times his mailing income!
Calculated in this way, the Cainiao Post operated by Xiao Zhang earns 480 yuan a day from delivery and mailing, and a monthly income of 14,400 yuan. After deducting 3,000 yuan for rent, 500 yuan for water and electricity bills, 200 yuan for Internet fees, and 1,500 yuan for other expenses, it is equivalent to earning 9,200 yuan per month. To start his own business, Xiao Zhang has to pay social security by himself, which means he pays the minimum base, which means he has to pay more than 1,000 yuan every month.
In addition, Cainiao Station also has compensation costs. Although the probability of this happening is small, it will still happen several times a year. Xiao Zhang said that in the past year, he lost a total of three things, a mobile phone, a piece of clothing and a pot. They were probably taken by others or taken by mistake and could not be retrieved. Xiao Zhang had to pay out of his own pocket. The main reason was that the mobile phone was the most expensive, costing more than 5,000 yuan! You can only admit that you are unlucky.
However, Xiao Zhang’s time cost is very high. He works 12-14 hours a day, without weekends and holidays. Catching up with promotional seasons such as 618, Double 11, and Double 12, one person is too busy, and he has to hire a temporary worker, who earns a monthly salary of 3,000 yuan including food and accommodation. Since Xiao Zhang opened the Cainiao Inn, he has no time to spend with his family at all. His wife is busy tutoring his children with homework and taking the elderly to the hospital for medical treatment. It turns out that Xiao Zhang works part-time in a company and earns RMB 15,000 per month. The employer pays , five insurances and one housing fund, . He works from Monday to Friday from 9 a.m. to 6 a.m., has two weekends off, and is closed on national statutory holidays. There are times when I work overtime, but not very frequently. If you work overtime on legal holidays, you will be paid three times the salary. Sometimes you can catch fish at work. Xiao Zhang couldn’t help but sigh that it is so difficult to start a business.
However, some people also make a lot of money by running rookie posts. My cousin runs a rookie inn in a third-tier city in his hometown. His annual income is more than 300,000 yuan. I can’t believe it. My cousin used to run a supermarket in the community, and the business was always sluggish. But since the rookie station was opened next to the supermarket, the business of the small supermarket has been getting better and better.
Talking about the experience of starting a business, my cousin said that it is impossible to survive as a rookie post station just by receiving and sending mails. It only costs a few cents to send a courier, so you can't make much money at all. If the location of Cainiao Post is not good, you may even lose money. If you are a courier company, you cannot only do express delivery. You will definitely plan to do a side job as well. There are many side businesses that express delivery stations can develop, including community e-commerce, welfare lottery, etc. Especially with supermarkets.
My cousin cooperated with a lottery business and installed a lottery machine in the inn. You only need to pay a deposit for the machine. There is already a store, which saves a lot of expenses. Some people can also buy lottery tickets by express delivery, so there is no need to worry about customers.Calculated based on an 8% commission on sales, the daily sales can be 300 to 600 yuan. In addition, customers can also get commissions if they win prizes. In one month, there is an income of about 30,000 yuan.
My cousin’s community has many young white-collar workers and primary and secondary school students. Prominent locations at the entrance of the inn and in the store are rented to training institutions to put up posters. Each location costs 200 yuan per month. If you are introduced by Cainiao Station and successfully sign a contract, you will receive an additional commission of 500 yuan to 1,000 yuan per order. Basically, there is one order every month.
My cousin cooperates with the community vegetable market and buys goods from them, selling vegetables, eggs, corn, etc. Everyone makes money and is very happy. When the fruit shop in the community saw my cousin selling vegetables, he took the initiative to cooperate with them and sent them fruits, and both parties shared the profits. The vegetables and fruits are very fresh, and many people who come to pick up the express delivery are willing to buy some on the way. In addition, my cousin also sells honey produced by his wife in her hometown. It is very pure and the supply is basically in short supply. Many people have made reservations in advance. In addition, many residents in the community like to buy in groups, so my cousin cooperated with some e-commerce companies to open a pickup site, which added to his income. If you do well, you can earn approximately 10,000 to 20,000 yuan a month.
Many people do not realize that Cainiao Station is equivalent to a natural traffic pool. Opening a Cainiao Station is equivalent to controlling the traffic of the entire community. The essence of doing business is to obtain traffic. Why are those Internet companies struggling to get traffic every day? Because with traffic, everything is possible. Traffic is the biggest profit point.
Calculating it all together, the income from the main business plus the side business can be 30,000 yuan a month if done well, and the annual income is more than 300,000 yuan. So don’t underestimate the express delivery industry. The most important thing is that it can bring a lot of traffic. This is a resource. If you use this resource, it will be easy to make money. Although Cainiao Station is a business project suitable for ordinary people, it is not easy to do it well. In fact, this is true for any industry. Although it is easy to get started with Cainiao Station, when you study in depth, you will find that this industry is really not simple.
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