Editor's note: Recently, chain pharmacies have exclusively launched the [Qinglu SVIP Super Membership Plan] tour, and are invited to visit major chain pharmacies, pay attention to and record the latest industry trends, analyze and study the essence of chain pharmacies operation and management, exchange experience, and get the news and give treasures. The interviewed companies will also be included in the candidate list of the "Promote China Pharmaceutical Retail Chain" of the chain pharmacies website. In this issue, we will enter the [Qinglu SVIP Super Membership Plan - Sinopharm Chujitang Station].
Heze , also known as Caozhou , is located on the beautiful and rich land of Qilu. Heze is a famous " Peony Hometown ", "Hometown of Opera", "Hometown of Martial Arts", "Hometown of Calligraphy and Painting", and "Hometown of Folk Arts" in my country.
Today, the author followed Qinglu Medical to enter this pharmacy chain that opens all over the streets and alleys of Heze - Heze National Pharmaceutical Chujitang Pharmaceutical Co., Ltd. (hereinafter referred to as "State Medicine Chujitang"). Heze National Pharmaceutical Chujitang was jointly funded by Shanghai National Pharmaceutical Retail and Hunan Chujitang Pharmaceutical Chain Co., Ltd. and is one of the key investment promotion projects signed by the Heze Municipal People's Government and Shanghai National Pharmaceutical Retail.
Franchiseers of China National Pharmaceutical Chujitang Health Pharmacy will receive all-round business support from China National Pharmaceutical Chujitang, including providing all-round brand authorization, verification of effective business management technology, strong continuous support, and a unique franchisee autonomous system. The franchisees of small and medium-sized chains and single pharmacies have completely independent operation and management. They not only retain the advantages of each chain enterprise and single pharmacies, but also enjoy the service system of large chain enterprise terminals: including product support, professional pharmacy services, accurate marketing plans, self-selected online training, regional exclusiveness of advantageous varieties, rich information data, and powerful technical support, etc., allowing franchisee partners to cope with the market environment and develop steadily in a powerful joint model.
In December 2020, the Qinglu Medical Team conducted preliminary communication with Sinopharm Chujitang, and cooperation was temporarily suspended due to the epidemic. Today, the epidemic has gradually faded away, and cooperation between the two sides has been put on the agenda.
The people attending the meeting include Vice Chairman of the Non-Pharmaceutical Committee of the China Medical Resources Association, an expert in marketing of home medical devices, founder of Qinglu Medical, Wang Jisheng, head of Qinglu Medical Shandong, Hu Ju, general manager of Heze Branch of Sinopharm Chujitang, and his team.
Hu Ju said: In 2020, with the outbreak of the new crown epidemic and the continuous advancement of volume-based procurement and national medical insurance reform policies, the customer flow, gross profit and turnover of our retail pharmacies were strongly impacted and affected. At the same time, we also clearly realized that enterprises need to continuously upgrade their value chain within the national policy framework, adapt to policies and regulations, design new tactics and strategies, and determine new profit and competition models.
How to protect and increase passenger flow has become the most urgent direction for pharmacies to improve. I was fortunate to meet Mr. Shi and learned that Qinglu Medical is a leader in the industry in medical devices. We also hope to break the current weak growth situation of pharmacies through the cooperation between the two parties, increase the proportion of medical devices in pharmacies, and become another new star in the incremental category of pharmacies.
Shi Hongwei said: When the four major families were all joining the chain, the tentacles of Sinopharm Chujitang had already extended to the single store. Different perspectives, different beauty. The strategy of China Pharmaceutical Chujitang Pharmacy to take the lead was just three years ahead of schedule to make the retail market structure of China's pharmacy 3 bottoming out . Take this opportunity to cooperate with both parties, hoping to create a new marketing model in medical devices. In order to ensure the smooth progress of cooperation between the two sides, Qinglu Medical assists China National Pharmaceutical Chujitang in creating medical device categories in a comprehensive nanny-style manner, not only conducting professional teaching and training, but also conducting full-process tracking and service work to ensure that China National Pharmaceutical Chujitang's share of medical devices is effectively increased.
Finally, the two parties reached an agreement that in 2021, Qinglu Medical is responsible for providing comprehensive services and solutions to the Sinopharm Chujitang device category to achieve overall increase in the category. Qinglu Medical, with its original "Medical Device 9S Sales Double Plan", began to build a "third-generation pharmacy" to significantly increase the proportion of medical device sales in Sinopharm Chujitang.
content source | Qinglu official micro
content edit | Luge
picture source | Qinglu Medical Photo Gallery, reprinting the source
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