This is the best choice for Li Ning Company.
Of course, this cannot be said to be the perfect choice, but in fact, as far as the current situation is concerned, this is undoubtedly the best choice.
Because Li Ning's new clothing design is suspected to be a Japanese military uniform invading China, the "curtain" shape on both sides of the hat and the military green all over the body have unforgettable scars for the Chinese. The style of
is an unforgettable nightmare for countless Chinese people, and is the design of Li Ning 's new clothing a coincidence? Why is it designed to look like a Japanese military uniform invading China?
This incident instantly caused a tsunami-like public opinion controversy.
Li Ning is not only Li Ning himself, but also the representative of our domestic brands and a well-deserved leader. However, the new product incident is really shocking. Has there been fewer daily chemical incidents in recently? Why did even Li Ning fall into trouble?
How many fans are excited about this? said that he would never, never, and never buy Li Ning in the future.
Various sounds continue to ferment online, waiting for Li Ning's company's response.
However, responded but did not wait until satisfaction. continued to push public opinion to a new height.
The response of Li Ning E-commerce General Manager is as follows:
Our consumers have less inherited Chinese culture and educational knowledge. At the same time, we should reflect on how to avoid more misreading
in the process of correctly guiding consumers
At the same time, the CEO also shared relevant pictures on social platforms. The implication is that in fact, my country has had hat-shaped hats since ancient times, and not only the Japanese army has it.
. Netizens were very disappointed when faced with such a response. To put it bluntly, this response means that netizens are not educated, lack education, and lack their guidance, which caused controversy and made all those who questioned them open their eyes. This is not our fault, but you don’t understand!
Of course, this implication is entirely personal opinion.
A few days later, Li Ning Company issued another statement: We sincerely apologize for the design and styling of the related products.
In addition to apologizing, Li Ning Company also described the specific design of the product, inspired by pilot equipment, showing human dreams of constantly exploring space, and the hat design originated from ancient Chinese helmets.
Finally, I expressed my gratitude to the consumers and expressed my determination. I will listen humbly to the valuable suggestions and opinions put forward by everyone and make products that consumers recognize more.
Netizens still did not buy into this statement, believing that they just dealt with things hastily, lacked sincerity, avoided key information, which led to the storm again.
Judging from the reactions of netizens, it is obvious that choosing this kind of response cannot stop public opinion.
Personal opinion, Li Ning's new product incident should not have been done on purpose, because this is completely a commercial suicide. What is Li Ning doing this?
Judging from the current results, it did not help Li Ning's company's development, but instead forced itself into a dead end. Therefore, did not deliberately imitate Japanese military uniforms.
If it is really intentional, this motivation is too crazy, right?
However, such clothing design, as people say on the Internet, is really confusing. Some careful netizens even dug up the background of Li Ning, the executive president of . It turns out that he is a Japanese Chinese, no wonder he is full of Japanese elements...
For now, this public opinion situation has formed a certain impression in the hearts of consumers and is difficult to eliminate.
So, Li Ning Company should make a choice:
Respect the actual feelings of netizens, use the suspension of relevant clothing to end the dispute, and summarize the lessons.
Of course, we will choose to support national brands, which is also our pride, but no matter who, at any time, do not try to trample on the bottom line of the Chinese people.
Choose to continue to be downplayed or discontinue? The severity of the two should be carefully measured.
It is obvious that the loss of stopping the sale of that clothing is much smaller than the loss caused by the defense explanation, which is also the best choice.
Li Ning once made a lot of contributions to the sports cause and also won a lot of honors for the motherland. He is the pride of our people, and also our stars and heroes. should also have the spirit of a hero breaking his arm in this matter, and give everyone a satisfactory reply. We support the national brand
, hoping to become bigger and stronger, and to last longer, but at the same time, the eyes of the masses are also bright!
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