By the end of 2019, YouTube had more than 2 billion monthly login users, and YouTube has a large number of exciting videos. It is not only a video platform, but also the world's second largest search engine after Google.

2025/06/0802:39:37 hotcomm 1630

By the end of 2019, YouTube had more than 2 billion monthly login users, and YouTube has a large number of exciting videos. It is not only a video platform, but also the world's second largest search engine after Google. - DayDayNews

Preface

Since 2005, YouTube has been developing at an astonishing rate. By the end of 2019, YouTube had more than 2 billion monthly login users, and YouTube has a large number of exciting videos. It is not only a video platform, but also the second largest search engine in the world after Google. We can learn about YouTube through the six big data in the figure below:

By the end of 2019, YouTube had more than 2 billion monthly login users, and YouTube has a large number of exciting videos. It is not only a video platform, but also the world's second largest search engine after Google. - DayDayNews

Figure 1-YouTube platform influence

01

How do YouTube help enterprises export

YouTube can cover B2B countries where enterprises often export, with high user stickiness and high audience coverage. So, how can YouTube help B2B companies better export products? It is necessary to start from two perspectives:

1. From the perspective of consumers

1.90% of European and American consumers say they discover new products through YouTube;

2.46% of B2B technology buyers will purchase products or services after watching the video content;

3. More than 75% of Fortune 500 executives are watching online videos;

4.60% of YouTube users will follow the shopping suggestions of their favorite YouTubers (i.e. Internet celebrities).

2. From the perspective of the enterprise

1. It helps to improve your popularity in search engines

YouTube videos can be directly displayed in search results for keywords related to titles, and sometimes even above regular results, which can help you increase your popularity in search engines such as Google.

2. It can help potential customers find you

YouTube is the world's second largest search engine after Google. In fact, YouTube has more desktop visits than Google. When they search for information, answers, and entertainment content on YouTube websites, you have the opportunity to reach a huge user base.

From different angles, YouTube can help us find potential customers, especially during the epidemic, where the search traffic is relatively small, you can use this time to conduct brand marketing on YouTube, because its threshold is relatively low. As long as you have an account of Google , you can log in and upload videos, which will not cost as much as some traditional B2B platforms need to charge.

02

YouTube platform marketing promotion

YouTube full funnel marketing, attracting customers at all stages of the consumer conversion process, and making full use of different video advertising formats to achieve "integration of product and effect".

By the end of 2019, YouTube had more than 2 billion monthly login users, and YouTube has a large number of exciting videos. It is not only a video platform, but also the world's second largest search engine after Google. - DayDayNews

Figure 2-YouTube full funnel marketing solution

1. Use TrueView coverage advertising to quickly increase new traffic to effectively increase customer reach rate, and use CPM cost per thousand impressions as the pricing model. Video requirements: Any advertising duration is acceptable, and it is recommended to use short videos (15-30 seconds) as the best.

2. Use TrueView to discover ads and interact with your audience at critical moments.

3. Use TrueView to interstitially interact with users in-depth.

4. Use TrueView action to call on advertising to encourage users to take action.

By the end of 2019, YouTube had more than 2 billion monthly login users, and YouTube has a large number of exciting videos. It is not only a video platform, but also the world's second largest search engine after Google. - DayDayNews

Figure 3-YouTube video advertising format

By the end of 2019, YouTube had more than 2 billion monthly login users, and YouTube has a large number of exciting videos. It is not only a video platform, but also the world's second largest search engine after Google. - DayDayNews

Figure 4-Combination strategy for junior users of YouTube advertising

When conducting procurement research on target products, foreign buyers will choose to watch different types of videos, including videos describing product/service characteristics, "production process"/"manufacturing process" and other educational videos, professional comments, customer usage sharing and user comments, etc., so diversified video content should be produced to meet the different needs of the audience.

By the end of 2019, YouTube had more than 2 billion monthly login users, and YouTube has a large number of exciting videos. It is not only a video platform, but also the world's second largest search engine after Google. - DayDayNews

Figure 5-Basic video elements of video advertising

Remember the following basic principles to optimize your video material:

1. Screen + sound + subtitles are indispensable. 95% of YouTube ad playback are sound. Occasionally, when customers' mobile phones are muted, subtitles will convey your information.

2. Quickly display your logo and important information within the first 5 seconds of the key, and attract the audience to stay before the audience presses the "Skip" button.

3. In order to adapt to the small screen of the mobile phone, pictures and subtitles should be enlarged and placed in the center of the screen.

4. Call to Action: At the beginning, middle and end of the ad, constantly tell your audience how to act next.

5. Choose a suitable font, and the entire video font is unified (B-end customers need to choose professional fonts, while C-end customers need trendy fonts).

6. Make good use of short lenses to shorten the video duration and use short lenses to continuously switch to attract the audience's attention. It is best to maintain advertisements within 30 seconds, and try to avoid videos that exceed 1 minute.

is written at the end

No matter whether you follow or have used YouTube, it is undeniable that its development is getting faster and faster. Many domestic self-media people have opened channels on YouTube. For example, Li Ziqi is a big blogger of YouTube, with more than 7 million fans and the video advertising revenue is expected to be more than 40 million.

And viewers of Chinese videos, in addition to mainland users, also include Taiwanese, Hong Kong, overseas Chinese, and Singapore , Malaysia , Thailand and other places. Therefore, the overall audience is large. Today, with the increasing proportion of Internet video traffic, YouTube marketing is a trend and an opportunity.

Easter egg: keyword "YouTube"

By the end of 2019, YouTube had more than 2 billion monthly login users, and YouTube has a large number of exciting videos. It is not only a video platform, but also the world's second largest search engine after Google. - DayDayNews

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