Recently, a friend found me to consult some questions about off-site promotion. I feel that they can learn more about cross-border work. Today I will sort it out for you to summarize it.
1. What product will be effective on the off-site?
(1) The price is not too high
In fact, I have emphasized this issue many times. Some customers like to double the price and get a half discount, but buyers can directly go to the price comparison website to understand the price, so the profits that should be given off the site must be given.
(2) Product score is higher than 3.8 points.
If the product score is low, it will seriously affect the off-site conversion rate. If there is no good enough price at this time, the order may be placed only a few orders or even zero orders.
(3) The urgent product
FB The audience is a large number of women in the family who often visit Facebook. They like cheap things and are things that are needed in daily life. Some niche products and accessories do not meet their tastes.
(4) There are not many bad reviews on the home page.
If there are a lot of bad reviews on the home page, it will affect the promotion effect. After all, everyone still depends on the reviews when shopping. It is recommended to make a home page without bad reviews.
(5) The seasonal product
has some products with strong timeliness. If it is promoted after the season, the effect is generally difficult to ideal. For example, if you give me winter products in summer, or if you give me Christmas and Halloween products in the first half of the year, how can this effect be good?
2. What is the difference between FB and deal site?
(1) Different cost-effectiveness, FB has a high cost-effectiveness. If your product is suitable, a FB promotion worth a few hundred yuan is worth more than 1,000 deals.
(2) Audience issue, FB audience is mainly female, and deal site is male.
3. How to save Amazon costs outside of FB website?
put link to Amazon drainage bonus program, and you can get a 10% commission offset.
4. Why is my product discount very low or there is no order to go out?
Brand problem can be understood as no matter how big the niche brand gives (95%), no one will buy it, and a well-known brand can even place a lot of orders for 20% or 30%.
5. What is the function of increasing volume?
Clear inventory, promote new products, and stabilize rankings. Most of
is to clear inventory. The other two need to be done off-site in combination with the purpose of on-site operation. For example, if you need to improve your ranking, comment or stabilize your ranking, you can use the method of increasing volume to achieve it.
6. Can FB increase the ranking of keywords?
cannot, but the following channels can be used: Google Advertising, FB Advertising, high commission cooperation with administrators.
7. How to improve the conversion rate in the site through off-site deals?
The essence of off-site deal is actually to increase volume. Don’t think about relying on off-site promotions to help on-site operations. This is unrealistic. Because the accuracy of traffic outside the site is uncontrollable, if you want to filter out some inaccurate traffic, you need to make a landing page, but in this way, will there be celebrities help you promote it? Because celebrities will change their Amazon affiliate links to make money by relying on Amazon affiliate commissions.
8. If the listing sets a 50% code and a coupon of US$20, how to calculate the final discount price?
first calculate the code, then coupon. If the price of the product is 100, then the calculation formula should be 100*50%-20.
9. How to promote your brand through foreign grass planting platforms like Xiaohongshu ?
It is difficult to build a brand, especially through external websites. Foreign channels include YouTube, INS, Tiktok. You can search for keywords of your own products on Youtube, find some popular homepages, study the videos and whether the style is suitable for your products, and then take the initiative to contact them.
But the probability of celebrity reply is relatively small, you can also contact me, there are only things you can't imagine, nothing we can't find!
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