This article has 2856 words, it takes 9 minutes to read
Author: Wang Huicheng
Question 1, Xinjifei Can you change the rules?
Question 2. What are the consequences of their single-handed double standards and arrogance?
If you say that it is a recent hot topic, it must be the Xinjifei incident.
So today, we will stand from the perspective of independent three parties and talk to netizens about this phenomenon, and whether Xin Jifei, who has been on the hot search, can change this established rules of the game? And what consequences will they face after he single-handedly fights against the double-standard and arrogant companies?
or . Behind this phenomenon, how will the regulatory authorities deal with (how will the supervision of the industry be upgraded) ? Should reforms be used to alleviate public opinion or use harmonious methods to eliminate Xin Jifei to reduce the impact of (worthy of deep thought)?
NO1. Through the Xinjifei incident, also shows that in the era of integrated media, if companies want to use inferior means to stop consumers from speaking out, it may become increasingly difficult, and once this practice is backfired, it will be difficult for them to escape unscathed.
. What's more serious is that once other capitals form a trend of encirclement and suppression of it (this situation is a bit similar to shorting . Although there is no such error correction mechanism in China, the underlying backlash also shows this possibility), then enterprises may pay a heavy price.
*The normal public relations logic is that can be explained with a positive attitude, because many large manufacturers have high-end products with zero additions, while mid- and low-end products are just a normal layout of the industrial chain. If consumers question it, they can choose according to their consumption capacity, and the problem will be solved later.
NO2, and through this incident, also allows many institutions to see that if the traditional industry does not have the public relations capabilities of new media (mainly ignored, it can also be questioned as arrogant) , then the best way to deal with social events is to rather ignore it, which is much better than frequent (this case is considered a classic case of failure in the current current situation, and it is also worth considering by all traditional companies)!
Because for enterprises, if the public opinion is not controlled properly, one Xinjifei may instantly transform into hundreds of Xinjifei,
, and then ( is like defeating oneself is not a competitor) , goodwill is possible...
NO3. Through this Xinjifei incident, also let us see that some major manufacturers have almost blank public relations plans for short video platforms. This shows that traditional capital's disdain for new media.
, which also prompted major platforms to expose events (this may be a blind spot for many traditional companies) . It can also be said that major platforms' traffic inclination to events has also allowed this matter to expand rapidly.
Since then, a seemingly simple event has evolved into a phenomenon. So in the later stage, whether to use the power of capital to make many Xinjifei surrender, or use the Huairou policy to cool down this incident, it is actually a multiple-choice question for the management department!
* Pragmatic, the public relations plan for short videos can be very simple. For example, through solutions such as buying out copyright, image signing, content payment, etc., we can successfully resolve all kinds of disputes.
* For traditional enterprises, there is another problem that cannot be avoided. is that for those people at the bottom who do not use new media as the main profit channel, playing high-pressure routines is basically useless; not to mention that after being recorded and screenshotted, it is almost impossible to go to public relations, because at this stage, the cost has become uncontrollable!
* There are also some remarks that this incident has been too demonized, and will also affect the image of domestic brands, and may even allow foreign brands to take the opportunity to occupy the domestic market share.In fact, this statement itself is not valid, because if an enterprise cannot withstand this doubt, then does it still have the meaning of existence? If
has to rely on plans to make them survive, then the meaning of their survival will be gone, because any planned entity can replace it.
NO4. In fact, through the Xinjifei incident, also let us see that some traditional companies are still at the moment. As long as the company is big enough and has the right to speak in the industry, they can ignore any doubts (this also needs to keep pace with the times)!
However, the question is, if these doubts are real, why do some departments ignore them?
In fact, there are two main reasons for this. One is the philosophy factor, which is inconvenient for us to discuss here; so we omit this here!
. Another thing that can be said is that there is no horizontal comparison of food safety system in China; therefore, even if Europe, the United States and Japan have higher quality requirements, companies can produce products in a double standard way; that is, exports are done according to other people's standards, while domestic ones are done according to domestic standards.
However, behind this incident, it is equivalent to re-putting more stringent requirements for the regulatory authorities. Therefore, once the incident is upgraded, it will definitely have a relatively large impact on the food industry.
* The question is, if you want to eliminate the double standard phenomenon: is
temporary or permanent?
or continue to allow this phenomenon to exist for product differentiation? Is
the following in the form of a single lane or a two-way error correction mechanism?
In addition, how will the standards for confiscation be defined? How will the rules of
whistleblower be implemented? Who will bear the cost of the reform after
? Is it a certain department, or a company, or a company that raises prices and finally bears the responsibility of consumers?
NO5. In fact, in my personal opinion, this kind of questioning the food industry is not wrong.
In addition, this kind of doubt is not harmful, and it should not be brought up with the legal topic; if some companies want to use the power of capital to suppress such doubts, the nature of the problem may change, and then the public may have to question whether such companies have the personality of toxic milk powder?
In fact, this question is just to hand over the right to choose goods to consumers ( because there are enough differentiated products on the market, and the use of preservatives is also a common phenomenon);
So, rationally speaking, there is no practical significance for the companies involved to criticize them, because after all, there are standards, and for the moment, as long as the company adheres to this bottom line, it cannot be said that such companies violate the rules;
For the public, if you know the additives and choose, it depends entirely on your own judgment of value.
NO6. At the end of the article, we can reflect on why the incident is not as simple as a comparison question.
Perhaps Xin Jifei's original intention was to compare the problems in the food industry, but this comparison just hit the fragile hearts of many netizens, because such problems were rarely popular at the public level before, and it can also be said to be a certification blind spot. After that, Volkswagen questioned why companies used so many preservatives. After that, the company was concerned about it, and then a series of overturning events were triggered.
In fact, if you stand on the side of the company, as long as you comply with the national standards, you don’t have to worry about the question.
If we look at various network feedback, there are some meanings that the Xinjifei incident is being deviated. The reason for this phenomenon is actually a helpless move by the public towards food safety.
Because the industry handles such problems more subtlely, such as bird's nest, milk powder, gutter oil ... etc., almost all of them have won the capital. It can be said that it is difficult for ordinary people to get an explanation, and after the public discovered a topic that can vent their anger, they naturally watched it.
So, there is actually a reason why a simple comparison event has developed to this point!
is like the purely natural problem before, and later the harvester was also full of resentment. Although on the surface, capital and administration can suppress consumers through big sticks, the times also have memories. Although they can be suppressed once or twice, the rebound of each event will also get higher and higher until the day it explodes (this time is an example).
NO7. If we go back to the incident itself, should say that as long as the company strictly follows the ingredients list and tells consumers completely publicly, there is no problem, because as long as it meets the standards, it can be said to be safe. The regulatory authorities may only need to pay attention to whether the manufacturer conceals certain additives and whether some additives exceed the standard!
The problem behind the incident is, how to hand over the choice to the consumers?
For example, how to identify how much does a bird's nest with boiled water cost? How much does swallow saliva cost? How can the manufacturer prove that what it does is in line with what it says? How can I not meet the situation? Can I get through it by simply dealing with it? And when will the public pay this IQ tax?
In addition, how much does it cost to add three filters to milk powder? How much does it cost to sell if you don’t add it? , a choice that weighs prices, allows consumers to consider it themselves. And in the later stage, what should I do with those who do not meet the conditions? How to deal with malicious counterfeiting?
And all this is also a problem that the public has suppressed the food industry for a long time, but the reality is that it is really not that easy to change...
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