The sea buckthorn beverages in catering companies in Shanxi are not different from those sold in supermarkets, but the prices are high, which means there is a market, and users in restaurants will take the initiative to order sea buckthorn beverages. These sea buckthorn drinks have additives and pigments, and their selling points and quality are not on the same level as , Xibei , and their taste is sweet.
Speaking of taste, I understand that the sea buckthorn beverages in the circulation link of supermarkets and e-commerce should be sweeter, and the mass market in the circulation link can more accept sweet drinks. If the taste is sour, a large number of users will be lost; but in catering companies, it should lower the sugar and have a slightly sour taste, because in catering hotels, in addition to the health of the selling point, sea buckthorn is accepted and recognized by users, it also has the function of appetizing and relieving greasiness. Of course, it also has the function of promoting digestion. There is another special feature, that is, sea buckthorn has the characteristics of quenching wine. These characteristics require that the taste of sea buckthorn cannot be as sweet as in the circulation link, and the changes in the taste of sea buckthorn must be consistent with the consumption scenario of the hotel.
In addition to the taste, it also requires the differentiation of two factors, specifications and quality.
specifications, the specifications of beverages in the circulation market will be larger, and when entering the catering industry, the specifications will be reduced. Xibei’s sea buckthorn beverages are 260 ml per bottle, but the sea buckthorn beverages in the circulation channels are mostly three specifications: 325 ml, 330 ml and 350 ml. The specifications are determined by the consumption scenario. The beverages in the hotel are only auxiliary functions and embellishments, and dishes and wine are the protagonists.
In terms of quality, the catering industry is a closed environment. Generally, a beverage with a taste only contains one brand and specification. Therefore, users can't have a choice if they order a beverage with this taste, and the price will be higher than the circulation link. The reason for the high is that the channel cost is high and the added value is high. This added value is the characteristics of service and banquets. The high price and banquets require that the quality of the beverage must be better than the circulation link, otherwise the quantity will not be increased. This is also the characteristic of sea buckthorn beverages in Shanxi catering. There are few signs of sea buckthorn juice in high-end restaurants in Shanxi, and other small and medium-sized restaurants are common. The beverages in high-end catering need to match their environment from packaging to ingredients.
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