I believe that everyone often sees some generous brothers in the live broadcast room, and can give the anchor tens of thousands of yuan in a short period of time. The anchor will also express gratitude to the elder brother for the gifts, thanking "Brother xx" one by one. So the question is, who are these big brothers usually? Will anyone really give so many gifts to the anchor?
Type 1: Real rich
This group of people are on the live broadcast platform, but they really don’t account for a lot of them. The second quarter financial report of 2022 shows that the number of paid users of Huya is 5.6 million, and the number of paid users of Douyu is 6.6 million. How many local tyrants are there really standing at the top of the pyramid? I believe there will be no more than 10,000 people. The demands of these people are very simple - to meet their own needs. The needs may be to have offline interactions with the anchor, or to support the anchor purely for "loyalty", etc., which vary from person to person.
Type 2: Impressed by the anchor's talents
There are many users of this type. Many times, the anchor's talent performance is great, such as singing, dancing, rap, which has strong abilities, which drives the atmosphere in the live broadcast room. At this time, some users will spontaneously reward. This kind of reward is similar to the ancient times when the audience would throw some copper coins on the stage. It is relatively rational and the reward will not be very large.
Type 3: Usually reward people who satisfy their self-esteem
This type of person usually appears in the news and enters our vision. To put it bluntly, it is probably because he was crazy about giving gifts to the anchor to listen to the anchor’s “brother” and did not consider his own financial strength. He would rather bear huge debts for this. They are usually more ordinary in reality, lost themselves on the Internet, and cannot find their status. It's sad!
Type 4: Guilds brush flow under the guidance of the platform
Some platforms will promise to return the guild's high flow so that the guild can give gifts to the anchor, bring popularity in the live broadcast room, and guide more people to consume. There is a saying in letting the bullets fly, " The money of the gentry is returned in full, and the money of the people is 37 cents. ." Let’s take the data to prove that Huya’s reward revenue in the second quarter of 2022 was 2.052 billion yuan, and the reward share and content cost was 1.7678 billion yuan, accounting for about 86% of the reward revenue. Since the platform's gift sharing is generally 50%, Huya's merged content purchasing costs and sharing is likely to prevent outsiders from knowing how to divide it.
Conclusion
The above is the entire content of this article. Welcome to like, collect and comment~
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