When Chinese people can only afford bicycles, and bicycles are one of the three major items, China is a big bicycle country. But now the three major items have become cars. In the impression of most people, even if you have 100,000 yuan in your bicycle, it is often just a means o

When Chinese people can only afford bicycles and bicycles are one of the three major items, China is a big bicycle country. But now the three major items have become cars. In the impression of most people, even if you have 100,000 yuan in your bicycle, it is often just a means of transportation in their eyes.

In other words, whether China is a bicycle powerhouse may have been, but it seems that it has never been a bicycle powerhouse. Nowadays, time-honored brands are dying, emerging brands are selling weakly, and high-end bicycles are firmly in the hands of European and American countries. J-20, space station and 5G, etc., China's technological development is so cutting-edge, why is it so difficult for bicycles to break through?

1. Current situation: The big but not strong Chinese bicycle industry

It was only in the late Qing Dynasty that bicycles entered China for the first time. For a long period of history, China did not have the ability to produce bicycles independently, and bicycles were also a transportation tool owned by wealthy people.

After the reform and opening up, the bicycle industry became one of the earliest "Made in China" to move towards internationalization. In 1979, China's bicycle production exceeded 10 million, ranking first in the world.

998, China has become the world's largest bicycle exporter. Bicycles have also entered the homes of ordinary people. Due to the wave of cycling to and from get off work, China was once called the "bike kingdom".

However, according to data from the China Bicycle Association, in the first half of 2021, the operating income of bicycle enterprises above designated size was 35.71 billion yuan, and the profit was 1.36 billion yuan. In other words, the profit margin of China's bicycles is only 3.8%.

• At present, Chinese bicycles have gone from the 28th bar to the current shared bicycles. For ordinary people, they are basically just commuter bikes . It is enough to ride them. The requirements for speed are not high, and they can ride them comfortably. This also leads to the fact that although China has the largest bicycle share in the world, most of them are very basic cars, without much technical content, and naturally have low profits.

In addition, the proportion of domestic bicycle enthusiasts is obviously less than that of Europe. Before I got into bicycles, most of my friends were actually not interested in this. Then after I entered this circle, I had more bicycle lovers around me, but I never felt how popular the bicycle project is in China. I was still just a niche player.

2. Analysis: In fact, my country's bicycle production field is already a veritable powerhouse. If the manufacturing and production of single-wheel bicycles are made, we can usually talk about them from three aspects: frame, kit and accessories group. So, what is the current level of manufacturing technology in China?

First of all, in terms of frames, China is now the world's largest OEM factory, and large-scale orders are all pointing to domestic ODM/OEM factories. The OEM of a small number of low-end frames is mainly distributed in Southeast Asian countries such as Indonesia . my country's OEM processing has reached the international level, but it is impossible for car owners to get high-quality frames, referred to as factory outgoing frames. The reason is that the QC of large enterprises is very strict, and individuals will not have such strict product inspection.

I take carbon cloth as an example, we commonly use Toray t700-1100, m40j-m60j. As ordinary people, they can buy and sell at will, but there are still t1200/t1400, m65j, and undisclosed more advanced products.

• In other words, in fact, carbon fiber frames, Xiamen and Shenzhen have already manufactured international first-class brand frames. The quality of my country's carbon fiber finished products is completely fine and can reach high-end standards.

is secondly the suite. From the perspective of market attributes, the top three must have a 90% share, and are secondly consumed by ingrid, mavic, etc. Perhaps during the patent period, we can try to coexist with the three major manufacturers, purchase patents, develop technology, and test on the road. Each link is a very difficult and long process. Under the double squeeze of the fast-moving consumer goods market and corporate profits, Large companies will not accumulate strength. After they settle down, huge financial pressure will not allow companies to do so.

• So, I think if one day the people's consciousness admits that bicycles should be at a high price, it is the best time to develop kits. Obviously not yet.

Finally, the accessories are in terms of accessories. Accessories do not involve patented technology. China has begun to make its own valuable and aesthetic accessories products. The latest integrated specifications have as many as 33 types. This is a practice recognized by the market and the product is mature. , domestic aesthetics and design are gradually being accepted by the public, now, designing your own products is the only way out to be recognized by the market, and imitation is always a dead end.

• Generally speaking, China's scientific and technological development is so cutting-edge, but the reason why bicycles are not "advanced" as civilian products: military products and aerospace products are free of cost, and only performance and quality are required. However, in addition to achieving high performance, civilian products also need to achieve low cost, and also avoid existing patents. Catch up will have many restrictions, and temporarily lagging behind other countries is inevitable.

But it must be admitted that we already have the manufacturing level and ability of similar products. However, compared to buying directly, manufacturing is less cost-effective, at least for bicycles.

3. Conclusion: When will China’s bicycle power break the deadlock?

The problem is said to be a bicycle if it is small, and to be large, it is how China can successfully upgrade its industries in various industries. So, first of all, we must clarify what a strong country is. In the field of bicycles, there are mainly the following two points:

• First, this is the national awesome: domestic players rank at the top in various competitions, compete for gold and silver, and have repeatedly appeared in sports news. Human beings are animals that admire strength, and sports are wars in the peace era. Whoever is strong will be right, and what you have is easy to sell.
• Second, the Chinese East-West Bull: the industrial chain and brand occupy a high-end position. On the one hand, it can produce the latest and best products and concepts. Be conscious, taste, and ability to pursue 95% of all aspects, and then go up and the marginal utility is very low but it determines high-end On the other hand, it can also sell things that cost 10 yuan to 100 yuan.

This question should focus mainly on the second point. Of course, the second point is actually reflected in the first point. No matter whether the novice can really step on the difference by himself, what did the strongest and richest people choose? Of course it is the best.

• It can be seen that our bicycle industry has always had a strange phenomenon, and there is a serious separation between the market and R&D ends. Because there are very few enthusiasts, the industry often uses the idea of ​​traditional industrial products to make related products. In other words, what we lack is a product manager, and what we lack is a product manager who knows how to make products well and properly. It is difficult to catch up with the current situation of lack of talents in

. After all, the development of bicycle sports has always been in the West. The bicycle industry's voice and weather vane have always been in the hands of the West. The domestic enthusiasts' There has always been a gap in the number of people and the depth of fans' understanding of this sport and equipment.

• Of course, the current situation has changed, and more and more enthusiasts are beginning to join this industry. As we have enough "engineers who play cars" and "designers who play cars" enter this industry, some domestic brands have also begun to compete on the stage. The theory of quick victory is not advisable. If you accumulate slowly according to the rules, it will naturally change quantitatively and qualitatively.

Last words: China is a bicycle power and a bicycle manufacturing power, but it is not a bicycle sports power, let alone a bicycle sports power

We have strong places, there are weak places. Whether to break the situation depends on whether there is urgency at the moment. and necessity. If the chip is choked, we will work hard to develop it for him, right? But a big bicycle country is a survival need, such as riding a bicycle to and from get off work, a small yellow bike, etc., while a strong bicycle country is a spiritual pursuit after life is satisfied, such as Olympic sports.If the bicycle has become popular recently, I think a lot of it is because of the epidemic. Everyone has begun to explore new things about sports, so it is getting hotter. If we want to become a bicycle powerhouse, it requires people to achieve consumption upgrades and more and more enthusiasts, and a strong country is naturally no problem.