Media invitation: Media invitation for public relations services throughout the process
Everyone knows that many companies know that they need to promote their own companies in large quantities to get more orders. Only a small number of institutions, public institutions, can seize the opportunity and hold a large number of press conferences, new product launches, and attend some exhibitions. At this time, if you can invite local authoritative journalists to report on site and post-moderate reports, it will definitely achieve twice the result with half the effort.
If government agencies and institutions do not have certain network advantages and relevant work experience, it is difficult to invite reporters to the press conference for new commercial services like this, let alone post-promotion. At this time, you need to find a professional media public relations planning company to carry out corresponding media invitation service projects. Below, Dashe Media Culture will share with you the actual steps of inviting media reporters based on the media public relations planning company, so as to improve everyone's work efficiency.
1. Clarify the details of the event
provides accurate event details. At this time, it must be specific. For example, at 09:30 am on December 8, 2019, media reporters will have a number of in-hearts and will consider it in advance based on the actual situation. There will be no lateness. In order to prevent reporters from arriving late, some people will pay attention to the scene 1 hour or even 2 hours in advance. This is completely unnecessary. Generally, media reporters will arrive at the scene 30 minutes early, and the time is completely sufficient.
2. Clarify the detailed address of the theme event
provides detailed detailed address of the theme event. The address should be specific to the restaurant of a certain hotel or a certain booth, such as J19, Hall 1.2, Area A, Pazhou Convention and Exhibition Center, Guangzhou. In this way, media reporters can work directly at the main venue, rather than calling the connecting person after a place. Sometimes when the connection person is busy, or when the mobile phone is adjusted to reduce noise, media reporters can only wait, and then they may be late. First, this is contemptuous to media reporters, and secondly, it may also harm the effect of the activity.
3. Provide press releases
Because it is a business activity, reporters are not responsible for writing articles. If they invite Internet media or newspaper media, Party A must prepare sufficient, reliable, legal and compliant press releases. Internet media (such as Sina News) news releases are generally more than 1,000 words in length, and can be equipped with 1-3 photos, and floor plan media (such as , southern city) are generally more than 200-300 words in length. If you invite short video media (such as Tencent ) or TV programs (such as Guangzhou TV ), Party A must prepare sufficient voice plug-in subtitles and also have key names and positions.
4. Provide media invitation letter
Media invitation letter can be in the form of pictures, H5, or even text form. If it is an independent invitation, the media invitation letter is crucial to whether the reporters come to participate in the event. But now we are talking about inviting reporters according to the media public relations planning company. If all the above three points are provided, then the media invitation letter is irrelevant. Since the media public relations planning company is having a professional meal, there is a completely mutual relationship level to invite relevant reporters for you, of course, the premise is that your theme event must be reliable, reasonable and legal.
5. The media you intend to invite
tell us the type of media you want to invite (TV programs, newspapers and magazines, short video media, Internet media, online anchors, KOLs), and let the public relations planning company clarify for you. If you don’t know what media is there and don’t know how much the invitation is appropriate, you can give a rough cost budget to the total number of activities. Public relations personnel will make the best pairing based on experience and specific situations to ensure the effectiveness of the event.
6. After the information above the collaborative media
is provided to the public relations planning company, it is generally possible to confirm what media wants to participate in the event and report it on the same day. At this time, Party A must transfer the money to the contract based on the actual situation and clarify the media reporter. It is generally more appropriate to advance one week. Since the daily daily life of the media reporter is designed in advance, if it is temporary, it is very likely that the reporter has already been ordered by other companies and cannot agree to the event.
7. The step of connecting the activity plan to
must be understood in advance. It is best to give the reporter a flow chart to the reporter after being present. Since it is not easy for the media reporter to stay on the scene throughout the process, or if there is a necessary interview, you should also pay attention to the interview time. The interview time does not have to be arranged until the end of the theme event. Since the reporter collects the content of the required material, he will leave in case the reporter cannot find the reporter for interview. In addition, the interview must be provided with the interview manuscript in advance to prevent the interviewee from being unable to answer the questions asked by the reporter.
8. Media reception
Generally, if the media manager is not a very small-scale site, the media manager will allocate more professional media responsible persons to rewind on the spot, and undertake the comprehensive invitation of all media present media contact, connection, daily check-in, on-site organization, and harmonious group interviews/interviews. Party A should give a professional person to the hospitality to deposit the contact number with each other to facilitate active communication. After meeting each other, if you have any other explanations, you can discuss it on the spot. The media reporters should allocate seats and daily water. When media reporters prepare to leave in advance, they can have a wedding souvenir to enhance their favorability, which is beneficial to post-promotion and cooperation.
9. After the theme activity reports
, the media reporters will normally report in the corresponding media based on the pre-preparation of the press release by Party A (TV station broadcast, newspapers and magazines, videos, and articles published by online media). However, it is also very likely that some media will feel that the specific content or the title of the article does not match the actual theme activity after participating in the activity, and will make corresponding changes and optimizations and cannot be notified in advance. In addition, if Party A wants to put the photos he took into the press release, he must notify the public relations planning company and reporters in advance for consultation.
10. Collaborative feedback report
Theme activity report, the media public relations will organize and summarize the data of the media invited to Party A. The TV station broadcast will inform Party A in advance of the playback time, so that Party A will pay attention to watching. Some TV station programs have Internet playback links, short video media provide connections, Internet media provides new connections and Baidu included screenshots, newspapers/magazines and journals are provided by Internet connections, and at least one sample newspaper/magazine journal will be sent to Party A, live broadcast internet celebrities provide back viewing connections, and KOL provides publicity and planning connections.
