In a blink of an eye, the beginning of winter solar term is coming, everything is dormant, and the climate gradually turns to cloudy and rainy and cold.
At this time, it is also time to prepare various warm clothes. Fur coats are warmer than cotton clothes and more stylish than down jackets. They are one of the clothes that many people consider adding every year.
This time is also the "Frost Capital in the World" - Hengshui City, Hebei Province Daying Town , the busiest time of the year.
We all know that Hengshui City, where Daying Town, has a famous " Hengshui Middle School ", which is called the Tsinghua and Peking University harvester, and has produced countless top scorers in the college entrance examination over the years.
, and Daying, a small southern town 45 kilometers away from this prestigious school, is almost everyone in the fur industry, it can be said that "Everyone knows fur, every family can make it" .
The entire industrial chain has matured, ranging from animal breeding, nitrogen dyeing and tanning, to fur clothing design, fur processing, and fur product sales, including it in Daying Town.
is a well-deserved fur industry leader.
pic source/Zaoqiang Media
At the heyday of the industry, Daying Town has more than 418,000 fur processing enterprises in , and has processed more than 45 million pieces of various fur clothing every year. The fur types cover more than a dozen categories such as raw leather, cooked leather, fur clothing, fur weaving, fur collar hat strips, fur jewelry, sheep shear products, fur crafts, etc., and more than 4,000 varieties of .
fur products produced from Daying Town are not only popular in China, but also 60 countries and regions such as Europe, America, South Korea, Japan, and Russia. The annual output value of the fur industry in Daying Town and surrounding areas exceeded 420 billion yuan during its peak period, and 90% of the household income of local farmers comes from this.
Daying Town prospers because of fur and flour.
01
World fur look at China, China Fur Number Daying
How powerful is the fur in Daying Town? More than 600 years ago, during the Yongle period of the Ming Dynasty, Zheng He brought a batch of furs from Daying when he voyage to the West. Because of the "soft leather board and smooth hair", the fur of Daying has stepped abroad for the first time and entered the upper class of European society.
During the Qing Dynasty period, the fur industry in Daying developed even more rapidly. During the Daoguang period, merchants from more than 10 countries including Britain, Japan, and Russia set up warehouses in Daying. Since then, Daying Fur has become a world-class currency.
Picture source/Chinanews.com
Later, due to the influence of the war, there were very few fur shops in the Daying. After the founding of New China , the only few stores were merged into the "Daying Fur Department" and changed to the "Daying Fur Factory" in 1958, and the Daying Fur returned to its former glory.
For more than 20 years since then, Daying Fur has been export inspection-free products , which shows its status.
In the 1990s, the Daying fur industry once again entered a peak of development. It was also at that time that more and more people in Daying Town began to join the industry.
In 2000, Zhang Wenliang, who had been influenced by leather making since childhood, also opened his own fur processing factory, and once again took the industry passed down by his ancestors.
Daying fur is famous, and Zhang Wenliang's first pot of gold earned comes from overseas. At that time, Russia was a big customer of Daying, and Daying's fur products were in short supply there.
Picture source/Niujing Viewing the Internet
Around 2006, merchants in Daying Town began to realize the importance of brands.
"Only developing clothing styles and creating famous brand products can you increase the added value of the products and bring more profits to the company ."
They began to learn from well-known fur brands at home and abroad, and they all founded their own brands, becoming more and more like fish in the international market. Currently, Daying Town has 263 independent fur brands. Among them, there are 23 well-known domestic and foreign brands.
"After our products were rated as a famous trademark in Hebei Province, the benefits of that year increased by three or four times compared with previous years." Wu Zhiyang, the head of Fanya Fur Products Co., Ltd., talked about the influence of the brand and smiled.
Now, Daying Town has become a veritable "Fur Hometown". fur mattresses sold more than 800 million pieces each year, accounting for 70% of the world's share; fur clothing exported more than 3 million pieces annually, and 60% of Russian fur coats are from the camp.
"World fur look at China, China's fur count camp" , this sentence is well-known.
02
Buy the world and sell the world
in Daying Town. Everyone has a consensus that most of the mink used in are imported from abroad. During the off-season every year, fur merchants in the camp will go to the United States, Denmark and other places to buy minks and then process them.
But some companies plan to build their own breeding farms to specialize in raising imported mink seeds in order to save costs and obtain better mink fur.
Russia has always been an important market for Daying Town. After you arrive in Daying Town, you have to go through pine skin, sewing, splicing, shaping, and repairing... From raw cooked skin to refined ready-made garments, from Daying Town production workshop to Russian stores, it only takes 15 days at the fastest.
Picture source/Chinanews.com
In 2014, people from Daying could often be seen in several major fur trading markets in Russia. Among them, in a market of 370 stores, Dayingren accounts for 256 stores, and has gained a firm foothold with its strength.
Outside Russia, the people of the Daying are also working hard to expand their territory.
In 2017, when Chang Yufu was studying in Europe, he smelled business opportunities in Italy. He immediately set up a brand store here to prepare to capture the European market . Chang Yufu became confident since he sold his first fur clothing. Two years later, his store's annual sales doubled several times to more than tens of millions of dollars.
Picture source/Niujingwang Internet
Since then, it is not difficult to find fur products in the fur markets in dozens of countries such as Japan, South Korea, Norway, Germany, Mexico. Every year, the rabbit skin mattress product only accounts for more than 80% of the global market share .
No wonder there is a saying in the fur circle: market will be closed for a few days, and the global fur prices will be affected.
03
Fur + Fashion, Online + Offline
Due to the impact of the epidemic, exports were blocked, and the fur industry in Daying Town has also begun to adapt. Innovation is the top priority.
"This is a new style designed by our own design team. It adopts the combination of 'fur + fashion'. One side is fur and the other side is fashion style. There are buttons in the middle that can be detached. Both sides can be worn. The style is novel and has both fashion taste. It is especially popular among young consumers." Speaking of new products, Wei Zhanfu of Xinghong Fur Co., Ltd. talks endlessly.
Picture source/Chinanews video
Although the products cannot go abroad, overseas aesthetics have poured into the land of China. In addition to adhering to their own brand style, Daying people will also track global fashion changes, make great efforts to innovate craftsmanship, and design more international clothing with colors and styles.
and some companies will choose the way to combine with strong . For example, Leopard King Group cooperated with Beijing Ruifengxiang to develop fur laser carving technology. The adoption of new technology has increased the price of fur clothing by 10 times, and the returns will naturally rise.
Good products are made and they need to be sold. Now the offline market is not as good as before, but online is booming.
In Xiya Fur New City, Daying Town, the anchors of various stores are warmly greeting customers on the other end of the mobile phone.
"This is the latest parka. The inner liner of the clothes is mink fur. The living surface can be detached. Multiple colors can be selected. You can get it at a 40% discount in the live broadcast room..."
Anji Fur Li Xiaowei did the calculations. After started the live broadcast, he could sell up to fifty or sixty pieces a day, which is better than the previous physical stores.
Picture source/Hengshui Daily
In addition to fur clothing, people in Daying also actively adapt to the Internet environment and focus the sales of online stores on fur jewelry with slightly lower prices and cute appearance. They independently developed a number of hot-selling products, such as Dead Rabbit, Lafayette, Little Monster, etc. Each exquisite small jewelry can sell up to more than 300 pieces a day, and the online store turnover alone is close to 10,000 yuan.
From hanging dolls worth tens of yuan to fur coats worth tens of thousands of yuan, the fur products of Daying people are deeply rooted in the hearts of the people.
Picture source/Niu Jingwatch the Internet
In Daying Town, everyone knows the story of "Qiu Zu" Bigan . According to legend, in the late 5th year of the Shang Dynasty, Bigan led everyone to study the method of making fur in the Daying area and made the first fur coat.
Now, more than 3,000 years have passed, and fur is passed down from generation to generation. Fur has become the famous business card of Daying Town, letting everyone know that this small town on the North China Plain in China has experienced vicissitudes and is still better than that of the past.
Super Rural Research Institute
Daying Town Comprehensive Score:
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Reference:
[1] Hengshui Daying: This is how the fur characteristic industry is refined
[2] Daying Town, Hebei Province: "Furry Capital in the World" rejuvenates new vitality
[3] Hebei Province's "breakout" record!
[4] Industry attention | Daying: seek development through innovation
[5] Real-life photo of "Fur Hometown" Daying Town, Hebei: Fur is everywhere, with more than 3 million pieces exported annually
[6] "Magnificent 70 years and struggling with the new era" Daying Town fur industry embarked on the road of transformation, upgrading and development!
[7] "Friend Capital in the World" of Hebei Zaoqiang Fur Industry's "International Style"
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