· Article source: VEPopularization and Development Chairman Masao Ogawa
·Article translation: Taize Xiang The subject department
· Follow Taize to realize high-profit enterprises Explore the problems in VE promotion VE is one of the important means to realize profit plans. There are many companies carrying out activities under such understanding. But has VE met the expectations of the company and played its full role? On this point, regretfully, only a few companies can give positive answers. From the chronological perspective, we can see that while overcoming various difficulties, it has been smoothly moved from the fixed order of the introduction period, the growth period and the development period until now. In addition, even if the current situation is evaluated based on the checklist for promotion management, it has reached a very high level, and it can be seen that the VE activities are textbook-like. On the other hand, companies that cannot fully achieve the expected role will not grow sufficiently after the introduction period and enter a fixed period of conservativeness. get back to the topic. This issue is VE's monthly special collection account. I hope it will be helpful to the popularization and development of VE. Excerpts and study the problems in VE promotion that have existed in companies entering the fixed period of conservative and conservative. First of all, the first point is the evaluation of the current status of VE. In addition to the evaluation of each activity, there are also VE activities for the entire company, starting from the perspective of corporate operations, and there is no strict evaluation of the direction and content of the activity. In particular, although the VE ratio is extremely low compared to sales, it is not considered a problem. Second, give ease and affirmation of the low-level VE activity status. Although we cannot be satisfied with the status quo, because everyone is working hard, we think this is the limit of our company's VE and it is definitely a low-level VE. No matter what happens, "work hard" is very important, but if the direction is wrong, no matter how hard you work, no matter how hard you work, there will be no results. Not only that, it is in danger of inducing "leave VE". Third, lack of medium- and long-term measures on VE. In the introduction period of VE, it is impossible for today's measures to be the result of tomorrow, and it is impossible for them to have results in the short term. The repeated changes in the near future cannot bring about a leap-forward improvement in VE activities. Fourth, VE promotion is insufficient. All companies that carry out VE have produced excellent VE promotion organizational charts. However, this is just a picture, and it seems that it has not been fully utilized as a necessary function of the organization. In order to break the same VE, everyone recorded in organization map must fully understand their role and carry out VE management with subjectivity. Fifth, VE full-time responsible person is not here. Even if there are, it is a very rare one. If the person in charge of VE is part-time or switched to other businesses within a short period of time, it is difficult to improve the level of VE activities. Sixth, VEr. The lack of system cultivation system. Although all companies have formulated excellent VE education plans, it is difficult to cultivate VE.r with the ability required by the company from the perspective of "come here because you need education" or "come when you have time". The system of VEr., which is combined with talent training programs, is necessary. or above are various problems that hinder the improvement of VE levels. As the chairman of the Popularization Development Committee, I hope to make a further leap in VE activities and seriously promote VE to play a role as much as possible. Finally, I apologize for writing such strict beginning words. 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