Produced/Lianshang.com&Soupu.com
Written by/Wang Xue
The just passed National Day Golden Week plus multiple anniversary celebrations, Suning Squares across the country have opened the curtain of "Trendy Future·Play Out of the Border - Story of Strange Things Season", which has triggered many hot topics.
In this marketing season, Suning Plazas in various places are based on the joyful tone of the festival, carry the feelings of family and country with commercial space, and show the beautiful business outlook with a younger approach. On October 1, 30 urban landmarks across the country were simultaneously celebrated for the motherland's birthday; on September 30, Suning light asset layout added new members, Liyang Suning Plaza was renovated, lighting up the city center; at the same time, 13 Suning Plazas/ Suning.com Plaza celebrated the anniversary celebration together . Suning Plaza in the country has in-depth links to the target customer groups through various gameplays such as cool play, national trend feast, theme curation, family and country celebration, and parent-child experience, creating diverse and interesting experiences for consumers from all over the world, further seizing the minds of consumers in multiple circles.
data shows that during the National Day, sales of 50+ brands such as fashion retail, gold jewelry, catering and food set a record, and 100+ brands broke the sales records during the operation period, and many brands ushered in an explosive performance. The beautiful record further established Suning Plaza as a city landmark and laid a new image of its commercial weather vane.
Innovative boundless marketing Create a new landmark for trendy toys
At present, offline field space integrating business, culture, emotions, social and other functions is leading the new development of the industry. Suning Plaza is actively exploring more sustainable services and values, insisting on using emotions as the link, using scenes as the innovation tool, creating differentiated services, leading an innovative lifestyle, and further improving customer consumption experience.
1, trendy new generation unlocks new young forces
Under the label of the youth era, business needs to constantly explore changing consumption trends, keenly capture new consumption trends, break through the constraints of the circle, adjust the posture and "go in both directions" with young people, so that they can be impressed.
Accompanied by the popularity of street dance and e-sports competition variety shows, shopping mall street dance and e-sports competition marketing activities have frequently become the latest weapon for shopping malls to absorb young customers. During this National Day Golden Week, Suning Plazas in various places have used vibrant street dance and passionate e-sports as new breakthroughs in scene marketing to create a super cool trendy toy experience, meeting the dual needs of young customers for entertainment and socialization.
In recent years, small and beautiful trendy sports have been rising, such as throwing frisbee boards, paddle boards, playing with land-punching boards... According to the "2022 Young People's Trendy Sports Report", more than 90% of young people are interested in the trendy sports that are popular nowadays. Judging from the overall data, frisbee ranked first and skateboard ranked second. As a branch of skateboarding, land surfboard (i.e., land rush), is becoming the new favorite in skateboarding in 2022.
Fuzhou Suning Plaza has created four trendy spaces: 800 square meters of Frisbee base, 320 square meters of trendy skateboard block, 800 square meters of basketball arena, and 1,000 square meters of Suwei trendy food block. During this short holiday, Fuzhou citizens can enjoy the ultimate trendy experience.
Wuxi Suning Plaza gathered with Xicheng skateboarding experts to create the National Day Golden Week skateboarding league and release the vitality of young trendy toys.
, which also has in-depth insight into sports trendy lifestyles, has combined with the two emerging popular sports of Frisbee and Lu Chong to create a "Trendy Toy Sports Festival". The first "Frisbee Championship" of Wuhu was held in the square outside the project, and the "City Lu Chong Park" was set up, opening up a new world of scarce and innovative trend toys for young people in Wuhu.
2. The national trend is rising, promoting cultural confidence
In recent years, excellent traditional culture has shined, showing its charm beyond time and space. The prevalence of Chinese elements not only makes traditional culture constantly rejuvenate, but also makes the Chinese people raise a high degree of cultural confidence. The national trend has risen with it and is highly praised by young people. In order to convey the cultural confidence of Oriental symbols, Suning Plaza launched a gathering order of "I see the trendy people", and moved the most trendy and intensive activities into major Suning Plazas, making every effort to set off the atmosphere of the trendy toy collection resort, presenting the beauty of time travel combining historical culture with modern space aesthetics.
zhenjiang Ning Square held the Oriental Hong Huaxia Cultural Festival. With one heavy, historical and ingenious cultural feast after another, it created a series of immersive ancient-themed cultural experiences: the Moon Worship Ceremony, the Chinese History and Culture Exhibition, the Ancient Style Garden Fair, the Ancient Style Art Festival, the Chinese Opera Exhibition and other wonderful activities took turns to take place. For a time, the zhenjiang literary and artistic youth flocked to them.
is on the 8th anniversary. Lianyungang Suning Plaza and Lianyungang Museum have created ALL IN LOVE Unlimited Love of Art and Beauty, linking the city’s cultural business card. The overall event of beautiful Chen is based on the bamboo slips in the museum's cultural relics Western Han " Shenwufu " as the prototype, and carved and displayed in various forms of Chinese characters. It is simultaneously coordinated with the writing interaction of guqin , Han dance and bamboo slips in the museum, full of classical cultural interest.
3. Hard-core curation demonstrates the style of a strong country
Only with a country can one have a home, and a peaceful and stable social living environment needs to be guaranteed by the strong strength of the country. On this National Day, Suning Plaza is also celebrating the birthday of the motherland in its own unique way: Suning Plazas in various places jointly launched theme curation, using super-combust elements such as military technology, aerospace, etc. to demonstrate the strength of a major country, arouse emotional resonance and recognition of consumers, and interpret a different "family and country feelings".
Suzhou Suning Plaza moved the aerospace technology exhibition to commercial space, focusing on displaying my country's manned space flight, deep space exploration and other space achievements, including models such as Long March series rockets, space station , and space service . Through this exhibition, citizens can see the journey and leap from space science exploration to aerospace science achievements, feel the national confidence that rises in their hearts, and inspire ordinary people to build their dreams in science and technology.
4, cute and interesting parent-child create a home game
In recent years, with the relaxation of the policies of two children and three children, the implementation of the "double reduction" policy, and the "post-80s" and "post-90s" have gradually become the main force in parenting, and the parent-child economy is becoming increasingly popular.
How do young parents walk their children during the National Day? Chuzhou Suning Plaza launched a stray animal adoption plan, using adoption instead of purchasing, cleverly combining charity with family and parent-child interaction; Jinhu Suning.com Plaza, in conjunction with Changzhou China Dinosaur Park Super High Knowledge IP, jointly carried out the "Walking Dinosaur Museum" exhibition and related stage plays, parades and other performances; Xindu Suning.com Plaza, in order to create different joy, introduced a magic circus and presented a series of difficult and exciting performances, which made the audience excited; Baotou Suning Plaza carefully planned an aerobic adventure, introducing an inflated animal theme exhibition, the cute inflated lion, inflated giraffe, inflated flamingo ... instantly captured the hearts of children and attracted many citizens to check in and take photos.
More than 100 new brands have been opened in Suning Plaza nationwide. New
At present, new consumerism is becoming increasingly prosperous, and personalization and youth have become new labels for commercial entities. Only by constantly renewing and reorganizing business brands can we continue to bring diversified new experiences to consumers. Suning Plaza focuses on continuous business adjustment and introduction of multiple categories to make the brand structure more perfect and more in line with consumer needs. The new store is collectively blooming in Suning Plaza in this golden autumn, improving the new supply on the consumer side and further enhancing the consumption experience.
According to statistics, around the National Day, , more than 100 new brands were opened in Suning Plaza nationwide, of which 30 were the first cities to enter, and more than 80 brands ushered in a new upgrade of ; including first-level stores, popular Internet celebrities, high-standard flagship stores, etc., covering catering, retail, digital, clothing, entertainment and other formats, forming a differentiated customer cluster aggregation through diversified business formats, directly reaching the hearts of consumer customers.
Among them, Fuzhou Suning Plaza has introduced 16 new stores including Adidashml5 Clover, SKECHERS, HAZZYS, LEEMONNSAN, Lilang Men's Clothing, elva, Laishen Tongling, Luckin Coffee Master Store, leading the new upgrade of urban consumption.
Wuxi Suning Plaza welcomes more than ten new brands to settle in, including Naixue's Tea upgraded and returned, Peacebird men's clothing, Beijing Tongrentang , sports trendy brand PRINCE, Peacebird men's clothing, Xiyouyou national women's clothing, Benfei, girl trendy brand KIRSH, Zhixiguan and other popular emerging brands have joined.
Lianyungang Suning Plaza retail brand has been greatly renewed, introducing unique and different styles of popular brands such as Golisi , Anta , Under Armour , Benshu, OMNIALUO Oberannu, Hs Haoshe, and Yuding. In addition, the specialty catering brand , Ge Laoguan , which has repeatedly queued up everywhere, has also entered it.
Suzhou Suning Plaza welcomes 13 new stores including Huawei Super Flagship Store, Fashion Women's EP Yaying , MEACHEAL, READ ME, JESSYLINE, Yuxiangfei , Impression Tree Concept Store, little MO&Co., Nestle Coffee , etc. Under the system, efficient and precise operation, Suning Plaza accelerates its binding with major brand merchants, jointly upgrades its dimensions, and transforms into a new highland of urban consumption. During the National Day holiday, Suning Plazas in various places remained high. The support of high popularity and marketing linkage allowed brand sales to continue to be transformed, and the performance of multiple brands reached new highs.
appears as the C position. Liyang Suning Plaza will be renovated and opened on September 30
On September 30, Liyang Suning Plaza opened to welcome guests. Liyang Suning Plaza is located in the central business district of Liyang City, . The project volume is 150,000 square meters, and is a new member of Suning’s light asset planning layout. Suning Plaza will re-position the urban landmark of Liyang , create a one-stop family leisure shopping center experience, continuously strengthen the introduction of iconic brands, let Liyang business be rejuvenated, and inject new ideas into the beauty of Liyang's city.
Liyang Suning Plaza uses a cutting-edge business perspective, integrating fashion retail, children's parent-child entertainment experience, leisure and health entertainment formats, quality catering, life aesthetics supporting facilities and other diversified business formats , and uses the first-store effect to maximize consumption. introduces first-class urban movie viewing with a total area of 2500 square meters Suning Cinema ; the first in Liyang, which adds new strength to urban study rooms, is the first in Liyang, which provides international professional fitness comprehensive services, and provides international professional fitness comprehensive services; Changzhou largest Huawei smart life experience hall ; Liyang's first one-stop large-scale fashion dynamic video game city Sky No. 1 ; Liyang's first music restaurant bar GA Beer Museum ; high-quality boutique life supermarket Suzhou and Hangzhou era ; the first full-scene fashion social space star party KTV; 1800㎡ super large children's parent-child paradise in Liyang, the first love kids ; the first national shopping center store of the global sofa master international brand HTL; one-stop smart life experience collection store Suning Yigou ; and the first image store in jewelry city: such as Zhou Dafu inheritance, DR, Internet celebrity catering Ge Laoguan, Master Bao and other brands are all entering Liyang for the first time.
It is reported that during the National Day Golden Week, Suning Plaza in Liyang ushered in a full explosion of customer flow and sales. Brands such as Suning.com and Suling Fitness have been listed on the top regional sales list, Chow Tai Fook, NIKE, Apple , Xiaomi and other brands have reached the top in the same city sales. Master Bao also opened its business and became the top one of the new stores in southern Jiangsu, winning the latest top-tier commercial in Liyang.
During the National Day, the epidemic situation in various places still showed a trend of scattered in multiple places and frequent occurrence in many places. While promoting consumption to the greatest extent possible, Suning Plaza actively cooperates with epidemic prevention and control work according to the arrangements of the local government.
In addition, Suning Plaza insists on high-frequency disinfection once every 3 hours a day. Health code approval and infrared contactless temperature measurement are set at the entrances and exits of the square, and dual testing is provided, and traffic standards are strictly implemented. Security personnel conduct fire prevention patrols once every 2 hours, and special personnel will supervise the important equipment rooms in real time, and special personnel will manage all activities in different areas, and all security personnel will complete safety training. Make every effort to ensure that you are safe and secure, making shopping more secure!
Whether it is marketing innovation or brand performance improvement, Suning Plaza seizes the opportunity of promoting consumption policies and creates diversified new business forms and new scenes. Theme markets, music performances and other activities have climaxed and are full of popularity. It accumulates consumption momentum in the experience of innovative scenarios, so that the commercial space is perfectly integrated with the feelings of the country and the trends, refreshing a new memory point for consumers. I look forward to Suning Plaza bringing more surprises to everyone.
