Last time the old witch visited Wanwan, Haitian Flavor Industry's employees actually took advantage of the popularity. Haitian Flavor Industry's response to this was quite slow, making people feel that it "awe" of public opinion Meng Yuhu.
This time some people questioned Haitian Flavor Industry's dual standards. Haitian Flavor Industry's response was faster than last time, but the response announcement did not give a positive answer to the questions questioned by the public. Why doesn’t it have a memory yet? Do you know the power of the keyboard warrior?
Lu Xun abandoned medicine and practiced literature back then because medicine can only save the physical pain of the patients. To truly save his own nation, he must first save the spirit of people and awaken the people's awareness.
Why is the short video questioning Haitian Flavor Industry's dual standards widely spread? One of the reasons is that it is very consistent with most people's cognition and stimulates the sensitive nerves of many people. I have to say that those videos have indeed done a lot of success in mobilizing emotions.
If you want to mobilize people's emotions of gratitude, satisfaction, happiness, etc., it will be very laborious; but once "double standards", "fakes" and "unfairness" are involved, and then arouse people's anger and hatred, people who follow the trend will definitely follow one wave after another. Just like the videos that questioned the fake last year were spreading wildly.
I read the comments and there are roughly the following:
- Why do you sell foreign countries without additives, but there are additives if you sell domestic countries?
—— Haitian Don’t say that you meet domestic standards, but the domestic standards are not determined by you?
- Sell good things to foreigners and bad things to people in their own country, Haitian, are you still the leader? Why are they so double standards? There are many loopholes in the above understanding of
. The most important prerequisite for comparison of
is that the comparison must be comparable. Borrow a comment:
Haitian Golden Label Light Soup. I know two types of things. One is Haitian 0 gold-branded light soy sauce, and the other is Haitian gold-branded light soy sauce. The former does not add additives, while the latter add additives.
You are comparing Haitian 0 gold-branded light soy sauce with Haitian gold-branded light soy sauce. Is it appropriate? Some people must say that Haitian 0 gold standard is exported abroad, while Haitian gold standard is domestic. Sorry, both and JD are sold, both 9.9 yuan.
I have always wanted to verify the comments from others, so I went to JD Haitian official flagship store this morning to check it out.
As expected, zero added gold standard light soy sauce 9.9 yuan, gold standard light soy sauce 9.8 yuan, a 1 cent difference.
It can be seen that the person who wrote this comment has indeed thought about it himself.
says that the condiment industry standards were formulated by Haitian, so Haitian argued that its products meet national standards and was not convincing.
So I checked the information about the soy sauce standard.
GB/T18186 is the standard for soy sauce that I can access.
The soy sauce bottle is written on GB/T18186, including Haitian Soy Sauce and Xinhe Weiji Fresh Soy Sauce. You can also verify it yourself. As shown in the figure below, in addition to checking the soy sauce bottle at home, open the JD official website - open the specifications and packaging - to see the product standard number. Including Qianhe Soy Sauce, Chubang Soy Sauce , and Lee Kum Kee are all GB/T18186.
So, is this national standard 18186 formulated by Haitian Flavor Industry?
data shows that there are 5 categories of relevant standards for soy sauce, and "GB18186" refers to the product standard, which is one of the five categories of standards. GB2717-2018 made provisions on the issue of food additives that are most concerned about this time, and the regulations pointed out that "the use of food additives should comply with the provisions of GB2760."
Here is quite interesting: the use of food additives in
soy sauce is in line with GB2760.
Could it be that GB2760 was also formulated by Haitian Flavor Industry? The link below
can view this standard PDF file.
https://kdocs.cn/join/gl8nh2u?f=101
Supplement: Relevant standards for the soy sauce industry
1. Sanitary standards
GB2717-2018. "National Food Safety Standard Soy Sauce".
2. Product standard
GB18186-2000 "Brewing Soy Sauce".
3. Detection method standard
my country's existing condiment testing method standards are such as: GB/T5009.39-2003 "Analytical Methods of Soy Sauce Hygiene Standards ".
4. Production specifications and other standards
GB/T22656-2008 "HACCP Application Specifications for the Production of Condiments".
5. Food additives allowed to be added in GB2760-2011 and limited amounts of
At present, the commonly used food additives for condiments mainly include flavor enhancer , preservative, thickener , and coloring agent.
Many companies are proud of formulating industry standards. Haitian Flavor Industry also mentioned in the "2021 Environmental, Social and Governance Report":
Haitian has also become the deputy chairman of National Condiments Standardization Technical Committee , and the secretariat unit of the Technical Committee of Soy Sauce and Sauce Branch. It has successively presided over and participated in the formulation of 4 national standards and 3 industry standards.
The company's prospectus in 2013 stated that the company participated in the drafting and formulation of multiple standards. Is
participating in the formulation of industry standards equivalent to deciding industry standards by taking the bill?
I remember the production standards of oyster sauce, and Lee Kum Kee also participated in the formulation.
In addition, there are many industry-standard projects. You will know after reading the GB2717-2018 document I shared earlier. Haitian said that the four national standards have something to do with them. I don’t know which ones are referring to. There are no food additive standards anyway.
After writing this article, many people will probably comment:
Don’t wash it, how much does Haitian give you?
Hehe.
I remembered a real event in the stock market recently.
Rainbow Group, which sells electric blankets, has risen sharply, with its stock price rising from 15 yuan in early June to the current 35 yuan. The company issued two announcements of abnormal stock price fluctuations at the end of September.
Investors asked:
According to news reports, since the second half of this year, European electric blanket imports have increased by 97%. As a leading domestic electric blanket company, can the company seize this wave of dividends?
The company replied:
Hello, the company's products are mainly based on the domestic market. is to promote export business, the company has formed an overseas market development department and service team to engage in product export business. The company's purpose is also to seize the export market and strive for breakthroughs.
After hard work, the company has obtained some export orders for electric blankets this year. Although the number of single orders is low and the overall value is not high, it is also a new beginning for the company. Thanks.
But investors don’t care about these things. They say you have them. They think that if you have them, you have them. They think that if you export more orders, you have more exports. Judging from this year's semi-annual report data, Rainbow Group has no shadow of exporting abroad; even if the company has formed an overseas sales team, how much can it account for the company's total sales in the second half of the year?
Sometimes I think short videos are good, broadening our horizons and making our lives more colorful and convenient.
Sometimes I feel that the spread of short videos really takes advantage of the weaknesses of human nature to the extreme.
, and not to mention what you also like to watch, the more it recommends to you. Just talking about emotional incitement, other media are simply ashamed of it. Short videos like
Douyin are more like tools designed by people who think about the system and provide entertainment tools for people who think about the system and those who think about the system. People who think with system two are rational, concentrate on thinking about problems, can analyze and reason; people who think with system one are quick to react, rely on intuition, and contain various biases. However, the more people think about the system two, the larger the commercial market available. People who design software such as , Douyin, and are unsuccessful.
The recent two public relations incidents show that Haitian Flavor Industry has a slow response and seems to be unaware of the "powerful" spread of new media.In addition, it seems a bit arrogant to the initiators of negative news. It may feel that it does not need to explain, or it may feel that even if it is explained, everyone will not understand, or simply seek legal means directly.
In fact, no matter how Haitian responds, the negative comments about it will not stop, and no matter how it responds, it will be wrong.
I hope Haitian will take a little more attention in the future to do public relations, just to treat it as a way to reduce unnecessary trouble for himself.
Some people turned out to be like hedgehogs, and they never work together when they encounter people and things they don’t like; later the edges were smoothed a little, not because they recognized other people’s ways, but to save trouble when doing things, and not let the troubles created by others delay their own speed of doing things.
brewed soy sauce is indeed a kind of ability, but now that public opinion is spreading more and more surgingly, public relations is also a kind of ability. Most people think about system two, and this has been the case since ancient times.
