1 cents per pound of native eggs sold for more than 600 kilograms on the day of opening. So how much does their store receive after these more than 600 kilograms of native eggs are sold? I received more than 30,000 yuan that day. So a month later, their small fresh food store not only did not lose money, but also achieved revenue of nearly one million yuan. How about
? Doesn’t it sound a bit unbelievable? How did they do such a small fresh food store? Looking at the success or failure of others, looking for our own way out, welcome to Jiangluo, an e-commerce thinking that can be used.
In fact, they achieved such good results when they opened their business. They simply used these three tricks [low-price drainage + free eggs + free balance]. Let’s first look at how their first trick "low-price drainage" is operated.
When their family opened, in order to get more entry rates, they did such an activity. As long as they spend more than 39 yuan in their family, they could add 1 cent to buy a pound of local eggs from their family. So after their event was spread, their two cash registers soon started queuing up.
So after a day, they sold 678 kilograms of local eggs, which means that at least 678 people participated in this activity at their home on the day of opening. Those who did not participate, plus those who spent a few dozen yuan, so they sold more than 30,000 yuan on the first day of opening.
So what is the purpose of their doing this activity? Is it to keep these customers and spend in their homes for a long time? So if you add 1 cent, you can buy a pound of local eggs. How many times can each person participate in it? Everyone can only participate once.
So everyone can only participate once, how do they keep these customers for long-term consumption? At this time, we are going to talk about their second move, "free eggs", so how did they do this second move? You only need to add 1 cent to buy a pound of native eggs, and you can become an ordinary member of their family. Then while you become an ordinary member, they will save you 15 pounds of native eggs in your membership card. That is to say, if you only add 1 cent to you, you will get 16 pounds of native eggs.
So what kind of task do you have to do to take away the 15 kilograms of native eggs in your membership card? You don’t need to do any task. As long as you come to spend the next time you spend more than 59 yuan, you can take away one kilogram.
So if you want to finish these 15 pounds, do you have to go to their house to spend 15 times? How much do you have to spend at least in their house? Do you have to spend at least more than 900 yuan? Then, does their second trick "free egg" make it possible for customers to spend multiple times in their house?
You may say, after you have finished picking up the eggs, will some people not come? In order to avoid such a thing, when you get the last pound of eggs, their clerk will tell you, congratulations on successfully upgrading to our gold card member. In order to thank you for your care, we deposited 500 yuan in your membership card.
The next time you come to consume, some products can be deducted by 10%, some products can be deducted by 8%, some products can be deducted by 5%, and some products can be deducted by 3%. Then your membership card has money. The next time you want to buy vegetables and the next time you want to buy fruit, where will you give priority to?
After two months of adopting this business strategy, their family has more than 1,800 gold card members. So what does this mean? Did more than 1,800 people have finished picking up the 15 kilograms of local eggs in their family in the past two months?
So what if these more than 1,800 people spend all the 500 yuan consumption money in one year? How much turnover can their fresh food store achieve in a year? We only use 5 points to make net profits. Can they also make 800,000 or 900,000? Do you understand what small profits and quick turnover mean?
