Author | Zhao Wenhua
Editor | Liu Jihao
Editor | Zhao Wenhua
Cars from different countries always carry strong regional attributes and humanistic characteristics, such as American - like track madman Corvette , using speed and strength to prove that the beauty of machinery cannot be eliminated, or like Hummer , crushing the entire region with its strong strength and becoming the eternal love in the hearts of a few people.
"Love is the most advanced existence in this world", which is probably the purpose of General Motors launching the new lifestyle platform "The Durant Guild" (Chinese name Lange).
Why is it called a brand new life platform? Because the platform has two major business sections, one is to introduce cars with scarcity and even collectibility under General to carry out imported car business; the other is to create exclusive communities through user co-creation to enhance the internal stickiness of player organizations, similar to Guild's "guild" nature.
Why is it named after "Dolanger"? This starts with General founder William Durant (William C. Durant).
Durant, can be used to build cars and live
Those who know GM may know two legends, Louis Chevrolet and David Dunbar Buick, but in fact, William C.Durant is the founding father of the GM empire. He also has a nickname called Billy.
879-1901, Durant, who believed in "life never stops and never stops", got rid of the fate of a salesman and founded a carriage factory. The following year, he pioneered a new era in General Motors' history - he established a car company to start selling Buick brands. He then arrived in Ferlint, Michigan, and co-founded the first factory (GM's first factory) with another partner Josiah Dallas Dort, which started his brilliant life.
907, Durant, who was full of confidence, hoped to take Ford Motor under his command, but the result was an attempt, but this did not hinder his pace of acquisition. In the next 16 months, he acquired 22 companies with a flash, thus becoming "the fastest acquisition first person in history."
In the following 10 years, Durant continued to take charge of General Motors, laying a solid foundation for General Motors to surpass Ford in all respects and become the largest automobile manufacturing company in the United States. Therefore, Durant and the three mentioned above are called General Motors' "soul characters".
"There is no banquet that will last forever." Due to major differences in business philosophy, Durant left GM in 1920. Two years later he launched two cars, one of which was Durant.
Although car is Durant's lifelong dream, it does not prevent him from becoming a high-end life player who likes to try it out. He has a wide range of knowledge, plays the piano well, and is good at equestrianism. For multiple considerations of history, character design, spirit and value, General Motors decided to name the newly launched new life platform "The Durant Guild".
Daolanger, the brand new life platform
In the world of the Internet, the most undesirable platform is the platform. How will "Dolanger" positioned in a brand new life platform play? The author will talk about it in combination with its first offline exhibition.
General Motors will place its first "Dolanger" new life platform pop-up store in Shanghai World Expo Park . The flash store will also be the main way for the platform to implement and promote it in the early stage.
The one who received us was the "Dorange" brand ambassador - they are "slash youth" like Mr. Durant, which also determines that the sales attributes of this platform are not the strongest, but are more like a "guild" that has strong social attributes and attaches importance to co-creation and sharing. According to the brand ambassador, they have received a lot of American players in the past seven days.
There are several creative settings in the store that are very stylish: one is the "Hi Billy" SPACE with three-point chicken soup and a very technological sense (as shown in the picture above); the other is the Corvette Racing Center, with headphones, the world is left with only the whistling sound of performance thugs, which is the purest and most exciting sound of the engine.
Of course, those iconic cars introduced are the soul bonds of "Dorange": the absolute C position is the Corvette, known as the "American National Treasure Racing ". It uses a wild and unruly muscle supercar shape, a carbon fiber kit full of Z07, and the manic V8 engine (maximum output is up to 495 horsepower) and a powerful performance of 3 seconds to prove what the American performance ceiling is.
In terms of its popularity in China, Corvette naturally cannot compare to the "cow and horse", but in the field, its strong mid- and late acceleration often makes the opponent eat dirt. For Americans, Corvette is both a car of faith and a heritage and representative of the American spirit.
Next to Corvette is an electric Hummer. The huge tire is enough to level up all journeys, and it is also the world's first pure electric Hummer. What made me curious is how large a battery pack this "big Mac" needs to match its battery life, but it turns out that I underestimated the strength of this electric Hummer, and its battery life is not inferior to those excellent electric cars on the market.
DENALI, which is full of nobleness, belongs to the high-end model of GMC. On it, you can understand all the full-size American understanding of luxury. The large-size four-sided silver grille is so high-profile that even the "oil princes" cannot refuse, and the honest and solid figure has returned to the most true state of American luxury. Of course, what excites the most "mechanical control" is its hardest powertrain - the 6.2L eight-cylinder engine can squeeze out 426 horsepower maximum horsepower and 624 Nm maximum torque super power.
In the Chevrolet SUV family, Chevrolet Tahoe is also a well-known member because it is the royal car of American FBI . However, the new generation of Tahoe produced on the same platform as Suburban (Saboban) seems to have changed its design style, especially the front face has added more sporty elements.
If performance supercars are born for roads and tracks, then these hardcore big SUVs are born for crossing mountains and rivers. Lin Yutang said, "A true traveler should be a wanderer, experiencing the happiness, temptation and adventure of the wanderer." For Americans, the United States and the West are undoubtedly the most suitable paradise for wandering. Here, a full-size hard-core SUV is irreplaceable - not only functionally irreplaceable, but also spiritually irreplaceable. It is precisely because of this profound history that it has given American hard-core off-road and even pickup truck culture the most unique foundation, and has given birth to a bold, fearless, free and daring lifestyle.
Finally,
It is undeniable that smart electric vehicles are popularizing at the speed of light. One day, we have to wave goodbye to those hard-core cars with large displacement. Apart from world-class tracks, perhaps we will never be able to hear the violent roar of the engine in the future.
Fortunately, the new life platform of "Dolangge" that has just been launched has also given a few people a carnival position. So, it’s the same thing, buy and cherish it. Maybe some models will become the last out of print, maybe the roads it walks with you, the water it flows, the mountains it crosses, the track it goes down will become unforgettable in this life.
There is a saying that goes well: In addition to money, life savings should also be saved.
(Friendly reminder: If you like American-style top-notch goods, please follow the Daolange official account on the 20th of this month. There will be a grand online press conference at that time)
Copyright statement: This article and video are exclusive original manuscripts of Line Gentiles. Please do not reprint
without authorization. Pictures are real photos taken by Line Gentiles. If you need to use it, please contact Line Gentiles
