The old way in the new world.
1
Virtual Human CEOO
Virtual Human, became popular at a speed visible to the naked eye.
When it comes to this word, many people's memories are still 10 years ago. At that time, Luo Tianyi , produced based on voice synthesis software, officially debuted as a Chinese virtual singer, and became popular in the music industry for several years afterwards.
In addition to Luo Tianyi, there have been more and more virtual people in the past two years -
In September 2021, Tsinghua University 's first AI virtual student " Hua Zhibing " appeared in front of the screen for the first time.
In October 2021, Douyin virtual beauty expert "Liu Yexi" debuted. She just released 3 videos and gained nearly 8 million fans.
In December 2021, Vanke awarded the headquarters' Best Newcomer Award to Cui Xiaopan - a virtual person...
▲Liu Yexi
Virtual singer, virtual student, virtual internet celebrity, virtual employee We have all seen it Well, have you seen the virtual boss of ?
An announcement from a listed company gave the answer. Half a month ago, NetDragon Company (00777.HK) issued an announcement through its official website stating that its subsidiary Fujian NetDragon Computer Network Information Technology Co., Ltd. appointed Tang Yu, the first virtual digital executive, as CEO of .
Yes, you read that right, virtual digital people can also serve as CEO, The first virtual human CEO in China was born.
In most enterprises, the CEO is the highest administrative official responsible for daily affairs, mainly responsible for the appointment and removal of managers, executing board resolutions, presiding over the company's daily business activities, etc. He is one of the core decision makers of the enterprise.
Seeing this, some people may be puzzled. Can a virtual person complete these operations?
According to the announcement of Netlong , Tang Yu will help the company streamline work processes and improve the quality of work tasks and execution efficiency. At the same time, the "Open Letter from Tang Yu to NetDong's Classmate" released by NetDong mentioned Tang Yu's two major responsibilities -
to the outside world, speaking for the Metaverse organization and disclosing the company's strategies and achievements.
internally, continue to help the company implement "AI+ management" and improve organizational efficiency.
It is obvious that this virtual CEO does not actually involve the core decision-making and communication links, and it still exists more in the form of a "AI employee".
In the article in Times Weekly, Zhang Dexin, an expert from the National Cultural Trade Innovation and Development Think Tank, believes that it is not worth a surprise to appoint a virtual digital person as the rotating CEO, but there is still a need for real person support behind it. An AI practitioner even said bluntly -
appoints a virtual digital person as CEO, and the hype is even more suspicious.
What exactly does NetDragon want to do?
2
33 rushes to the meta universe
3Net Dragon actually gave the answer in the announcement -
Meta universe.
Whether the virtual man Tang Yu can be the boss is not important. What is important is that it can convey to the outside world the signal of NetDragon digital transformation and layout of the meta-universe.
In the past two years, the popularity of the meta universe is self-evident. Google , Microsoft , Amazon , Apple , Huawei , Alibaba , Tencent and other giants have made continuous layouts, Facebook is even more Directly change the name Meta to declare your determination to make efforts in the metaverse.
From this perspective, seizing the frontier of the popularity of the meta universe is the direct reason why NetDragon appointed Tang Yu as CEO. Let’s take advantage of the popularity and take advantage of the pit. The old way in the new world. 1
Virtual Human CEOO
Virtual Human, became popular at a speed visible to the naked eye.
When it comes to this word, many people's memories are still 10 years ago. At that time, Luo Tianyi , produced based on voice synthesis software, officially debuted as a Chinese virtual singer, and became popular in the music industry for several years afterwards.
In addition to Luo Tianyi, there have been more and more virtual people in the past two years -
In September 2021, Tsinghua University 's first AI virtual student " Hua Zhibing " appeared in front of the screen for the first time.
In October 2021, Douyin virtual beauty expert "Liu Yexi" debuted. She just released 3 videos and gained nearly 8 million fans.
In December 2021, Vanke awarded the headquarters' Best Newcomer Award to Cui Xiaopan - a virtual person...
▲Liu Yexi
Virtual singer, virtual student, virtual internet celebrity, virtual employee We have all seen it Well, have you seen the virtual boss of ?
An announcement from a listed company gave the answer. Half a month ago, NetDragon Company (00777.HK) issued an announcement through its official website stating that its subsidiary Fujian NetDragon Computer Network Information Technology Co., Ltd. appointed Tang Yu, the first virtual digital executive, as CEO of .
Yes, you read that right, virtual digital people can also serve as CEO, The first virtual human CEO in China was born.
In most enterprises, the CEO is the highest administrative official responsible for daily affairs, mainly responsible for the appointment and removal of managers, executing board resolutions, presiding over the company's daily business activities, etc. He is one of the core decision makers of the enterprise.
Seeing this, some people may be puzzled. Can a virtual person complete these operations?
According to the announcement of Netlong , Tang Yu will help the company streamline work processes and improve the quality of work tasks and execution efficiency. At the same time, the "Open Letter from Tang Yu to NetDong's Classmate" released by NetDong mentioned Tang Yu's two major responsibilities -
to the outside world, speaking for the Metaverse organization and disclosing the company's strategies and achievements.
internally, continue to help the company implement "AI+ management" and improve organizational efficiency.
It is obvious that this virtual CEO does not actually involve the core decision-making and communication links, and it still exists more in the form of a "AI employee".
In the article in Times Weekly, Zhang Dexin, an expert from the National Cultural Trade Innovation and Development Think Tank, believes that it is not worth a surprise to appoint a virtual digital person as the rotating CEO, but there is still a need for real person support behind it. An AI practitioner even said bluntly -
appoints a virtual digital person as CEO, and the hype is even more suspicious.
What exactly does NetDragon want to do?
2
33 rushes to the meta universe
3Net Dragon actually gave the answer in the announcement -
Meta universe.
Whether the virtual man Tang Yu can be the boss is not important. What is important is that it can convey to the outside world the signal of NetDragon digital transformation and layout of the meta-universe.
In the past two years, the popularity of the meta universe is self-evident. Google , Microsoft , Amazon , Apple , Huawei , Alibaba , Tencent and other giants have made continuous layouts, Facebook is even more Directly change the name Meta to declare your determination to make efforts in the metaverse.
From this perspective, seizing the frontier of the popularity of the meta universe is the direct reason why NetDragon appointed Tang Yu as CEO. Let’s take advantage of the popularity and take advantage of the pit.
public information shows that Tang Yu is a simulated human-type AI robot independently developed by NetDragon. He started working on September 6, 2017. He has served as the vice president of NetDragon and has been deeply involved in the company's AI+ management, meta-universe organization strategic planning and projects.
Interestingly, in addition to Tang Yu, NetDragon also has AI assistant Tang Xiaoqing and AI project manager Tang Sheng. The AI team they form can be responsible for some administrative affairs, such as more than 300,000 people who have approved forms, nearly 500,000 people who have issued business reminders and warnings.
In early 2022, NetDragon released the NetDragon Huayu Education Metaverse Organization Strategy to the outside world, officially conveying its determination to enter the education Metaverse Organization to the outside world. In addition, according to the official information, NetDragon has currently disclosed the meta-universe layout:
holds annual meetings in the meta-universe space, releases the meta-universe organization strategy (education), promotes the office model without the need to join the company, and uses the meta-universe. The universe supports , the two sessions, and the online interviews of , and the layout of overseas meta-universe games...
. Behind the dragon's concern for the meta-universe is such a huge market. According to the forecast of PwC , the market size of yuan universe will reach US$1.5 trillion (about RMB 10.3 trillion) by 2030.
And virtual humans are an important part of the general metaverse. According to the data from YiBang Power , in just two years, China has had 288,000 "virtual people" companies, and capital has even poured into this field crazily -
has raised 4,500 financings in two years, with 250 billion yuan investment.
Facing such a market where hot money is everywhere, how can NetDragon not be moved? Moreover, NetDragon's ambitions are far more than virtual people.
3
core game is suspected of gambling, and it is hard to find a way out
If we only look at the financial report, NetDragon seems to be very far away from the meta universe.
financial report shows that in 2021, NetDragon's total revenue was 7.035 billion yuan, and the two major business segments of the game and education contributed 51.8% and 45.9% of the revenue respectively.
By the first half of 2022, the proportion of revenue from the education business rose to 56.8%, and the revenue from the game business fell to 41.9%.
Don’t look at education and games as they go hand in hand, in fact, NetDragon really entered the field of education in 2015, when it acquired Promishu, the world’s largest intelligent education hardware manufacturer.
Before that, NetDragon's main business was only games.
1999, Liu Dejian brought his cousin Liu Luyuan and founded NetDragon Company together. By the way, Liu Dejian's mother Yang Zhenhua was a university professor and researcher. In 1985, she invented the first health product in China to use bioengineering technology . Later, she went into business and the product "Yang Zhenhua 851" was once sold.
Over the years, NetDragon has accumulated game IPs such as " Magic Domain ", "Conquer", " Heroic Soul Blade ", and "End of Oath", although it is not as good as Tencent, NetEase, Sanqi Interactive Entertainment , etc. It is a company, but it is also considered a leading domestic game manufacturer.
Although NetDragon has several game IPs, the most core of them is undoubtedly "The Magic Realm". In the financial report, NetDragon mentioned that the IP revenue of "The Magic Domain" has increased for seven consecutive years. Some media have summarized that the reason why this game launched in March 2006 can become the "evergreen tree" of NetDragon is inseparable from the following reasons -
free, XP skills, and joint operation.
With the commercial success of "The Magic Realm", NetDragon landed on the Hong Kong GEM as early as the end of 2007 and became a hot game company.
"The Magic Realm" made NetDragon make a fortune, but from the perspective of some players, this game is a nightmare.
In the consumer service platform Black Cat complaint, some users complained that "Magic Domain" was suspected of gambling.He said that he lost about 800,000 yuan -
is still in debt, his car house is sold, and his wife is running away.
▲Photo source Black Cat Complaint
This is not an isolated case. According to the previous review by Mustang Finance, over the past 10 years, players have been reporting on gambling in "Demon Realm", and some players even "lost" millions.
China Business News and other deep lines reported an amazing case. In June 2020, a player who was only 26 years old even ended in an extreme way of "drinking pesticides" after many failed accusations. Your own life.
According to the game rules of "The Magic Realm", there are two currencies, one is the ordinary game currency, which can be obtained for free in the game. The other type is magic stone, which is mainly obtained by recharge of RMB, which is commonly known as "krypton gold".
Here, there is a gameplay called " Alama Soul ". Players can only purchase virtual props Alama weapon spirit after recharge and obtain "magic stone". Through the "fusion of weapon spirit", players have a certain probability of obtaining higher-level weapon spirits (can be exchanged for money); once the fusion fails, players lose cash investment in purchasing weapon spirits and can only gain some "experience value".
▲Picture source network
But according to the feedback from players, there are big problems with this mechanism that claims to be "stable profit but not loss" -
is like going to a lottery in reality. If the lottery box is empty, then I will do it no matter what. It is impossible to draw any prize.
For this reason, players have reported that the game "Demon Realm" is suspected of gambling and fraud.
Faced with the players' reports for several years, NetDragon still doesn't think it is suspected of gambling. Players have no way to complain, and they are helpless to make extreme actions.
Objectively speaking, some players are "are good at gambling", and if they lose, they can only admit defeat. But for a game with a wide impact, if the game mechanism may induce "gambling", is it also the responsibility to adjust the mechanism and purify the game environment?
's answer to this question is probably more important than transforming education and entering the meta-universe. Both players and NetDragons should understand that there is something in this world that once you get used to it, it will be difficult to quit. It will lead people to the real abyss.
Its name is greed.
He said that he lost about 800,000 yuan -is still in debt, his car house is sold, and his wife is running away.
▲Photo source Black Cat Complaint
This is not an isolated case. According to the previous review by Mustang Finance, over the past 10 years, players have been reporting on gambling in "Demon Realm", and some players even "lost" millions.
China Business News and other deep lines reported an amazing case. In June 2020, a player who was only 26 years old even ended in an extreme way of "drinking pesticides" after many failed accusations. Your own life.
According to the game rules of "The Magic Realm", there are two currencies, one is the ordinary game currency, which can be obtained for free in the game. The other type is magic stone, which is mainly obtained by recharge of RMB, which is commonly known as "krypton gold".
Here, there is a gameplay called " Alama Soul ". Players can only purchase virtual props Alama weapon spirit after recharge and obtain "magic stone". Through the "fusion of weapon spirit", players have a certain probability of obtaining higher-level weapon spirits (can be exchanged for money); once the fusion fails, players lose cash investment in purchasing weapon spirits and can only gain some "experience value".
▲Picture source network
But according to the feedback from players, there are big problems with this mechanism that claims to be "stable profit but not loss" -
is like going to a lottery in reality. If the lottery box is empty, then I will do it no matter what. It is impossible to draw any prize.
For this reason, players have reported that the game "Demon Realm" is suspected of gambling and fraud.
Faced with the players' reports for several years, NetDragon still doesn't think it is suspected of gambling. Players have no way to complain, and they are helpless to make extreme actions.
Objectively speaking, some players are "are good at gambling", and if they lose, they can only admit defeat. But for a game with a wide impact, if the game mechanism may induce "gambling", is it also the responsibility to adjust the mechanism and purify the game environment?
's answer to this question is probably more important than transforming education and entering the meta-universe. Both players and NetDragons should understand that there is something in this world that once you get used to it, it will be difficult to quit. It will lead people to the real abyss.
Its name is greed.
