consulting and training industry wants to be famous and expand, successful cases are very important, just like when recruiting a senior executive, resume is very important. Therefore, teachers at consulting companies will try to find ways to "touch off" some well-known companies. Sometimes they call sesame a watermelon, and sometimes they even refer to deer as horses. Anyway, it is difficult for the outside world to know the truth, and companies that are "touched down" Those who turn a blind eye will not be serious.
Of course, the teachers also know that these "accidental" success stories have bad origins, and they usually only talk about them in the company's internal training classes or when selling to customers. They are just "word of mouth", like Professor Chen Very few people publicize this on the Internet.
Before , Ye Maozhong, the salesperson of company, liked to tell stories about the brands that Mr. Ye had served, especially those brands that grew from small to big, such as how Ye served Zhen Kung Fu and what good ideas he came up with for Zhen Kung Fu. , it was told very vividly, I forgot the specific plot, but later the salesperson came out and said it was all made up.
Around 2010, there was a company that did executive training that was very popular. Their founder, Dr. Jiang, was famous for Vanke and Tsingtao Beer . Dr. Jiang was invited to conduct training for a few days, and then promoted it. It seems that the two companies are only able to grow because of Dr. Jiang.
After Wong Lao Kat became famous, it also encountered some problems. A planner surnamed Hua asked the company to promote Wong Lao Kat as his planner, but the fact was that he planned the carton version of GP Wong Lo Kat, and in the end, GP Yao was dissatisfied and ended the order.
There is a company in Guangzhou that does amoeba consulting. It did a apple cider vinegar company's amoeba project. The project was not completed. As a result, the business owner drove him away and was called a liar. Later, the company encountered For beverage companies, sales staff still use it as a success story to show that they have industry experience.
There used to be a company in Shanghai that was very popular in online investment promotion and almost went public. Of course, it is almost gone now. When it first became popular, it was because of the promotion of a "successful case". A company that built underground garages recruited hundreds of people at a time through the so-called "connection" type of investment. Many agents were retired officials or relatives, and many similar companies I was very excited after hearing this, and wanted to make a profit by following the example. The fact is that before the project was completed, this underground garage company was closed due to various reasons. It was really not considered a success in attracting investment.
