Chengdu people, how do you spend the summer?
Hot pot Ice powder CP, tea and mahjong game;
A young white-collar worker who works from 9 to 5 is having a drink with music in the night;
A mother who has a mythical beast in her family is looking for secrets on how to tame the beast;
is about to start a new journey Graduates are busy attending parties...
Eat a bowl of human fireworks and drink a few cups of the ups and downs of life.
In the eyes of Chengdu people who love to eat and play, living a fast-changing and lively life is the true meaning.
So, how can Longhu Tianjie , which is committed to innovating diverse consumption scenarios and achieving more emotional links with consumers, meet the needs of Chengdu style consumers with rich emotions?
Xichentian Street next to the New Jinniu Park has a full summer atmosphere
A romantic and pleasant "A Midsummer Night's Dream on Tianjie" may give the answer.
It is said that life of Chengdu people begins after sunset.
Chengdu on a summer night transformed into a city with swaying lights. Office workers in the High-tech Zone Software Park and Tianfu 12345th Street office buildings said goodbye to the busy day and ushered in their own rhythm of life.
Deng Bin, who lives in Wuhou New City, is an economic dispute lawyer in a suit and leather shoes who can use several professional terms in one sentence. No matter how late he works overtime and how fast his brain is running, as soon as he exits the subway and sees the brightly lit Wuhou Xingyuehui with the words "Enjoy Day and Night Life" above his head, his tense nerves will relax.
Actual photos of Chengdu Wuhou Xingyuehui
"The daytime is as busy as a top. Only after get off work, when I see children running and laughing in the fountain, people walking, and when I hear the faint music of Live House, do I feel that my day has begun."
Although he often travels, Deng Bin always goes to Wuhou Xingyuehui’s Hua·Live House to have a drink and relax every time he returns home from a business trip: “When I was a child, in the summer, I would take a bench to blow the wind in the courtyard and chat with my friends. Eat watermelon. The Xingyue Hui in front of my house feels like a big courtyard. Sitting alone in the Live House, or looking down at the fountain on the second floor, I feel very calm. Peng's painting·LiveHouse
In addition to relaxing and spending time alone, Deng Bin, who is nicknamed the "sultry man" by his friends, also has a rock heart. In his opinion, summer belongs to music, carnival and restlessness. Only by sweating like rain and singing and screaming can the passion of summer be reflected.
"The New Year's Eve music festival at the beginning of this year was awesome. The atmosphere was so high. DJs, rhythm parties, and African drums were all beating. The entire Xingyue Club was like a carnival party scene." Deng Bin said with unfinished content: "There are a lot of music activities here in July. There is a PK competition for resident singers, and there is a midsummer electronic music party at the end of the month. When I hear the name, I get excited. I have made an appointment with my gay friends to play all night long!"
Wuhou Xingyue Hui New Year's Eve Concert
Compared to Deng Bin who is more into the rock style, Sisi, a girl born in the 1990s, prefers the literary and artistic specialty market here.
At the beginning of the lanterns, the night and light and shadow reflect each other. Amidst the crowds, various stalls and carts are lined up in the market. Surrounded by ambient lights and light music, a variety of food, Internet celebrity products, flowers, pottery, and creative accessories are dazzling, and the city is flooded out. The lively atmosphere of fireworks and innovative fun.
Evening in Wuhou Xingyuehui
"I like to go to the market. In addition to finding the gadgets I like, I can also make all kinds of friends and chat together. Some people are corporate employees or bank white-collar workers during the day, but they become... Bartenders and baristas make me feel like life is amazing."However, Sisi also admitted that most markets in Chengdu are currently very homogeneous, and markets with distinctive characteristics are relatively rare.
"Summer nights, evening breeze, beaches, camping, outdoor movies, music, beer and food, every element It’s all exciting. "
Sisi is full of expectations for the Tianjie Summer Evening Market that will open in July: "Maybe I can make many like-minded friends, and there will also be an American-style road market in Xingyue Hui. I will wear it when the time comes. Denim shorts, with a cowboy hat, singing Hotel California. ”
Real photos of Wuhou Xingyuehui Market
Nightlife represents freedom, release and casualness, which is exactly the life attitude pursued by modern urban young people.
Night economy , which measures prosperity, comfort and convenience, is a city The soul of summer.
The latest "2022 City Business Charm Ranking" shows that Chengdu has topped the list of new first-tier cities for seven consecutive years. In Chengdu, the "night economy" has become a source of emerging economic vitality and a beautiful landscape for urban development. It is also a "new blue ocean" for urban consumption, a high-level vision that comprehensively enhances urban business vitality and urban charm.
In the stock era, all businesses are looking for new growth points, extending business hours, and expanding business directions to keep up with the trend. Tianjie has attracted many "night owls" to gather here by creating a diverse consumption scene, adding a touch of brightness to the summer night consumption scene in Chengdu.
The human fireworks are rising in the night
with the summer mode. Opened up, the old Chengdu mother began to look for a new world to compete with the "mythical beasts".
"Since he was 3 years old, I have lost ten pounds every year during the summer vacation in kindergarten, and my family is in a state of panic every day. Speaking of the parent-child war every summer, Yan Yanran, the mother of a 6-year-old boy, sheds tears.
However, Yan Yanran, who has three years of experience in fighting with mythical beasts, already has some experience: "The boy is full of energy, so let him He exercises more and finds a place where he can discharge his energy while meeting various needs such as work and family life. "
After inspecting multiple baby-walking destinations, Yan Yanran settled on Xichentian Street: "The transportation here is convenient, and there is a park outside, where the kids can run around; there are children's playgrounds, various training classes, and a playground on the top floor. Basketball, shopping, food, drinks and entertainment are all available, so it’s easy to spend a summer vacation. "
6 Tianjie Festival Cute Baby Activities
What surprises Yan Yanran the most is that most of the rest areas in Tianjie can be plugged in. "In Tianjie, I can walk my baby without delaying work, and I can bring my laptop with me. Make plans and check information without worrying about charging issues. Even if you are meeting with clients, you can make an appointment at , Starbucks, or Naixue here. The environment is nice and cool. "
Behind the shopping mall walking baby is the general trend of parent-child consumption towards IP-based, scene-based and segmented consumption under the background of consumption upgrading.
Some people in the industry said that compared with other commercial formats, the children's business format has unique advantages in attracting customer flow. Advantages. As the new generation of parents born in the 1980s and 1990s become the decision-makers for children's consumption, competition in the children's business is intensifying.
"Quality education is becoming more and more important now. In the past, art education was the most important. , now the importance of physical education is also increasing. Tianjieli also has multiple training brands such as art, dance, physical fitness, basketball, etc., which is very comprehensive. And while my children are studying, I can also go shopping. Many brands are holding activities during the summer, which is very cost-effective. Another mother, Ms. Wang, said.
Children at Xixifu Bookstore on Xichentian Street
While the children's business is booming, Tianjie is also building a whole-industry consumption chain for family customers with a combination of multi-point linkage formats, expanding into comprehensive formats, and continuously releasing scale effects.
"Weekends and summer vacations are the best times for business, and a large number of customers are mothers who accompany their children to classes. When their children are in class, the mothers just moisturize or make small bubbles." Works at MYSKIN Skin Management Center on Xichentian Street personnel said.
Tianjie stands at the forefront of the development trend of parent-child business. While introducing distinctive and diversified experiential parent-child business formats and brands, continues to expand parent-child companion experiential consumption content. It also intensifies innovation to create an immersive parent-child experience. Experience space brings more exciting gameplay to parent-child families.
Actual photos of the Xichentian Street Fun Carnival
It is understood that this summer vacation, the Summer Evening Fair on Xichentian Street will have interactive performances by children’s clowns, pet outdoor interactive competitions, etc., which will bring excitement to parent-child families. experience; Shangcheng Tianjie will hold a children’s street dance competition and awards ceremony, presenting a visual feast of cool baby dancers.
In the smoke-free parent-child battlefield of summer vacation, Tianjie may be the baby-walking holy place that mothers and fathers dream of.
Summer is the sad and romantic graduation season.
Xiao He, a college entrance examination student from Chengdu Jiaxiang Foreign Language School , was accompanied by his family to check his scores. He scored 639 in liberal arts. "I felt very confused after the scores came out, and I was a little unsure of the direction to fill in the application form."
couldn't stand the seemingly normal but extremely cautious family atmosphere. In order to relieve his anxiety, Xiao He, a top student, found a healing space in Binjiang Tianjie - Cat Power to the Cat Space Station. "Touch the cat's paws and belly can help you think more clearly, and think about the future based on your hobbies, family resources, school situation, career space and other factors." This cat cafe has preliminarily finalized its arrangements for the next four years: "I can't get into Peking University . My first choice is Beijing Normal University , majoring in law. After many discussions with my family and relatives, they are also relatively supportive." The little boy who submitted his application He went to the Fighting Evolution Hall in Tianjie to play a round of Muay Thai that night and sweated all over.
In Xiao He’s view, in addition to meeting shopping needs, Binjiang Sky Street is created through multiple scenes to provide different emotional values.
“After filling in the application form, I have to have dinner and party with my classmates and teachers. Karaoke, playing video games, playing secret rooms, and script killing are all on the schedule. There is a basketball court in Shahe Park next to Binjiang Tianjie. I can play basketball and have fun there. ." Xiao He arranged his trip like a treasure.
Compared with Xiao He, who is full of ambition after completing the college entrance examination, Zhizhi, a fresh graduate from the Qingshuihe Campus of the University of Electronic Science and Technology of China, is a little sad. "We have four sisters in the dormitory. One has got her favorite offer, one is preparing to return to Jiangsu, and the remaining two continue to study for graduate school. They have been together day and night for four years in college, and they are particularly reluctant to part with them."
In the unforgettable time on campus, Times Street opposite the school occupied an important position.
"For birthdays, I go to Xiaopang Barbeque and Haidilao . When I buy clothes, I go to Uniqlo . For stocking up in the dormitory, I go to Autole. For team building, I go to the party hall and the secret room. When I fell in love in my sophomore year, my sisters stayed with me. Go to and sing karaoke at until midnight. There are often activities held in the square outside, such as national fashion Hanfu, etc., which is very suitable for college students. "In the hearts of the four sisters, Times Street is not only a commercial and entertainment center, but also a condensed place. Good memories from college days.
A bustling scene in Chengdu Times Street
Under the wave of Generation Z consumption, traditional consumption needs and concepts have been reshaped. More new generation consumers hope to tear off labels, seek emotional interaction, and experience a life with warmth and texture. In this way, people are increasingly willing to pay for social and spiritual consumption.
According to insights from the GenZ white paper, “social networking” has become the main consumption motivation for Generation Z youth. A shopping mall is not only a shopping space, but also a place that provides interesting, considerate, social, and life experiences.
Therefore, among the many good-looking commercial carriers competing for traffic, ’s interesting business soul can stand out .
Tianjie is well aware of this. Through clever empathic space design, presentation is consistent with the demands of the target customer groups. While meeting individual consumption needs, creates a unique experience by segmenting young consumer circles. Scene atmosphere, creating IP to increase topicality, holding different theme activities, etc. constantly trigger emotional resonance , shaping emotion, cognition and happiness, thereby gaining more customer flow and consumption.
"There are many shopping malls in Chengdu, but we love shopping at Sky Street. The four of us, who are about to crowd into the sea of people and enjoy our own excitement, will also meet at Times Sky Street for the last time during the graduation season." Zhizhi said.
Chengdu Times Tianjie event site
"The setting sun is indulged in the orange sea, and the evening breeze is immersed in summer love."
html Tianjie in July is about to set off a wave of "Ideal Life Carnival", with cute pets, cute babies, and collections City and other IP activities will all kick off. Chengdu people’s Midsummer Night’s Dream in Tianjie may have just begun...
Chengdu Longhu
