From a TV host to a top anchor with a monthly sales of tens of millions, from a small group of four people to a large team of more than 30 people, from making short videos to live broadcasts of e-commerce products, from a few hundred yuan per game to breaking a single game Eight

has gone from being a TV host to a top anchor with monthly sales of tens of millions, from a small group of four people to a large team of more than thirty people, from making short videos to e-commerce live broadcasts, from a few hundred yuan per game to a single game Breaking 8 million, it only took him two years to go from one person's account to an MCN organization. He is the founder of accounts such as "Boss is at work" and "Boss and Zhiling " that are extremely popular among fans on Douyin . Sun Haoming, a 37-year-old innovative entrepreneur.

"Development requires innovation, and you also need to step out of your comfort zone."

When we first met, Sun Haoming was busy filming Douyin videos, "Wait a moment, I will be over soon." After a brief interview , he immediately devoted himself to filming. "'618' is coming soon, and the pace here is tighter." Sun Haoming led reporters into his live broadcast room and introduced the carefully selected products on the shelves in an orderly manner. From research to product selection, he worked He does everything himself, and his every move is full of confidence and competence.

Just two years ago, Sun Haoming was a host of Rizhao Radio and Television Station . Now, he has become the boss of more than 30 people in his live broadcast room. Sun Haoming said that he would like to thank the experience accumulated in the past 12 years of working in a television station for laying a solid foundation for his future entrepreneurship.

At the end of 2019, Sun Haoming began to publish some of his works on Douyin. By chance, Sun Haoming's Douyin account gained 750,000 followers in 15 days. Also because of this massive increase in followers, Sun Haoming realized that this was an unprecedented opportunity and must continue to work hard to stay popular. But things did not develop as smoothly as expected. For a long time, the account's fan base slowed down, and it took him a year to reach the next 750,000 fans. After

consulted relevant information and collected traffic data for a period of time, Sun Haoming planned to make some changes in account operation. He decided to change from a single account to multiple accounts and create an matrix management model. "I have always been working on the content of the 'Boss and Zhiling' account, and now the views of a single video are around 12 million. Just during the Spring Festival this year, I posted a video of playing mahjong that went viral, earning tens of millions and hundreds of millions. The number of views suddenly hit, so we immediately launched two other videos in the same series. These three videos alone increased the number of followers of this account by 1.1 million." Sun Haoming told reporters.

“Of course there are times when things go well, but there are also bottleneck periods. When the number of fans increased slowly and there weren’t that many ads, I started thinking that instead of passively accepting ads, it’s better to take the initiative to do e-commerce. Later, we gradually turned to e-commerce. Operational transformation has truly transformed passiveness into initiative."

"Development requires innovation and stepping out of one's comfort zone. I quit my job to start a business at the age of 35 and got out of the system. In theory, this may not be the best age to start a business. , but I want to give it a try and do it when I am determined." Sun Haoming, 37, once again broke through himself and lived up to expectations.

"There is no star halo, so we should pay more attention to product selection and quality."

"I am a person who likes novelty. I will not stick to one field. My experience in TV stations gives me more advantages in e-commerce sales." I have a strong ability to speak up. In terms of personality, I like to be alone and think about things by myself. I don’t like to follow the crowd. One of my characteristics is that I keep trying. After trying, I will quickly change if I find that the path is not right. I will retreat bravely and do nothing. Struggle and adjust quickly."

Sun Haoming is well aware that he does not have the traffic of a star, so he has to put more effort into selecting and promoting products, "I pay more attention to the elements of brand, cost-effectiveness and after-sales. To a certain extent, the attitude of product selection can represent a person’s attitude towards life and work. I do not carry those so-called micro-business products. The products I choose are all carefully selected and strong brands. I will comprehensively I conduct preliminary research, post-sales service, and repeatedly confirm the strict review of the manufacturer's business license, and conduct an initial filter for consumers from the source, so that they can feel more confident and at ease when purchasing the goods I bring."

Faced with the fact that other anchors did not have the advantage in sales of coffee, he also sold more than 3 million sales per link for a certain coffee brand and became the brand recommendation officer. "The most important thing about e-commerce sales I want to introduce good products to consumers, and make it clear to everyone in a concise and clear way. Part of my advantage is probably my clear and clear presentation of quality. "Sun Haoming said.

"A single flower is not spring, a hundred flowers are blooming and the garden is full of spring."

From "The boss is at work" and "Boss and Zhiling" to "There is a colleague named Lao Zhang", and then to the Douyin of other newly signed people. account, Sun Haoming is working hard to incubate more high-quality accounts and build an MCN organization. "What I hope to see is like the characters in "Avengers", each one has his own attributes, so that it can be more distinctive. We have a mature operations team, coupled with policy support from the government, I hope to create a new industrial cluster in the future. "Speaking of plans for the future, Sun Haoming's eyes shone with confidence, as if he was in a broader world.

"At present, Douyin's top anchors are mainly gathered in Hangzhou, with many opportunities and resources, but I I would rather stay in than . "During his entrepreneurship, Sun Haoming received a lot of policy support from the Rizhao City Government, including the preferential policy of free office rent for three years from the KOL Internet Celebrity Industrial Park. After a certain amount of traffic, he wanted to give back to his hometown. .

Now he is serving as the general secretary of the Youth League branch of the KOL Industrial Park, leading the young people in the industrial park to develop together in emerging industries, and won the honorary title of National Outstanding Youth League Cadre this year. In May of this year, Rizhao City took the lead in launching youth Developing friendly city construction work, “I hope that through this platform we can attract more young people to come to Rizhao, and at the same time, I also hope to drive more young people to join the entrepreneurial team. " Sun Haoming said.

Sun Haoming often said: "A single beautiful branch is not spring, when a hundred flowers bloom, the garden is full of spring. Rather than stand alone, I yearn for a hundred flowers to bloom. Integrating resources, strengthening cooperation, and attracting talents are more conducive to the formation of online + offline two-way development, and then the formation of scale, standardization, and branding, and a steady stream of injection into the economic development of Rizhao City. motivation. "

" Next, I will continue to build the MCN organization, because I don't want to be the only one who is moving up, just like a party. There can't be only one program that is good, all the programs must be good. I hope to stay in my hometown. Light up more stars. "With the strong support of the Rizhao Municipal Party Committee and the Municipal Government, Sun Haoming is committed to creating a product with Rizhao attributes, and then forming an industrial chain, building the Rizhao brand, forming a new industrial cluster, and contributing to the wonderful "butterfly transformation" of Rizhao.

Reporter Zheng Yue Li Xinyue

Editor: HU

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