In recent years, I have often heard from my friends next to me: The environment is sluggish, business is difficult, and I cannot hold on. Is it difficult for a physical enterprise? difficult. But this is also the status quo in many industries. Many small and medium-sized enterprises are struggling. After all, in the hearts of many bosses, you are the winner.
Fitness equipment
Mr. Xie has been in friendship with me for more than ten years. He is smart and flexible. He opened a fitness equipment processing factory in , Yongkang, Zhejiang. After more than ten years of development, the company has a team of more than 200 people, but Lao Xie found that this business is becoming more and more difficult to do, and there are more and more peers. Before, there were no more than ten companies that made fitness equipment around them, and now there are one to two hundred companies, large and small. Although the market share of the entire fitness equipment market has improved, the situation of oversupply still exists.
In order to change the status quo, Lao Xie began to attach importance to the research and development of new products; he spent nearly one million to develop a new product and market it. As a result, it was imitated by peers within a month, and the price was much lower than his. Faced with this situation, Lao Xie has become commonplace, because although Lao Xie invested in research and development funds, the core technology is also seen in the same industry. Wanting to defend his rights in the foreseeable future, Lao Xie was faced with such a situation and could only be a dumb eating huanglian.
Fitness equipment
Asked about this after eating together a few days ago, Lao Xie shook his head helplessly and gave the following suggestions:
1. Current labor costs, land rent, raw material prices And so on, are rising, the entire market is becoming saturated, but profits are further compressed.
2. Imitation products are 30% cheaper than genuine products, which is fatal to companies that concentrate on making products. A good product requires early technical investment, capital investment, and the most important thing is time investment; when your product is put on the market, it may no longer be suitable for the current development status. So you can only imitate, this method has quick results and low cost; because you don't do it, you have no market at all.
Now Lao Xie dug up the high salary of the team that copied his product from his peers,Their main job is to learn from and imitate their peers; although I am not good at this approach, I will not support it.
In the long run, blindly imitating will go a little smoother in the short-term, but it will also fall into the endless involution ; the final result is that the profit is getting lower and lower, and the quality is getting more and more. Difference. However, with the awakening of consumer consciousness, people began to pay attention to many factors such as brand, product quality, processing strength, etc.; that almost usable mentality has gradually changed. How to avoid repeating the same mistakes of the "motorcycle incident" and not being eliminated by the market is what we should think about. What do you think?
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