On November 6, at the 3rd China International Import Expo, European aero-engine giant Rolls-Royd stated that it is willing to develop in-depth cooperation with China, and is willing to share engine technology with China, hoping to establish a factory in China and increase Investment in the Chinese market.
Internal and external troubles, Rolls-Royce has set its sights on China
As a well-known British engine company, Rolls-Royd is the largest aero engine company in Europe, and its business areas include aero engines, ship engines and nuclear power plants. The aero engine developed by Rolls-Royd is world-renowned and is widely used in civil and military aircraft around the world. In the early days, Rolls-Royd overinvested in innovation and R&D projects, which caused the market share and brand promotion to fail to keep up, and the revenue was not enough to make the company difficult to operate.
Today, under the impact of the epidemic, Rolls-Royd is facing a severe test of survival, the industrial chain is interrupted, sales channels are lacking, the external operating environment has deteriorated sharply and operating costs have skyrocketed. The company is already on the verge of a huge debt economic crisis. In order to maintain basic operations, Rolls Roeder must not attempt to lay off employees. However, as a high-tech company, talents are the soul of the company’s development. If layoffs can temporarily reduce operating costs, it will cause a large loss of talents in the company and cause panic. This is undoubtedly a survival of the company and is extremely important for the company’s long-term development. unfavorable. Desperate, Rolls-Royd pinned his hopes on the Chinese market.
As we all know, China is the first world-class economy to completely control the epidemic. The victory of the epidemic prevention and control war has enabled China to take the lead in recovering and developing its economy, and also minimized the impact of the epidemic on the Chinese economy. Therefore, when the world is caught in a sea of COVID-19 pandemic, the Chinese market is undoubtedly a unique blue ocean for global investors, and Rolls-Royd is one of many foreign giants admiring the Chinese market.
showed his trump card, and Luo Luo expressed his willingness to share engine technology with China.
In order to win the competition among many competitors, Rolls-Royce has used its housekeeping skills this time and directly showed the trump card and expressed willingness The rotary engine technology was invested in the Chinese market. For China, Rolls-Royce's bargaining chip this time can be described as a "rare treasure". The three-rotor engine technology monopolizes the global market. Once upon a time, many Western powers with strong scientific and technological strength also tried to develop this technology, but they all ended in failure. . For a long time, due to many factors, China's engine technology has not been able to keep up with the world's top level, and Western countries have repeatedly stuck to China in this regard. If it can get the support of Rolls-Royce's three-rotor engine technology, it will benefit China's economy greatly.
In fact, the determination of Rolls-Royce to cooperate with China is unprecedented. After all, the basic survival of Rolls-Royce has been severely challenged during the extraordinary period. On the other hand, for China, only by seizing opportunities and persisting in independent innovation can it truly become a technological power.
