Recently, Jeenu Mahadevan, a Sri Lankan Norwegian male model, was interviewed and said that he often suffered " micro-discrimination" in the modeling industry.
Jeenu said that he is often regarded as Indian . He is often asked to play Indian and imitate Indian accent to support the diverse brand image. He is often asked to do yoga and other postures to shoot fashion blockbusters, and some people ask him to stand against India. position and made some anti-India remarks to "insult India".
Jeenu Mahadevan was very confused by this. He felt that this was an unfair demand on him. He tortured his soul: "Why can't everyone treat me as an ordinary model and treat me equally?"
As the first person in history The South Asian male model who appears on the cover of men's clothing magazine "L'UOMO VOGUE" actually makes history in the fashion industry every day.
But Jeenu Mahadevan is always mistaken for an Indian, and the most ironic thing is that he has never been to India.
The 23-year-old Jeenu Mahadevan’s parents are Sri Lanka’s cutting-edge scientific and technical personnel. He was born in Norway and graduated from the University of Oslo in Norway with a major in computer engineering. However, after graduation, he did not work in a big factory, but became a full-time male model.
Because he has lived in Europe since he was a child, he not only has no barriers to language communication, but is also relatively integrated into the local culture. This Sri Lankan boy is invincible at international fashion weeks.
As a male model, Jeenu Mahadevan originally felt that his career was very meaningful. He believed that he was working hard to change the conventional aesthetic standards and was bringing diversity to the world's aesthetics. He felt that his existence was of extraordinary significance. .
However, through this interview, he revealed that his success is not because of how good he is, but because some people want him to "play Indian".
He understood that the many years of favor from the fashion industry had only reduced him to a substitute for others. Others asking him to work were just allowing him to express his political and diverse attitudes. Whether he was excellent or not had nothing to do with him.
As a high-spirited model, Jeenu Mahadevan felt very hurt.
Jeenu Mahadevan The main purpose of speaking out this time is to hope for equal treatment, respect and understanding, and also hope that everyone respects the fact that Sri Lanka and India are two different countries. Love him 4 him!
Actually, I think models now have a great say.
It may be that the status of models has improved. Anyway, no one cared about the stories of models and their living conditions before. Before the popularity of the Internet, models did not have a platform to speak out at all. They could only be exploited and bullied silently, but now everyone It’s actually much better to be able to express our own voices and say no to the unspoken rules of the industry.
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