ZAFUL launches its first outdoor advertising campaign in the Philippines | PR Newswire

On October 1, ZAFUL launched its first outdoor advertising campaign in Manila, Philippines. From the financial center of Makati to the periphery of the city, ZAFUL’s ads are spread throughout the city. These promotional activities showcased ZAFUL's fashion products for the Philippine market to build brand awareness and attract new local users. After collaborating with Michelle DY, a beauty blogger with 2.3 million followers on YouTube, ZAFUL made a new attempt in this market. ZAFUL Brand Director Apollo Jiang said: “Outdoor advertising is the first step in offline marketing activities after entering the Philippines market. ZAFUL plans to carry out more activities to attract new customers.”

Since September last year, ZAFUL has taken It is one of the most important parts of global marketing strategy. Only four months later, on January 1, 2019, ZAFUL officially established a Philippine website portal to provide exclusive services to Filipino customers. ZAFUL has developed rapidly in the Philippines. The results show that from the beginning of the year to September this year, the number of registered users reached 3 million. In addition, ZAFUL's sales have grown rapidly in the Philippine market, with a year-on-year increase of more than 1320% in the past three quarters.

ZAFUL Operations Manager Samuel Xie said: “Localization is our business goal in the Philippines. Website localization is not enough. In order to optimize local delivery services in the first quarter of this year, we cooperated with local logistics company Ninja, and We have established a warehouse in Manila. In the future, we will set up a local operation team to deepen the Philippine market.”

(PRNewswire, October 18, 2019, Manila, Philippines)

Read more: ZAFUL launched the first out-of-home advertising campaign to target the Philippines Market