Since the beginning of this year, the Turkish lira has continued to depreciate by nearly 30%, which has affected people's lives. However, the currency depreciation has also brought new opportunities to some industries. Many foreign tourists have chosen to go to Turkey to receive hair transplant surgeries at more favorable prices.
At Istanbul International Airport , foreign tourists who have just undergone hair transplant surgeries can be seen everywhere. According to data released by the Turkish Tourism Association, in the first six months of 2022, the number of tourists visiting Turkey for hair transplantation exceeded 500,000. This number is expected to rise to 1 million by the end of 2022, with a turnover of at least more than 2 billion US dollars, or about 14 billion yuan.
reporter Chen Huihui: It is said that there are more than a thousand hair transplant clinics in Istanbul. There is a medium-sized clinic that has been established for more than 15 years. It has a total of 9 operating rooms and performs at least 10 hair transplant surgeries every day.
Yugil from Germany came to Türkiye to undergo a forehead hair transplant surgery one and a half months ago. This time he came to receive follow-up treatment. He is engaged in social media operations and discovered through Internet searches that hair transplant surgery in Turkey has a clear price advantage.
German customer Yu Gil: Hair transplant surgery is expensive in Europe. Most institutions or clinics charge around 10,000 euros (approximately 74,000 yuan), but in Turkey the total cost is only 2,000 euros (approximately 15,000 yuan). has the same materials and quality, and the same surgery is much cheaper in Istanbul .
Compared with European and American countries, Türkiye’s costs, including labor and medicines, are relatively low, so the cost of hair transplantation is relatively cheap. As the Turkish lira continues to depreciate, the price advantage becomes even more obvious, attracting many tourists in need from Europe, the United States, and the Middle East.
Hair transplant doctor Kerem Uur in Istanbul, Turkey: People can also go on vacation while having hair transplant. Many institutions in Turkey are providing this service. The package includes hotel accommodation, airport transfers and sightseeing in Istanbul, etc., attracting many customers.
Uwuer, who has been in the industry for 17 years, has witnessed the development of the hair transplant industry in Türkiye. In 2021, the Turkish lira depreciated by nearly 40%, and so far in 2022, the depreciation rate is close to 30%. Their clinic's business has also grown explosively, with sales continuing to double last year and this year.
Source: CCTV Finance
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