A few days ago, a box of cherries for 600,000 yen was sold in Japan. There were 15 cherries in a box, which is about 1,980 yuan per box when converted into RMB. This cherry was developed in Aomori Prefecture, Japan, and has a nice name - Aomori Heartbeat. The cherries developed in Aomori Prefecture make people's hearts beat faster when they see the price, so they are called light body and mind. do you mean this?
Did you think it was only this year? Last year, in the first year of the launch of "Aomori Heartbeat", a box of 15 cherries sold for a sky-high price of 450,000 yen, which is almost 1,750 yuan per cherry when converted into RMB. It’s not just cherries that are so expensive. For example, at the Hokkaido black watermelon auction in 2019, an 11-kilogram watermelon was sold for 750,000 yen. According to the exchange rate at the time, it was almost 48,000 yuan. It’s equivalent to more than 2,000 yuan per pound. Of course, after all, this is an auction, so it's normal for them to be a little more expensive, but the fruits in ordinary fruit shops are actually ridiculously expensive. 12 strawberries cost 56,825 yen, which is about 335 yuan in RMB; an apple costs 2,100 yen, which is about 103 yuan in RMB.
Why are fruit prices in Japan so ridiculously high? Let’s start with Japan’s land area. The island country’s area is only 378,000 square kilometers. Excluding the area where people live, there is very little land left that can develop agriculture, and there are some places where people dare not approach it. Not to mention the development of agriculture, the fruits grown may be mutated by humans after eating them. Therefore, if the fruit production is small, the selling price will naturally go up. Since there is no land to achieve mass production of fruits, we can only take the high-quality route and spend huge sums of money every year to develop new varieties of fruits. While improving the taste and taste, the price of fruits has also increased.
The key is to develop new varieties in order to improve the taste and make people understand it, but some fruits are difficult to understand. For example, square watermelon is not for eating, but for viewing. There is little land to grow fruits, and these inedible fruits are grown. No wonder the price of fruits is high.
However, since they are selling high-quality products, the requirements for the fruits are also very high. There must not be any flaws in the appearance, and each fruit must be the same size. It is even exaggerated to require that each grape on a bunch of grapes be the same size. They are all the same, with the same sweetness. At the same time, exquisite packaging is also indispensable. They are neatly arranged in the box, and the sense of sophistication is directly raised to a higher level. Of course, the cost of packaging must also be borne by consumers.
So it is really difficult for Japanese people to achieve fruit freedom.
