A member of the Standing Committee of the Lianshui County Party Committee investigated the fate of this world and said "three tens of billions" in one breath! Text | Editor by Liquor Wolf Team | Yu Xiaomei On the morning of July 2, the Lianshui County Standing Committee collectiv

The Standing Committee of the Lianshui County Party Committee investigated the fate of this world and said "three tens of billions" in one breath!

text | Liquor Wolf Team

editor | Yu Xiaomei

On the morning of July 2, the Lianshui County Standing Committee collectively investigated Jiangsu Jinshiyuan Liquor Co., Ltd. , and held a special meeting to listen to the situation report.

County Party Committee Secretary Hong Ran presided over the meeting. County Party Committee Deputy Secretary and Acting County Magistrate Zhu Yongxing, County People’s Congress Standing Committee Director Zhang Chao, County CPPCC Chairman Jiang Jie and other county leaders participated in the investigation.

During this investigation, the Standing Committee of the Lianshui County Party Committee said "three tens of billions" for this world!

A

has high hopes for Jinshiyuan to become a "10 billion enterprise".

Hong Ran expressed the hope that Jinshiyuan will strive to enter the ranks of "10 billion companies" as soon as possible!

Focusing on the development goals of the "14th Five-Year Plan", we will continue to amplify the "brand" effect, gain a firm foothold in the provincial market, break through the market outside the province, and stimulate development momentum at a deeper level, in a wider field, and at a higher level.

At the same time, we will accelerate technological transformation and capacity expansion, seize the current golden period of construction, rationally allocate project funds and personnel, and promote the project to be put into production as soon as possible to achieve results.

uses resource sharing, brand co-creation, channel co-sales and other forms to fight and win the tough marketing battle and strive to enter the ranks of "10 billion enterprises" as soon as possible.

Hongran demands that we should coordinate and promote the integration of production and marketing to be at the forefront!

gives full play to the aggregation effect, fully grasps the situation, builds on advantages, makes up for disadvantages, and accelerates the construction of a new development pattern of "promoting the city with industry, concentrating industry with the city, industry-city linkage, and integrated development".

In his speech, Zhu Yongxing also expressed his expectations for "10 billion" in this world. The first is to accelerate the entry into the tens of billions club, and the second is to solidly promote tens of billions of projects.

Zhu Yongxing pointed out that Contemporary Wine Industry must accelerate its entry into the tens of billions club, further strengthen its confidence and high morale, aim at the established goals and tasks, optimize marketing strategies and tactics, and strive to seize market share.

We must solidly promote tens of billions of projects and speed up the construction progress of the technological transformation and capacity expansion project in the south factory area.

Jinshiyuan should actively play a leading role, be ambitious, down-to-earth, innovative and practical, strengthen strategic vision and strategic thinking, and contribute to the high-quality leap-forward development of Lianshui with excellent development performance.

will enter the ranks of tens of billions of enterprises as soon as possible, accelerate its entry into the tens of billions club, and solidly promote tens of billions of projects.

Judging from these expectations, the Lianshui County Government hopes that Jinshiyuan can develop at a "faster" speed and become one of the rare ones in China's wine industry!

B

"Ten billions" of fate can be endured and afforded in this life!

In 2020 and 2021, Jinshiyuan’s revenue was 5.122 billion yuan and 6.408 billion yuan respectively.

According to the first quarter report of Jinshiyuan in 2022, the company achieved revenue of 2.988 billion yuan. Based on this, industry insiders estimate that Jinshiyuan’s revenue this year should be around 8 billion yuan.

has exceeded 10 billion this year, and there is not much hope for destiny in this life!

However, many people in the industry agree that it is not only the Lianshui County government that is full of expectations for "tens of billions" in this world, but also the market.

In this context, it is true that there is tens of billions of pressure in this world, but it is also true that it can withstand the pressure and achieve tens of billions of results.

It is also understood that as early as last year, Jin Shiyuan proposed a goal of revenue exceeding 10 billion in 2025. At the same time, it also launched a related equity incentive plan, and the corresponding performance assessment was 3.736 billion in 2018. Yuan's operating income is used as the base, and the operating income growth rate from 2020 to 2022 is required to be no less than 45%, 75% and 115% respectively.

On June 7, Jinshiyuan held a special meeting on the marketing system's "100-Day Battle". Gu Xiangyue, Party Secretary, Chairman and General Manager of Jinshiyuan, said at the meeting that we must fight as a team, withstand pressure, race against time, compete with opponents, and make every effort to seize market sales to ensure that we achieve our annual goals and tasks.

On June 28, Jinshiyuan launched a high-level marketing talent recruitment activity, and its purpose of "recruiting talents with large sums of money to promote marketing" is obvious to all.

Some senior people in the industry once believed that the epidemic in the first half of this year will definitely have an impact on Jinshiyuan. Its vigorous efforts to attract talents are to "break the game" with talents, so as to achieve "exceeding expectations" in the second half of the year.

He believes that the current trend of the liquor market concentrating towards the top has not changed, and the consumption pattern of quality as the bottom and brand as the king has not changed, and all of this is conducive to the current relationship.

In other words, it will be a matter of time before the fate of this life breaks through tens of billions. The only question is whether it can be completed according to the time plan of fate of this life...

And once the fate of this life breaks through tens of billions, in front of it, there will be There will be a wider and faster development avenue!